4. Go from A to Z in each prototyping cycle Go wide before going deep. Don't get stuck in deep prototyping of one piece of the app. Make a full circle and return for deeper iteration.
5. Focus on layouts and behaviors Layouts - find and navigate Behaviors - interaction
6. Use samples of real context (instead of generic label) The prototype of a "dog" should "look and walk like a dog"
7. Use samples of real data There is always something to learn from real data