1.
9 Lessons Every Designer Should Learn From Apple’s Design Journey

2.
EMPOWER YOUR VISION:
Understand what your business is
about and make it evident
through design. APPLE +
NEWTON = INNOVATION

3.
BREAK THE RULES: No
matter what you do, do it
with fervor and innovation.
Rules are boring, break
them. And often.

4.
BE SINCERE TO YOUR AUDIENCE:
Design is about people. It is
about making them feel
connected with the brand. Be it
product or interface design,
excellence lies in being true to
the cause. DESIGN GENUINELY
BETTER PRODUCTS.

5.
The true
essence of
Apple’s
business:
CUSTOMER
EXPERIENCE

6.
DID YOU KNOW
DO-IT-YOURSELF LOGOS
ARE MORE LIKELY TO CONVEY YOUR MESSAGE?
NEED PROOF?
CREATE YOUR DIY LOGO TODAY!

7.
LASER-LIKE FOCUS: Focus means prioritizing
things that are important. It means saying NO
to ideas that are not worth it. Apple’s R&D Lab
is infamous for saying "NO" to more ideas than
it says "YES” to. Learn to say “NO” to unworthy
BOGUS IDEAS.

8.
PAY ATTENTION TO DETAIL: Did you know iPhone
Volume Button design is based on the finest
handcrafted Swiss watches? These buttons can
tolerate aerospace pressures, and will outlive
components like the screen or battery. SWEAT EVERY
ASPECT and make people fall in love with your
products.

9.
FIND YOUR FEET QUICKLY: Noticed how the hefty white-
brick iPod was turned into a glossy light-weight iPod Nano
in a short span? Apple Designers are always looking for
garden-fresh and creative trends to augment and improve
existing product line. Each time be on top of new ideas.
CONSTANTLY IMPROVE AND ADAPT.

10.
WITH
DO-IT-
YOURSELF
TOOLS
YOU CAN DESIGN,
REDESIGN AND
ADAPT ON-THE-GO
AS MANY TIMES AS
YOU WANT. NO
BOUND.
DIY LOGO DESIGN!
… AT YOUR FINGER TIPS!
DIY WEBSITE DESIGN

11.
SIMPLE ISN’T THE LACK OF CLUTTER Simplicity is not
minimizing details or vanishing clutter in a design, it is
about bringing on top the essence of something and put
together a solution that is absolutely inevitable and clear.
SIMPLE&COHERENT The key to designing great products
and ideas.

12.
I think a lot of people see simplicity as the lack
of clutter. And that's not the case at all. True
simplicity is, well, you just keep on going and
going until you get to the point where you go,
'yeah, well, of course.' Where there's no rational
alternative. JONATHAN IVE head designer,
apple, inc.

13.
RANK DESIGN OVER EMOTIONS: Being a
designer, it is crucial to learn to prioritize
things. A designer must put his emotions to
rest and avoid imposing them into design
unless essential or needed. IT’S MORE
IMPORTANT TO DO GREAT WORK THAN MAKE
PEOPLE HAPPY.

14.
DESIGN FOR THE
MOMENT: Don’t
put too much
efforts into
designing a
futuristic product.
Design it for now.

15.
BONUS: DESIGN IS NOT JUST
WHAT IT LOOKS LIKE AND
FEELS LIKE. DESIGN IS HOW IT
WORKS.
BONUSBONUS
DESIGN IS NOT
JUST WHAT IT
LOOKS LIKE AND
FEELS LIKE.
DESIGN IS
HOW IT WORKS.

16.
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