2. Social Page Design
• Update cover/header images regularly.
• Use original images in place of stock photos to give the company page a
warm, personal touch.
3. Employee of the Week
Engage employees by featuring them on the Fareportal Facebook page.
Possible questions to ask:
• Where have you traveled to?/What’s on your bucket list?
• What is your role at Fareportal?
• What’s the best part about working at Fareportal?
Example:
Meet Elina Song, our SEM Coordinator.
What Elina does: “I work on optimizing our Spanish keywords on the Google Search
Network.”
Where Elina’s been: Brazil, Mexico, Argentina, Paraguay, Dominican Republic, Spain, and
South Korea
Why Fareportal? “I love the work environment here at Fareportal! People are friendly
and the events and classes show that the company cares about employee happiness.”
Content Strategy
4. Weekly Tip from the HR Desk
What does it take to work at Fareportal/in the travel industry?
• Application tips and tricks
• Best times to job hunt
• How to ensure you’re a good cultural fit at a company
• and more!
Weekly Fareportal Facts
What year did Fareportal open for business? How many people does
Fareportal employ? How many awards has the company earned?
Sam Says
Ask CEO Sam Jain and company executives to offer tips, quotes, and
advice on entrepreneurship, business, and travel.
‘Inside Look’ at Job Postings
When posting job listings, create an “inside look” at the department.
Discuss department accomplishments, interesting facts about the team,
and more.
Content Strategy
5. Content Dos and Don’ts
Don’t: Post content unrelated to the travel industry and careers.
Do: Focus on travel industry, career tips, and articles
Fareportal/CheapOair/OneTravel have been featured in, as well as awards and
charity initiatives. Occasionally share content from CheapOair and OneTravel brand
pages.
Don’t: Tag CheapOair or OneTravel on LinkedIn unless those brand pages are
consistently updated. Hashtags do not work on LinkedIn.
Do: Use hashtags and/or tag company and brand names on Facebook and Twitter.
Use hashtags sparingly on Facebook.
Don’t: Create postings that are directly political or controversial.
Do: Highlight Fareportal’s commitment to diversity through featuring female
executives and diversity recruitment efforts.
6. Content Guidelines
Only use hashtags that apply to the travel industry. Examples: #travel #vacation
#TravelTuesday
Double check Twitter handles to ensure that you’re tagging the correct
person/publication.
When starting a tweet with a Twitter handle, place a period in the beginning of the
tweet to make it public.
Post high-res images and include a description with each image.
Each account requires tailored content (don’t sync accounts).
Facebook: Event photos, employee of the week, photo-heavy postings.
LinkedIn: Fareportal job listings, travel industry news, career tips from Fareportal
executives/HR team.
Twitter: Tips, quotes, and news coverage for CheapOair/OneTravel. Don’t forget to tag the
Twitter handles when tweeting articles from publications!
Instagram: One-word employee interviews, Throwback Thursday posts, employee vacation
photo submissions.
