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The Big Bang Theory Of Colors

Different colors used in different situations inspire varying reactions in people all around the world. For example, the color Black is the color of mourning in almost all the cultures of the world. However, white is considered as a color of purity and chastity in the west, but in India, white is a color of mourning. In China, a Green hat may mean that the wife is cheating on the husband! That is how deeply the colors get associated with the items on daily basis, and this is why choosing the perfect color to accompany your brand logo is so important.

Here's a comprehensive guide to the color theory for designers and non-designers...

The Big Bang Theory Of Colors

  1. THE BIG BANG THEORY OF EVERYTHING YOU NEED TO KNOW ABOUT COLORS AND THEIR PSYCHOLOGICAL EFFECTS
  2. DID YOU KNOW THE TOTAL NUMBER OF COLORS WE CAN SEE IS 10 MILLION? For a single viewing condition in a lab, human eye can see up to: 1000 levels of LIGHT - DARK 100 levels of RED - GREEN 100 levels of YELLOW - BLUE
  3. WHILE A COMPUTER DISPLAYS ABOUT 16.8 MILLION COLORS TO CREATE FULL-COLOR PICTURES.
  4. 84.7% OF CONSUMERS CITE COLOR AS THE PRIMARY REASON THEY BUY A PARTICULAR PRODUCT.
  5. HOW WE PERCEIVE COLORS?
  6. DID YOU KNOW THE BUYING BEHAVIOR IS INFLUENCED BY COLOR?
  7. And whooping 80% think color increases brand recognition.
  8. Research reveals people make a subconscious judgment about a person, environment or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
  9. Heinz EZ Squirt Green Ketchup In the first seven months of its launch, over 10 million bottles were sold and $23 million in sales attributable to Heinz (the highest sales increase in the brand’s history). All because of a simple color change.
  10. The power of color
  11. Colors can improve comprehension (73%), learning (68%) and reading (40%).
  12. Therefore, the key to great design is ‘Color Balance’. But the question how to find the perfect balance.
  13. COLOR THEORY IS THE ANSWER! According to color theory, harmonious color combinations use any two colors opposite each other on the color wheel, any three colors equally spaced around the color wheel forming a triangle, or any four colors forming a rectangle (actually, two pairs of colors opposite each other). The harmonious color combinations are called color schemes. COLOR WHEEL
  14. COMPLEMENTARY COLOR SCHEME Complementary colors are any two colors opposite each other on the wheel. For example, blue and orange.
  15. COMPLEMENTARY COLOR SCHEME
  16. ANALOGOUS COLOR SCHEME Analogous colors are any three colors next to each other on the wheel. For example, orange, yellow-orange, and yellow…
  17. ANALOGOUS COLOR SCHEME
  18. SPLIT COMPLEMENTARY COLOR SCHEME Split complementary colors use three colors. The scheme takes one color and matches it with the two colors adjacent to its complementary color. For example, purple, red and green.
  19. SPLIT COMPLEMENTARY COLOR SCHEME
  20. TRIADIC COLOR SCHEME Triadic colors are any three colors that are equally apart on the color wheel. For example, red, yellow and blue.
  21. TRIADIC COLOR SCHEME
  22. TETRADIC COLOR SCHEME Tetradic or double complementary colors uses four colors together, in the form of two sets of complementary colors. For example, blue and orange is paired with yellow and green.
  23. TETRADIC COLOR SCHEME
  24. DID WE MISS ANYTHING? CHIME IN AND LET US HEAR WHAT YOU THINK!

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Different colors used in different situations inspire varying reactions in people all around the world. For example, the color Black is the color of mourning in almost all the cultures of the world. However, white is considered as a color of purity and chastity in the west, but in India, white is a color of mourning. In China, a Green hat may mean that the wife is cheating on the husband! That is how deeply the colors get associated with the items on daily basis, and this is why choosing the perfect color to accompany your brand logo is so important. Here's a comprehensive guide to the color theory for designers and non-designers...

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