Corey Ford came to Rockit Digital Summit from USA to bring up a very interesting topic about early-stage media ventures that are changing media for good. He is a Co-founder of Matter., a company that supports media entrepreneurs building a more informed, connected, and empowered society through their start-up accelerator in San Francisco and New York City. Do you want to know more about future media that matters and is being created right now by entrepreneurs like you?

2. Mission
Connected EmpoweredInformed

3. A 20 Week Program Interwoven Between SF & NYC
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage

4. Process
Human-Centered Prototype-DrivenScalable Media Ventures

5. Design Thinking Entrepreneurship
Media

6. Traditional media institutions are in trouble

7. My Journey from Journalist to MBA to Design Thinker to VC

8. Now is the time for lots and lots of experiments
“If the old model is broken, what
will work in its place?
The answer is: Nothing will work,
but everything might.
Now is the time for experiments,
lots and lots of experiments.”
- Clay Shirky

9. Entrepreneurs
Mission-Aligned
Media Partners

10. Entrepreneurs
Investors
Mission-Aligned
Media Partners
Mentors

11. Culture of Experimentation

12. Community of Mentors

14. Launched in San Francisco, Expanded to New York City
SF
NYC
Launched June 2016Launched Dec 2012
The Entrepreneurship
Capital of the World
The Media
Capital of the World

15. 109 Entrepreneurs

16. 49 Companies
Matter One Matter Two Matter Three Matter Four Matter Five
Matter Seed
Six SF Six NYC

17. 12 Partners

18. Entrepreneurs
Mission-Aligned
Media Partners

19. Entrepreneur + Partner Programs Run in Parallel
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
36.5-6.11 6.12
7.13
Top Down + Bottom Up ProductBaseline
Bootcamp
7.20
8.17
9.14
9.14
10.20
10.17
9.22
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
35.15-5.19 6.13
7.14
7.21
8.18
9.15
10.18
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage
Matter Seven
Program
Partner
Program

20. Entrepreneurs
Mission-Aligned
Media Partners

21. The Entrepreneur Program
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage

22. Bootcamp

23. Speaker Series

24. Share Outs

25. Workshops

26. Office Hours

27. Design Reviews

30. Demo Day NYC

31. Demo Day SF

32. Entrepreneurs
Mission-Aligned
Media Partners

33. Entrepreneurs
Mission-Aligned
Media Partners

34. 12 Partners

35. The Partner Program
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
35.15-5.19 6.13
7.14
7.21
8.18
9.15
9.22
10.18
Top Down + Bottom Up ProductBaseline
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage

36. Partner Bootcamp

37. Partner Design Reviews

38. Partner Demo Day

39. Entrepreneurs
Investors
Mission-Aligned
Media Partners
Mentors

40. Anatomy of A Design Review

41. A 20 Week Program Built Around Monthly Design Reviews
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage

42. Elements of Venture Design
MVP
Top-Down Trends
Bottom-Up POV
Biz Model Growth
Story
SCA
$

43. Each Design Review Has A Focus
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
36.5-6.11 6.12
7.13
7.20
8.17
9.14
9.21
10.20
10.17
Top Down + Bottom Up ProductBaseline
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage

57. FACTS

58. JOURNALISTS

59. INSTITUTIONS

60. WOMEN

61. BLACK LIVES

62. IMMIGRANTS

63. ENTREPRENUERS

64. Matter was made for this moment.

65. Media entrepreneurs were made for this moment.

67. Entrepreneurs
Investors
Mission-Aligned
Media Partners
Mentors

72. 4 Years

73. 300 Entrepreneurs

74. 100 Ventures

75. Building a more informed, empathetic & inclusive society
Empathetic InclusiveInformed

76. 2020

77. Applications are Open! Go to matter.vc/apply
Applications
Open
2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1 5.8
Finalist
Week
SF
Finalist
Week
NYC
Term
Sheets
Signed
Rolling Pitch & Project Interviews
Applications
Close
Due Diligence
2.132.6
Submit Application
Feb-April
Pitch
Rolling
Project
Rolling
Finalist
April-May
Interested candidates
submit a short
application with a
pitch deck and some
info about their team.
A 10-minute pitch &
demo, followed by 10
minutes of Q&A from
the Matter Team.
Our infamous mini-project is
designed to push entrepreneurs’
thinking on the desirability,
viability, and feasibility of their
venture. Candidates will present
their results in an hour-long
interview.
After going through a due diligence
process, successful candidates will
move on to the finalist round with
key members of our community
including alumni, media partners,
and mentors in a two-hour final
interview.

78. 2017 Launch Dates: Partner May 15 + Entrepreneur June 5
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
36.5-6.11 6.12
7.13
Top Down + Bottom Up ProductBaseline
Bootcamp
7.20
8.17
9.14
9.14
10.20
10.17
9.22
SF
NYC
19
Demo
Day
10
Design
Review
2
02
Design
Review
0
01Bootcamp 03 04 05 06 07 08 09 12 13 14 16 17 18
Design
Review
1
15
Design
Review
1
Design
Review
3
Design
Review
35.15-5.19 6.13
7.14
7.21
8.18
9.15
10.18
Business Model + Growth Hypothesis
+ Sustainable Competitive Advantage
Matter Seven
Program
Partner
Program

79. A Steady State of Two Cohorts Per Year in SF & NYC
2017 2018
Q3 Q4Q2Q1 Q3 Q4Q2Q1 Q3 Q4Q2Q1 Q3 Q4Q2Q1
2020
Matter 07 SF
Matter 07 NYC
SF
NYC
Matter 08 SF
Matter 08 NYC
Matter 09 SF
Matter 09 NYC
2019
Matter 10 SF
Matter 10 NYC
Matter 11 SF
Matter 11 NYC
Matter 12 SF
Matter 12 NYC
Matter 13 SF
Matter 13 NYC
Seed + Follow-On Investments
Fund III

89. Applications are Open! Go to matter.vc/apply
Applications
Open
2.20 2.27 3.6 3.13 3.20 3.27 4.3 4.10 4.17 4.24 5.1 5.8
Finalist
Week
SF
Finalist
Week
NYC
Term
Sheets
Signed
Rolling Pitch & Project Interviews
Applications
Close
Due Diligence
2.132.6
Submit Application
Feb-April
Pitch
Rolling
Project
Rolling
Finalist
April-May
Interested candidates
submit a short
application with a
pitch deck and some
info about their team.
A 10-minute pitch &
demo, followed by 10
minutes of Q&A from
the Matter Team.
Our infamous mini-project is
designed to push entrepreneurs’
thinking on the desirability,
viability, and feasibility of their
venture. Candidates will present
their results in an hour-long
interview.
After going through a due diligence
process, successful candidates will
move on to the finalist round with
key members of our community
including alumni, media partners,
and mentors in a two-hour final
interview.

90. Change media for good.