Online Food Ordering made easier, smarter and safer for Restaurants, Cafes, Kitchen, Independent business. Have your own in-house system in place with branded mobile website, QR Code based contactless menu and commission free payments.
Online food ordering for Restaurant | How does it work?
1. Online Food Ordering: How Does It Work?
Online ordering for growing your restaurant business.
Online ordering is one of the simplest ways for people to order food online through the
restaurant or food services.
The customers can skim through the restaurant’s menu and order the dishes they wish to
eat. Once they have placed their order, the food is delivered to their places without any
inconvenience or hassle.
According to research by Mintel, about 57% of the millennial prefer ordering online and
staying in to watch movies and TV shows.
This makes online food ordering a must-have facility for every restaurant owner trying to
make a place and to grow their online presence in the restaurant industry.
This blog post will discuss:
Why go for online ordering
Why choose Grubly over Zomato/Swiggy/UberEats
How online food ordering at Grubly works
Cloud Kitchen.
Why go for Online Ordering Facility?
Traditionally, the restaurant owners were skeptical about investing their money in online
ordering facilities. The huge amount of commissions, extra charges for delivery men, gas
and petrol prices, and the less popularity of online ordering.
2. However, times have changed. Some customers prefer to have a dine-in experience, there
are plenty of other customers willing to order in and staying in the comfort of their own
homes.
With COVID-19 pandemic in place, where consumers are advisable to #stayhome to
#stayprotected, stepping out of the house and dine-in at restaurant has become a dream.
This calls for restaurant owners to take the lead and establish themselves in the online
ordering market because, in order to sustain and generate more revenue and profits, one
has to be updated.
There are known online ordering services/app available in the market like Zomato, Swiggy,
UberEats and more….
However, restaurant owners have certain challenges to work with them as: -
High Commission
Doesn’t reveal customer data
Holds the amount for certain period
No restaurant branding
No direct relationships with customers
And more and more….
So, we (at Grubly) took it to ourselves to talk with restaurant owners and try to understand
their point of view. How to have an ONLINE FOOD ORDERING SYSTEM at place in favour of
restaurant owners without burning their pockets and help them to sustain and grow in such
times.
Why choose Grubly?
Grubly is one of the growing and evolving Online Food Ordering System. With its customer-
friendly interface and reasonable pricing rates, restaurant owners can definitely step-up
their online ordering services with Grubly. It’s Safe, Easy, Convenient and Affordable, which
means it costs you a lot more not to use it.
Given below are a few differences for easy understanding.
Grubly Zomato/Swiggy/UberEats….
Commission-free services. 30-40% Commission
Branded mobile website No branding possible
Restaurant Owners have full control Restaurant Owners doesn’t have full control
Get access to all Customer Data No access of Customer Data
Gives Customized experience to clients Customization is not possible
3. Customer Loyalty is achievable No Customer Loyalty possible
How Online Food Ordering at Grubly works?
Taking orders online or ordering food online is an easy task once you get the gist of it and
have reliable resources like an online payment facility, proper website, correct and relevant
information, and a customer-friendly interface.
Let’s take a look at how Grubly works.
How can customers place an order through Grubly?
1. Visit the website of the restaurant / cafe by a QR code scan or direct link.
4. 2. Order Online or book a table
On the homepage of the restaurant, the customer can click on the option ‘Order Online’ or
‘Book a table’.
The customer can click on the option he/she wishes to select.
Here we will choose ‘Order Online’.
3. Choose a dish
The customer can choose the dish as per his/her choice from the extensive menu and click
‘Add’.
5. For more information about the restaurant, some services also provide contact numbers of the
restaurant.
4. Choose the time, payment mode and proceed to order
The customer can select the pickup time accordingly.
The customer can choose the payment mode — like cash, online payment through PayPal,
credit or debit cards, or other options available.
Once, the customer proceeds, the order is sent to the restaurant.
6. The restaurant can then work on the preparation of food and view the other specifications
and orders.
The restaurant can notify the customers through the customer’s contact information, once
they are done. As per the pick-up time, the customer can pick up their orders.
Cloud Kitchen
One of the biggest advantages of online ordering services is for cloud kitchen restaurants. In
simpler words, cloud kitchen restaurants have only delivery facilities with no dine-in option.
Their entire profit is based on online delivery services. A single cloud kitchen restaurant can
also start establishing various brands with different food cuisine by using the same kitchen
facilities.
This can help them in achieving more profits and make a name for their restaurant in many
cuisines.
Thus, Grubly can help Cloud kitchen owners in increasing their branding and online presence
through various facilities and customizations.
Now, it is in the hands of the restaurant owners to decide which online ordering service
suits their needs better.
In the end, it is a well-planned marketing strategy that will open doors for the
restaurant/cafe owners.