Create Landing pages for new Startup Product or Idea. WordPress is perfect for quickly creating Landing page - even if you just want to test the market interest in your product or Idea. • How Create 1 Landing page with selected Theme • What's important for Landing page: Header, Value prop, ... • Useful plugins • LeadPages demo • Other Commercial Options • How to post on FaceBook. How setup Preview image • How bring leads traffic to your new Landing page Any Startup and Entrepreneur should be doing this.

1. CREATING LANDING PAGES
with WORDPRESS
Meetup: WordPress for Startups, July-25, 2016. alex@diagramic.com

2. 7/25/16 Meetup: WordPress for Startups
WHAT IS LANDING PAGE?
In online marketing, a landing page, sometimes known as a "lead capture
page" or a "lander", is a single web page that appears in response to clicking on a
search engine optimized search result or an online advertisement. The landing
page will usually display directed sales copy that is a logical extension
of the advertisement, search result or link.`
— Wikipedia: https://en.wikipedia.org/wiki/Landing_page

3. 7/25/16 Meetup: WordPress for Startups
SITE BUILDERS
➤ WordPress
➤ SquareSpace
➤ Wix
➤ Shopify
➤ …

4. 7/25/16 Meetup: WordPress for Startups
WP FOR LANDING PAGES
➤ How Create 1 Landing page with selected Theme
➤ What's important for Landing page: Header, Value prop, ...
➤ Useful plugins
➤ LeadPages demo
➤ Other Commercial Options
➤ How to post on FaceBook. How setup Preview image
➤ How bring leads traffic to your new Landing page
Any Startup and Entrepreneur should be doing these

5. 7/25/16 Meetup: WordPress for Startups
CREATE LANDING PAGE

6. 7/25/16 Meetup: WordPress for Startups
CREATE LANDING PAGE
➤ Select simple free theme
➤ Configurable right menu (off), footer (your name), no
slider, …
➤ Don’t worry about style, branding, logo - anything YOU
worry about but your target customers DON'T
➤ Examples: Sparkling, Fruitful, …
➤ Header (Promise), Main Content (How), Action Button,
Footer (credibility), FAQs, Testimonials, Lead Magnet
➤ Publish on your WP server, or public WP servers
➤ Create different pages with Variations and for testing (AB)

7. 7/25/16 Meetup: WordPress for Startups
SOME EXAMPLES
➤ http://7daystartup.com
➤ http://productlaunchformula.com/
➤ http://jeffwalker.com/
➤ http://ebenpagantraining.com/
➤ My work in Progress:
➤ https://frontdesk.leadpages.co/weboffice/
➤ http://blog.ergominder.com/eligy
➤ http://skillsmatrix.co/
➤ http://skillsmatrix.co/appidea
➤ http://skillsmatrix.co/ideacall

8. WHAT’S IMPORTANT
➤ What’s on visitor’s mind:
➤ Do you know my problems?
➤ What’s in this for me?
➤ Is this a good deal?
➤ Headline (get attention)
➤ Simple Value Proposition (deal)
➤ Action
➤ Lead Magnets
➤ Credibility (you can “borrow it”)
➤ Testimonials, Relevant Quotes
(with logos), ref. articles

9. 7/25/16 Meetup: WordPress for Startups
USEFUL PLUGINS

10. 7/25/16 Meetup: WordPress for Startups
SOME USEFUL WP PLUGINS
➤ Landing Pages
➤ Testimonials
➤ Price Table
➤ FAQs
➤ List Builders

11. 7/25/16 Meetup: WordPress for Startups
LESSONS LEARNED
➤ Think like a brand - but be specific (do as you say)
➤ Simple or No logo
➤ What is it about?
➤ A headline that captures attention
➤ A subheading that explains what site is about
➤ How you are different (Unique Selling Prop)
➤ Address any objections
➤ Easy on pop-ups and Sliders, No ads
➤ Care about simple design
➤ CTA
➤ Read More …

12. 7/25/16 Meetup: WordPress for Startups
LEADPAGES AND MORE

13. 7/25/16 Meetup: WordPress for Startups
SOME COMMERCIAL PRODUCTS
➤ LeadPages.net (demo)
➤ my.leadpages.net/my-pages/
➤ instabuilder.com
➤ www.clickfunnels.com
➤ more …

14. 7/25/16 Meetup: WordPress for Startups
LEAD MAGNETS

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ABOUT LEAD MAGNETS
➤ “Lead Magnet – an irresistible bribe offering a specific chunk of value
to a prospect in exchange for their contact information.”
➤ My Examples: blog.ergominder.com
➤ Excel template: business metrics
➤ Check list: Top 5 Things web site should do …
➤ Article: 15 ways to create lead magnets in 30 min
➤ Article: Top 10 lead magnets

16. 7/25/16 Meetup: WordPress for Startups
TRAFFIC AND FACEBOOK

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MARKETING IDEAS
➤ Content marketing (blog)
➤ I just wrote 5 blogs and eBook: How
to Validate App Idea
➤ Example: startupgenius.co/ideablog/
➤ Send eMails - bring traffic
to your Landing page, Blog,
content
➤ Post links on LinkedIn,
Facebook
➤ Create Facebook page,
promote ($20 for ~300)
➤ Twitter posts
➤ Forums and Groups
➤ Guest Blogs
➤ ProductHunt, BetaList
➤ Webinars
➤ Networking, Events

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FACEBOOK METADATA
➤ Facebook Debugger tool
https://developers.facebook.com/tools/debug
➤ Add Metadata to your Landing Page + Image you want
➤ <meta property="og:url" content="Your Leadpages URL"/>
<meta property="og:title" content="The title of your page"/>
<meta property="og:image" content="URL of the image you'd like to
use"/>
<meta property="og:description" content="Your description" />
<meta property="og:type" content="website"/>
➤ Article: How change page preview on Social Networks?

19. BUILD
LANDING PAGE
BEFORE
PRODUCT.
GET LEADS
alex@diagramic.com

20. DIAGRAMIC: ABOUT, LINKS
➤ We offer cross-platform app
development (iOS, Android)
➤ We like IoT BLE (Bluetooth
LE) projects and industrial
apps
➤ App Idea Validation
Consulting
➤ App Idea Validation Training
Course
➤ Skills Matrix for Hiring
Freelancers
➤ alex@diagramic.com