This document provides a preview of Digital Luxury Group's 2013 Haute Horlogerie report. The preview analyzes search data and social media metrics for 18 luxury watch brands from January to September 2012. Key findings include Patek Philippe leading the segment and strong growth in searches from China, Russia, Brazil and other emerging markets. The full 2013 report will analyze over 60 brands and be released in April at the Baselworld trade show.