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THE BIG BANG THEORY OF 
EVERYTHING YOU NEED TO KNOW ABOUT COLORS AND THEIR PSYCHOLOGICAL EFFECTS
DID YOU KNOW THE TOTAL NUMBER OF COLORS WE CAN SEE IS 10 MILLION? 
For a single viewing condition in a lab, 
human eye can see up to: 
1000 levels of LIGHT - DARK 
100 levels of RED - GREEN 
100 levels of YELLOW - BLUE
WHILE A COMPUTER DISPLAYS ABOUT 
16.8 MILLION 
COLORS TO CREATE FULL-COLOR PICTURES.
84.7% OF CONSUMERS CITE COLOR AS THE PRIMARY REASON THEY BUY A PARTICULAR 
PRODUCT.
HOW WE PERCEIVE COLORS?
DID YOU KNOW THE BUYING BEHAVIOR IS INFLUENCED BY 
COLOR?
And whooping 80% think color increases brand 
recognition.
Research reveals people make a subconscious judgment about a person, environment 
or product within 90 seconds of initial viewing and that between 62% and 90% of that 
assessment is based on color alone.
Heinz EZ Squirt Green Ketchup 
In the first seven months of its launch, over 10 million bottles were sold and $23 million 
in sales attributable to Heinz (the highest sales increase in the brandโ€™s history). All 
because of a simple color change.
The power of color
Colors can improve comprehension (73%), learning (68%) and 
reading (40%).
Therefore, the key to great design is โ€˜Color Balanceโ€™. But the 
question how to find the perfect balance.
COLOR THEORY IS THE ANSWER! 
According to color theory, harmonious color 
combinations use any two colors opposite each 
other on the color wheel, any three colors equally 
spaced around the color wheel forming a triangle, 
or any four colors forming a rectangle (actually, 
two pairs of colors opposite each other). The 
harmonious color combinations are called color 
schemes. 
COLOR 
WHEEL
COMPLEMENTARY COLOR SCHEME 
Complementary colors are any 
two colors opposite each other 
on the wheel. 
For example, blue and orange.
COMPLEMENTARY COLOR SCHEME
ANALOGOUS COLOR SCHEME 
Analogous colors are any three 
colors next to each other 
on the wheel. 
For example, orange, yellow-orange, 
and yellowโ€ฆ
ANALOGOUS COLOR SCHEME
SPLIT COMPLEMENTARY COLOR SCHEME 
Split complementary colors use 
three colors. The scheme takes one 
color and matches it with the 
two colors adjacent to its 
complementary color. 
For example, purple, red and green.
SPLIT COMPLEMENTARY COLOR SCHEME
TRIADIC COLOR SCHEME 
Triadic colors are any three colors 
that are equally apart on the 
color wheel. 
For example, red, yellow and blue.
TRIADIC COLOR SCHEME
TETRADIC COLOR SCHEME 
Tetradic or double complementary 
colors uses four colors together, in the 
form of two sets of complementary 
colors. 
For example, blue and orange is 
paired with yellow and green.
TETRADIC COLOR SCHEME
DID WE MISS ANYTHING? 
CHIME IN AND LET US HEAR WHAT YOU THINK!

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The Big Bang Theory Of Colors

  • 1. THE BIG BANG THEORY OF EVERYTHING YOU NEED TO KNOW ABOUT COLORS AND THEIR PSYCHOLOGICAL EFFECTS
  • 2. DID YOU KNOW THE TOTAL NUMBER OF COLORS WE CAN SEE IS 10 MILLION? For a single viewing condition in a lab, human eye can see up to: 1000 levels of LIGHT - DARK 100 levels of RED - GREEN 100 levels of YELLOW - BLUE
  • 3. WHILE A COMPUTER DISPLAYS ABOUT 16.8 MILLION COLORS TO CREATE FULL-COLOR PICTURES.
  • 4. 84.7% OF CONSUMERS CITE COLOR AS THE PRIMARY REASON THEY BUY A PARTICULAR PRODUCT.
  • 5. HOW WE PERCEIVE COLORS?
  • 6. DID YOU KNOW THE BUYING BEHAVIOR IS INFLUENCED BY COLOR?
  • 7. And whooping 80% think color increases brand recognition.
  • 8. Research reveals people make a subconscious judgment about a person, environment or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
  • 9. Heinz EZ Squirt Green Ketchup In the first seven months of its launch, over 10 million bottles were sold and $23 million in sales attributable to Heinz (the highest sales increase in the brandโ€™s history). All because of a simple color change.
  • 10. The power of color
  • 11. Colors can improve comprehension (73%), learning (68%) and reading (40%).
  • 12. Therefore, the key to great design is โ€˜Color Balanceโ€™. But the question how to find the perfect balance.
  • 13. COLOR THEORY IS THE ANSWER! According to color theory, harmonious color combinations use any two colors opposite each other on the color wheel, any three colors equally spaced around the color wheel forming a triangle, or any four colors forming a rectangle (actually, two pairs of colors opposite each other). The harmonious color combinations are called color schemes. COLOR WHEEL
  • 14. COMPLEMENTARY COLOR SCHEME Complementary colors are any two colors opposite each other on the wheel. For example, blue and orange.
  • 16. ANALOGOUS COLOR SCHEME Analogous colors are any three colors next to each other on the wheel. For example, orange, yellow-orange, and yellowโ€ฆ
  • 18. SPLIT COMPLEMENTARY COLOR SCHEME Split complementary colors use three colors. The scheme takes one color and matches it with the two colors adjacent to its complementary color. For example, purple, red and green.
  • 20. TRIADIC COLOR SCHEME Triadic colors are any three colors that are equally apart on the color wheel. For example, red, yellow and blue.
  • 22. TETRADIC COLOR SCHEME Tetradic or double complementary colors uses four colors together, in the form of two sets of complementary colors. For example, blue and orange is paired with yellow and green.
  • 24. DID WE MISS ANYTHING? CHIME IN AND LET US HEAR WHAT YOU THINK!