The document discusses strategies for using social media to improve recruiting response rates. It recommends monitoring candidates' social profiles to find conversation starters about their personal and professional interests. The best channels for initial outreach are ones where candidates are most active and response rates are statistically higher, with less competition from other recruiters. Personalized messages focused on the candidate that reference something specific from their profile, like a shared interest, are more likely to get a response than generic messages. Building relationships over time through ongoing engagement can help when eventually needing to contact candidates for opportunities.

1. With Stacy Zapar, Founder of TenFold
UP, UP AND AWAY:
How to use social data to increase
response rates

2. RECRUITING
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SOCIAL
SPEAKING
FEATURED
CLIENTS
stacyzapar.com
40K+ 30K+ 1M+

3. WHAT YOU’LL LEARN:
How to find key conversation starters by skillfully
monitoring social channels
How to decide which channels work best for initial
outreach and first impressions
How to improve response rates and increase conversions
by developing a personalized communication strategy
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4. MONITOR SOCIAL CHANNELS FOR CONVERSATION STARTERS
THE MAJOR POINT IS:
YOU SHOULD MONITOR
FOR BOTH PERSONAL AND
PROFESSIONAL INTERESTS
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5. HERE’S THE
MONITORING PROCESS:
Look for uncommon commonalities
Get to know them and what makes them tick
Who are they? What are their skills, background & experience?
What do they talk about?
What are their interests?
Who do they know?
Cross-reference across social channels to paint a complete
picture, using tools like Dice Open Web
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6. LET’S LOOK AT A HANDFUL
OF SOCIAL CHANNELS
FOR CONVERSATION
STARTERS.
PASSIONS BACKGROUND FRIENDS EXPERTISE
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7. FINDING CONVERSATION STARTERS ON LINKEDIN
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PASSIONS
BACKGROUND
BACKGROUND
EXPERTISE
BACKGROUND

8. FINDING CONVERSATION STARTERS ON TWITTER
BACKGROUND PASSIONS
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9. FINDING CONVERSATION STARTERS ON FACEBOOK
BACKGROUND
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PASSIONS
PASSIONS
FRIENDS

10. FINDING CONVERSATION STARTERS ON GITHUB AND STACK
EXPERTISE
EXPERTISE
EXPERTISE
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11. FINDING CONVERSATION STARTERS ON OTHER SITES
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MEETUP
ABOUT.ME
QUORA
BLOGS

12. CONSIDER THESE FACTORS
WHEN CHOOSING A CHANNEL
FOR INITIAL OUTREACH:
Where are they active? Where are they
statistically most likely
to respond?
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Where will you have
the least amount of
recruiter competition?
What are the pros and
cons of each social
network when it comes
to outreach?

13. LET’S COMPARE:
NETWORK CONTACT RESPONSE RATES COMPETITION
Contact for a fee Statistically low
response rates
Lots of competition from
other recruiters
Contact anyone,
anytime, for free
Statistically high
response rates
Less competition
from other recruiters
Contact anyone (but beware
of the "other inbox") Unknown response rates Less competition
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14. LET’S COMPARE:
NETWORK CONTACT RESPONSE RATES COMPETITION
Contact through Gmail Higher response rates Lower competition from
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recruiters
Contact members Average response rates Less competition
within platforms

15. ! THE TELEPHONE
Social channels are great,
but don’t forget about the phone…
why not try the most direct route?
! EMAIL
Think about how often you
check your work email.
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16. HERE’S THE
COMMUNICATION PROCESS:
PERSONALIZE
GREETING
CUSTOMIZE
CONTENT
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ENSURE IT’S
FOCUSED ON
THEM, NOT YOU
BUILD THE
RELATIONSHIP

17. LET’S PERSONALIZE.
Use their name. Spell it right. Use
it in the body of the email message,
not just in the salutation.
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18. LET’S CUSTOMIZE CONTENT.
There's a reason this person made
the cut and you decided to reach
out. What was it? Tell them!
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HI STEVE, I CHECKED OUT
YOUR CODE ON GIT HUB.
VERY IMPRESSIVE.
YOU DID? WOW.

19. MAKE IT ABOUT THEM, NOT YOU.
Don't start it off by saying what you need
or how they can help you. Be smart
about it and appeal to their needs and
you'll get a higher response.
HEY JENNIFER, I SEE WE BOTH HAVE A PASSION
FOR ELEGANT DESIGN. WOULD LOVE TO TALK TO
YOU ABOUT THE TYPES OF PRODUCTS YOU WANT
IMPROVE THE DESIGN OF (AND TALK ABOUT OUR
MUTUAL LOVE OF BRAVO DESIGN SHOWS).
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20. BUILD THE RELATIONSHIP.
Engage first and you're more likely
to hear back if/when you need it.
You'll be passively building an
audience even before you're ready
to pull the trigger.
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21. ADVANCED TIPS.
LEVERAGE PEERS.
Who is a techie more likely to
respond to… some recruiter they're
never met or a fellow Java Engineer
or Dev Manager?
OPTIMIZE TIME YOU REACH OUT.
Active jobseekers (and passive ones
who are not loving their job right
now) are perhaps more excited to
hear from you on Sunday evenings
or Monday mornings.
GO FOR WARM LEADS.
Search the networks of your hiring
team members and reach out to
those who look the strongest.
AND KEEP YOUR MESSAGES SHORT AND SWEET.
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22. ENGAGE
ON A CASE
BY CASE
BASIS.
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23. JOIN THE OPEN WEB COMMUNITY
Learn more at dice.com/openweb
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