Service Marketing Project :- Presentation on new Service that can be offered to the customer...

1. A SYSTEM FOR CIVILIZED FUTURE
Park – A – Lot Submitted By:-
Dhruv Arora
Kshitij Tiwari

2. Introduction
 Park – A – Lot is an online vehicle parking booking service.
 People can book their parking spots anywhere in the city
through our online portal Park – A – Lot.co.in
 The record of the bookings will be forwarded to the ground
people present in the parking area for better coordination on
the booked and un-booked parking lots.

3. Example
 If a person wants to go to MG road in Pune then he needs to follow the
following steps:-
1. Visit our site Park-A-Lot.co.in and choose your city. (i.e Pune)
2. In the second step one needs to choose the area of visit.(i.e MG road)
3. In the third step the person needs to choose the parking spot. Each
parking spot will be numbered.
4. In the fourth step the person needs to confirm the booking and make the
payment for the same.
5. After the booking is confirmed by the customer, he will receive a booking
number on his/her mobile number.

4. Target Cities
 In the initial 2 years we will be targeting only Pune city.
 If we achieve success in pune city within 2 years then we
will expand to the following cities in next 5 years in their
given order:-
1. Mumbai
2. Delhi
3. Bangalore
4. Kolkata
5. Chennai

5. Target Areas
 The following areas will be targeted within pune city:-
1. All the malls in Pune city
2. Movie halls in Pune city
3. Shopping destinations like MG road, FC road, Laxmi road, etc.

6. Identification Of the Parking
 The layout of the parking in each area will be present in our
online portal.
 Each parking space will be numbered with respect to its
location.
 In case of a mall or a multi storied parking the parking
layout will consist of the floor wise layout of the parking lot.

7. Payment system
 The customer will have the option of online payment
through debit and credit card or through cash on arrival
(COA).
 For each parking booked through Park-A-Lot the customer
will have to pay Rs 3 over the base rate in case of two
wheelers and Rs 5 over the base rate in case of Four
wheelers.

8. Marketing strategy
 Online advertisement
1- Google Ad-word
2- Commercial Adds
 Application platform

9. Advantages Of Park-A-Lot
 Save customers time
 Save his efforts of searching for parking
 Reduce traffic on roads
 Parking lots would be more systematic.
CUSTOMER
BUSINESS
 Less use of men force.
 Systematic traffic run will attract more customer to-word
market.
 Transportation facility will improve because of lesser traffic.