You’ve heard the buzz about “social recruiting.” With 93% of recruiters planning to use social in the coming year, it’s becoming the new norm. Yet only 18% of recruiters say they feel confident in their social skills. In this SlideShare, John Sumser, Principal Analyst at KeyInterval Research, will share foundational steps that can help strengthen your social recruiting skills. This SlideShare will help you: • Create a framework for launching a social recruiting test project • Understand the methods for multiplying results in social recruiting • Craft a to do list with immediate actions For a demo of Dice’s Open Web Social Recruiting platform, visit http://www.dice.com/openweb

1. With John Sumser, Principal Analyst at KeyInterval Research
5FUNDAMENTALS
FORGETTINGINTO
SOCIALRECRUITING

2. The world’s talent at your fingertips
Create a framework for launching a social recruiting test project
Understand the methods for multiplying results in social recruiting
Craft a to-do list with immediate actions
1
2
3
WHAT YOU'LL LEARN:
#GETTECH

3. The world’s talent at your fingertips
WHY IS SOCIAL
RECRUITING IMPORTANT?
Form new relationships with the talent base
Effective relationships make agile recruiting
Networks generate flexibility and capability
Social contract can be quickly changed
Speed
#GETTECH

4. The world’s talent at your fingertips
WHO IS THE SOCIAL RECRUITER?A BROAD RANGE OF APPROACHES
LONE RANGER RECRUITING
SUB-FUNCTION
ALL
RECRUITERS EVERYBODY
#GETTECH

5. The world’s talent at your fingertips
WHAT'S THE POINT OF
SOCIAL RECRUITING?
Creates a youthful
impression
Provides a direct
connection to the
labor supply
A faster, measurable
and more effective
approach to recruiting
The social contract
is changing
#GETTECH

6. The world’s talent at your fingertips
WHAT DO YOU GET FROM
SOCIAL RECRUITING?
Increase the volume of depth
Reduce the volume of superficials
Your audiences
The story (advertising)
The job
Get closer to:
#GETTECH

7. Chop the wood
Kindle the fire (incubate)
Nurture it
Sustain the fire
Identify a place to build it
IT’S LIKE BUILDING A FIRE
The world’s talent at your fingertips #GETTECH

8. The world’s talent at your fingertips
A PLACE FOR THE FIRE
EMPLOYMENT BRAND
ASSESSMENT BY DEPARTMENT
· Strengths/weaknesses
· Reputation inside and outside the region
or industry
AUDIENCE ASSESSMENT
BY JOB
· How many people do you need to reach?
· What do they have in common?
· How competitive is it?
#GETTECH

9. The world’s talent at your fingertips
Gather the tools Pinpoint the places
to fish
Identify key
consolidators, like
Dice’s Open Web
Generate a
tagging scheme
CHOP THE WOOD
#GETTECH

10. OPEN WEB MAKES IT EASY TO IDENTIFY WHICH SOCIAL NETWORKS TO USE
The world’s talent at your fingertips #GETTECH

11. The world’s talent at your fingertips
KINDLE THE FIRETEST THOROUGHLY
Post one job across
social outlets and review
the inbound resumes
Uncover which
approach produces:
· Lowest cost-per-hire
· Best selection
· Longer-term relationships
INBOUND OUTBOUND ANALYZE
Source one job across
the same outlets and
begin with outbound
communications
#GETTECH

12. The world’s talent at your fingertips
PATIENCE AND
PERSISTENCE
ARE REQUIRED
TRY FIVE JOBS
FOR EVERY TWO
METHODS
CONSIDER
BUILDING FIRST
SOCIAL PRESENCE
START USING
HASHTAGS
HELPFUL HINT:
USE #DICE141
TRY SOCIAL
ADVERTISING
NURTURE IT
#GETTECH

13. ABCompany @ABCompany
Job Seekers: @ABCompany is hiring a Big Data Engineer in Sunnyvale, CA.
#BigData #Python #Hadoop #Dice141 dice.com/jobs/detail…
Passion for exploring emerging open source technologies via research,
incubation and rapid evaluation. Knowledge of one or more scripting languages…
Dice.com
Big Data Engineer
ABCompany
SUNNYVALE, CA
Skills
CASSANDRA, HADOOP, HBASE, HIVE, MAPREDUCE, NOSQL…
A B
BREAK THROUGH TWITTER’S 140 LIMIT WITH #DICE141
The world’s talent at your fingertips #GETTECH

14. The world’s talent at your fingertips
Hardest part: Continuous renewal
Keep testing what works
Refresh every six months
Add bells and whistles
SUSTAIN THE FIRE
#GETTECH

15. The world’s talent at your fingertips #GETTECH
KEY NEXT STEPS
Identify one or two key roles or job families for your beta test.
Purchase job ads on key social sites.
Track response rates daily.
Identify several talent community management tools and test them.
Start briefing your management on this project. Solicit their attention and participation.
Document. Reimagine. Present. Evangelize.
Identify your organizations recruiting needs. Make a forecast.

16. The world’s talent at your fingertips
JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
#GETTECH