Influence Marketing and Social Media Customer Care are some of the most beneficial and impactful ways of managing a brand’s online presence, whether it is a product, service or professional sports team.

1. Influence Marketing and Social Media Customer Care are some of the most
beneficial and impactful ways of managing a brand’s online presence, whether it
is a product, service or professional sports team.
http://www.dialogue-marketing.com/

2. In today’s internet driven world, social media
customer care is more important than ever.
Each day we see more and more outlets being
created online to help spread the word of a
product or service, whether it is good or bad.
http://www.dialogue-marketing.com/

3.  A prime example of good social media customer care is that of
Samsung, who had a customer send them a Facebook message and
explain his devotion to the company, and how he owned many of their
products in hopes that they would send him a free Galaxy S3, and
attached to this note was simple picture of a dragon. While the company
quickly responded to his note thanking him for his love for their
products and complimented him on his drawing with one of their own, a
kangaroo on a unicycle, but this simple conversation was not over. A
week or so later, the customer received a personalized Samsung Galaxy
S3 in his mail, with his drawing on the back of the phone, and a thank
you letter from the company itself. This story was then picked up on
multiple social media outlets and news sites, such as Mashable. The full
story can be seen here.
 This is a perfect example of how a social media customer care center
helped to take care of its fans while also creating a devoted influencer to
the company, who in turn shared his story with thousands of others on
the internet.
http://www.dialogue-marketing.com/

4. Should a company decide that a social media customer care
center or team is not for them, be forewarned that it is ill
advised.
The perfect example of where not having a social media
customer care team can be seen in a recent article about a
Kansas City Chiefs fan who was upset about team
ownership and the team’s record. The fan soon took to
Twitter after the Chiefs’ opening day loss to vent his
frustration. Soon after he had tweeted the update, he
received a snarky message from the Chiefs’ verified
account. Frustrated and upset at the team, the fan (who
also happens to be managing social media for a company)
tweeted out an image of the message to his 127k
followers as well as shared the story on Reddit and upon
learning about this the Chief’s blocked his account.
http://www.dialogue-marketing.com/

5. Eventually the Chief’s vaguely apologized, but the fan
could not see it since he was blocked from the
account. Later on in the week, the fan was now being
a local guest on TV and radio shows as well as his
story being picked up on Yahoo!.
In the end the best thing their social media customer
care team could have done was to simply allow the
fan to vent his frustration and offer up positive and
encouraging tweets. However, this goes to show that
no matter who is commenting or tweeting about your
product or service, it is always important to
acknowledge the comment, because you never know
who that person influences.
http://www.dialogue-marketing.com/

6. In the end, a social media customer care center
can help you manage your online brand
presence, and help to both promote your
services as well as fix small problems, before
they become a viral mess.
http://www.dialogue-marketing.com/

7.  Dialogue Marketing goes beyond traditional call
center services to improve business’s
relationships with their customers by recognizing
and responding to market trends that result in
high touch/high value customer experiences. By
combining a dynamic culture, passion, and
innovation we work to enhance each stage of the
customer lifecycle for the following industries:
blood donor
recruiting, communications, consumer
products, ecommerce, insurance, financial, non-
profits, and lending. Visit http://www.dialogue-
marketing.com/ to learn more.
http://www.dialogue-marketing.com/