The document discusses how to increase hiring efficiency through social recruiting. It outlines how social recruiting and employer branding can help reduce recruitment cycles and expedite the tech recruiting process. Specifically, it argues that social recruiting can save recruiters time by reducing the time spent answering candidate questions, trying to persuade candidates, and promoting opportunities. It also presents data showing that companies implementing social recruiting see improvements in quality of candidates, quantity of candidates, and time-to-hire. The document provides recommendations on aligning tools, developing content strategies, and establishing processes to integrate social recruiting and employer branding.

1. With Lars Schmidt Founder of AmplifyTalent.com
HOW TOINCREASE
HIRINGEFFICIENCY
WITHSOCIAL
RECRUITING

2. How to reduce recruitment cycles with social and
employer branding.
How to utilize social recruiting techniques without
adding bandwidth.
How to expedite the tech recruiting process with
productivity apps.
1
2
3
WHAT YOU’LL LEARN:
The world’s talent at your fingertips

3. 7:30AM GET
COFFEE
6:00PM
HOME FREE
8:30AM DEVELOP
SUMMARIES OF CANDIDATES
FOR HIRING MANAGER
10:00AM INTERVIEW
CANDIDATES
2:00PM REVIEW
RESUMES
8:00AM ANSWER
EMAIL QUESTIONS
FROM CANDIDATES
12:30PM TRY
TO PERSUADE
CANDIDATES
3:00PM DEVELOP
AND PROMOTE
REQUISITIONS
5:00PM SUPPORT
CORPORATE
INITIATIVES
9:30AM GATHER
REQUIREMENTS FROM
A HIRING MANAGER
NOON EAT
AT DESK
7AM 7PM
A VIEW OF TIME FROM A
TECH RECRUITER
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4. A VIEW OF TIME FROM
OUR BOSSES
TIME THAT
DOESN’T ADD TO
THE BOTTOM LINE
TIME TO GET
RESPONSES
FROM HIRING
MANAGERS
TIME TO HIRE
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5. WHERE WE CAN SAVE TIME WITH
SOCIAL RECRUITING
TRYING TO
PERSUADE
CANDIDATES
ANSWERING
CANDIDATE
QUESTIONS
PROMOTING
OPPORTUNITIES
TIME
TO HIRE
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6. REDUCED TIME TO HIRE
SOCIAL RECRUITING
EMPLOYER BRANDING
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7. EMPLOYER BRANDING SETS THE
MESSAGE AND TONE
20072005
100
80
60
40
20
0
INTEREST OVER TIME
EMPLOYER
BRANDING
Search Term
Source: Google
2009 2011 2013
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8. SOCIAL RECRUITING IS WHERE THE
RUBBER MEETS THE ROAD
SINCE IMPLEMENTING SOCIAL
RECRUITING,WHICH OF THE FOLLOWING
HAVE IMPROVED?
QUALITY
OF CANDIDATES
44%
QUANTITY
OF CANDIDATES
44%
TIME-TO-HIRE
34%
EMPLOYEE
REFERRALS
30%
Jobvite Social Recruiting Survey Results 2014
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9. SILOS NEED TO BE BROKEN DOWN
SOCIAL
SOURCING
EMPLOYER
BRANDING
SOCIAL
ENGAGEMENT
EMPLOYER BRANDING
Targeted campaigns to influence
the perception of your
organization as a place to work.
SOCIAL SOURCING
Leveraging social media to
identify prospective employees.
SOCIAL ENGAGEMENT The
act of listening & interacting with
audience to build community.
RECRUITING
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10. THE TRADITIONAL FUNNEL
RECRUITING
INTERVIEWING
HIRING
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11. RECRUITING
EMPLOYER BRANDING
& SOCIAL SOURCING
INTERVIEWING
HIRING
THE NEW FUNNEL
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12. PROCESSES
HELP MAKEALL
OFTHISATIME
SAVER,INSTEAD OF
ATIME DEMAND
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13. LISTENING DEVELOPING
CONTENT
SCHEDULING
POSTS
SOCIAL SOURCING SOCIAL
ENGAGEMENT
DISTRIBUTE RESPONSIBILITIES
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14. ALIGNINGTOOLS
WITH DIFFERENT
USE CASES
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15. DICE’S OPEN WEB:A SOCIAL RECRUITING AND ENGAGEMENT PLATFORM
“With Open Web, it’s never
been easier to find
candidates and engage with
them in a way that’s
meaningful and relevant.”
— Lars Schmidt
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16. HOOTSUITE:A SOCIAL MEDIA MANAGEMENT TOOL
A tool to manage social
networks, schedule messages,
engage your tech audience,
and measure ROI
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17. TAGBOARD:A BRANDING HUB THAT SHOWCASES A COLLECTION OF SOCIAL MEDIA POSTS
A great way to show
prospects what it’s
like to work at your
company
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18. Social Media Activities for: INSERT MONTH
Blog Activity
Twitter Activity
Facebook Activity
Linked In Activity
SPECIAL DAYS/HOLIDAYS
MONDAYNOTES FOR THE WEEK TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY
1 2 3 4 5
7 8 9 10 11 12
Author:
Topic:
Author:
Topic:
Author:
Topic:
Author:
Topic:
INSERT
ANNOUNCEMENTS
OR FOCUS
CALENDAR:A PUBLISHING TRACKING SYSTEM
A content management
tool that gets your
employer branding team
all on the same page
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19. DEVELOP A ROADMAP
WITH YOUR TEAM
· Develop strategy
· Determine internal
stakeholders and gain support
· Align with marketing/branding
· Select channels, determine
content strategy
· Launch channels
· Advanced ROI metrics
(source of hire)
· Channel expansion
· Team delegation
· Multimedia content
· Measure, refine, adjust
· Refine content strategy
· Build community and engagement
· Select and implement tools
(measurement/automation/
listening/social sourcing/
engagement)
· Channel expansion, develop and
manage campaigns
· Launch channels
DESIGN EXECUTION REFINEMENT
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20. JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
The world’s talent at your fingertips