2. Brand Attributes
We worked with a FMCG beverage brand
in an overseas market. We have not
mentioned the brand name due to
confidentiality reasons.
This is a very popular product in the
‘Healthy & Natural’ category.
3. Strategy Aspects
ONLINE ACTIVITY
Community
Engagement
Build fan
OBJECTIVE
engagement
FACEBOOK PAGE
Content by
FOCUS Community Manager
Active Users &
METRIC Interactions
4. Content Strategy
We ideated a strong & sustainable content
strategy based on the requirements. It
had to,
• Speak the brand message of a ‘healthy &
natural’ product
• Engage the fans and keep bringing them
back
5.
6. Our content strategy was a hit!
We could see an increasing fan
engagement, brand visibility & loyalty in
the community!
7. In-depth Strategy Roadmap
We provided a strategy roadmap with
guidelines about continuing the
community management by an in-house
resource!
We ensured that change in the executive
person kept the community as active and
exciting as ever!
8. In-house Management
Within 3 months, we had ideated,
implemented and then handed over a
flourishing brand community to the in-
house team!
The strategy roadmap was a sufficient
tool for the in-house team to continue an
optimal community management!
9. Thank You!
For more: www.digiwhirl.com
Pic Source
10. We help brands socialize!
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022
