Before you design a logo, a website, or anything else, it is important to for a designer to consider the basic principles that define design. These principles are like building blocks that not only give your design balance and emphasis, but also harmony and variety. These are some of the most essential aesthetics that will be discussed in this slide deck.

1. The 9 Principles of Design

2. Balance - It ensues the feeling of equivalence across a canvas.

3. What is balance?

4. Emphasis - It highlights and makes important
parts standout.

5. What is emphasis?

6. Movement - To lead the eye to the focus area
in design.

7. What is movement?

8. Pattern - It builds familiarity and organizes design for
trouble-free viewing.

9. What is pattern?

10. Repetition - It brings consistency and flow to
the design.

11. What is repetition?

12. Proportion - It involves scaling of various
elements to create a coherent design.

13. What is proportion?

14. Harmony - It utilizes familiar traits of design
elements and puts them into focus.

15. What is Harmony?

16. Contrast - It highlights the difference and puts
an emphasis to what is important.

17. What is contrast?

18. Variety - It adds flavor to the design, making it
more interesting and engaging.

19. What is variety?

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