3. Microsoft Corporation is an American multinational software corporation
headquartered in Redmond, Washington that develops, manufactures, and
supports a wide range of products and services related to computing.
The company was founded by Bill Gates and Paul Allen on April 4, 1975.
Microsoft is the world’s largest software maker measured by revenues. It is
also one of the world’s most valuable company.
I
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T
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O
D
U
C
T
I
O
N
P
R
O
D
U
C
T
S
Computers
Surface
desktops
Laptops + Tablets PC
games
Office
Office for Windows
Office for Mac
Office University
Windows
win XP
Win 7
Win 8
Win 10
Xbox
Xbox One
Xbox 360
Xbox LIVE
Windows Phone
Windows Phone for AT&T
Windows Phone for Verizon
Accessories
Computer accessories
Xbox 360 accessories
Windows Phone accessories
Additional software
Visual Studio
Visio
Project
Mapping
PC games
5. • One of the leaders of gaming computer
and software industry
• Brand loyalty
• Brand reputation
• Easy to use software
• Strong distribution channels
• Robust financial performance
STRENGTHS
• Acquisition of Skype
• Leadership in desktop operating systems
• Efficiency in cloud business
• Solid financial position
• Diversified portfolio
• Not as expensive as competitors
6. • Weak in phone industry
• The search engine is not as strong as
Google search
• Poor acquisitions and investments
• Dependence on hardware manufacturers
• Criticism over security flaws
WEAKNESSES
• Slow to innovate
• Mature PC markets
• Lack of innovativeness
• Weak position of Internet Explorer
browser application
7. • Open source projects
• Intense competition in software
products
• Changing consumer needs and habits
• Exchange rate risks
OPPORTUNITIES
• Emergence of new competitors
• Anti-monopoly and other lawsuits
• Economic crisis
• Potential lawsuits
8. • Cloud based services
• Mobile advertising
• Mobile device industry
• Growth through acquisitions
THREATS
• Engagement in mergers and acquisitions
• Developing innovative products and services
• Focusing on smartphone segment
• Developing mobile advertising
9. eference :
LinkedIn SlideShare , Vijaykumar Nishad Jan 20, 2014 ,
Associate at State Street Syntel Services Pvt Ltd. Available from :
<http://www.slideshare.net/vijurockstar/presentation1-30200052>
[ 7 Mar 2016 ]