Indubitably, Rand’s lasting influence and the core ideology that drove his career, was the modernist philosophy he revered growing up. He celebrated the works of artists from Jan Tschichold to Paul Cezanne, and continually aspired to build the connection between their creative output and its applications in graphic design.
We have accumulated some excellent quotes Paul Rand has uttered over the years...
7. I haven’t changed my mind about
modernism from the first day I ever did
it…It means integrity; it means honesty;
it means the absence of sentimentality
and the absence of nostalgia; it means
simplicity; it means clarity. That’s what
modernism means to me.
8. The public is more familiar with bad design
than good design. It is, in effect, conditioned to
prefer bad design, because that is what it lives
with. The new becomes threatening, the old
reassuring.