Effective customer lifecycle management can power your business growth. Here are 5 moves you can do to enhance customer lifecycle management and ensure yours reaches its full potential.
Visit our website for more details and to subscribe to our eNewsletter
http://www.digitalalchemy.asia
Let’s connect…
http://www.facebook.com/DigitalAlchemyLimited
http://twitter.com/Digitl_Alchemy
http://www.youtube.com/user/DigitalAlchemyPtyLtd
http://www.linkedin.com/company/digital-alchemy
http://plus.google.com/109695231036450612270/posts
http://instagram.com/Digitl_Alchemy
Don’t forget to follow our SlideShare channel for more content in the world of database marketing!
2. Customers, during each
stage of the customer
lifecycle, need different
marketing campaigns to
drive the desired response
towards the brand.
3. UPSELL
Thus, marketers have widely
adopted Customer Lifecycle
Management to ensure that
they engage the customers
appropriately according to the
lifecycle stage they’re in.
ON BOARDING
4. UPSELLON BOARDING
How can we be sure that
your adopted Customer
Lifecycle Management is
reaching its full potential?
12. There are moments of truth
throughout the customer
lifecycle, which reveal key
events, as customers react
along the way through
marketing campaigns.
YESNO
13. NO YESNO
YES
NO
YES
Address these events, such as
customer satisfaction,
behaviour, and usage, as they
are vital to optimising the
best marketing route to take.
17. 11:30
1
+FREE
DRINKS!
Because a message with
relevant content, offered at the
relevant/right time, via
relevant channels and
platforms is most likely to be
noticed by the target customers.
22. Through analysing customer
triggers, events, and
behaviours, you can capture
valuable customer insights and
measure the effectiveness of
the marketing campaigns.
26. If the click-through rate
and/or open rate falls, you
may consider sending
another optimised and
personalised offer or reward
to retain their interest.
CREDIT CARD
XXX-XXXX-XXX
LOW FEE
27. By taking the appropriate
action, you can turn crisis
into opportunity and get
customers back on track.
$
LOW
INTEREST
28. Customers have unique needs and behaviours
during each stage of their lifecycle. Marketers can
enhance customer lifecycle engagement by
devising effective customer interaction strategies
that build long-term loyalty and drive growth.
29. UNDERSTAND THAT DIFFERENT CUSTOMERS
WILL RETURN AT DIFFERENT TIMES AND FOR
DIFFERENT REASONS. IF YOU CAN ALIGN
YOURSELF TO THESE TWO FACTORS THEN YOU
HAVE A MUCH GREATER CHANCE OF SUCCESS.
- REGAN YAN
30. www.digitalalchemy.asia/blog
WANT TO LEARN MORE
about database marketing and Digital Alchemy?
Subscribe to our newsletter
Your Email Address
www.digitalalchemy.asia
Digital Alchemy Limited (DA) is Asia Pacific’s leading database
marketing services provider, operating in Sydney, Melbourne,
Auckland, Bangkok, Hong Kong, Nanjing and Singapore. Our team of
professionals are dedicated to working with clients to improve their
marketing efficiency and to capture latent customer value. Our client
community includes leading companies in financial services,
telecommunications, retail, motoring, media and other sectors.