Alternative film genres such as art house, biopics, documentaries, and foreign language films are popular among monthly cinema goers aged 25 and above. Those who visit the cinema at least once a month and mention an alternative genre as a favorite make up a segment of monthly cinema goers. Cinema provides an ultimate brand experience for all monthly goers, including those who prefer alternative genres.

1. Source : Touchpoints SuperHub 3 2010 | Base : All 15+ Adults Target: Those who have visited the cinema once a month or more ; Those who have visited the cinema once a month or more who mention at least one alternative genre as a favourite * Alternative = Art house, Biopic, Documentary and Foreign Language ALTERNATIVE FILM GENRES ARE A POPULAR CHOICE AMONGST 25+ AB MONTHLY CINEMAGOERS CINEMA: THE ULTIMATE BRAND EXPERIENCE ALL MONTHLY CINEMAGOERS ALL MONTHLY CINEMAGOERS, WHO MENTIONS AT LEAST ONE ALTERNATIVE* FILM GENRE AS A FAVOURITE