1. Thinking “In the Box”
Elizabeth (Liby) Katz
www.livechar.com
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2. From Print… to Digital
…-
© LiveCharacter - Confidential -Jeffery Koterda the very talented illustrator.

3. Agenda
 Excellent Navigation
 1 little bad example
 Leaving something behind
 Double Go-To-Action
 Typography
 Extending the boundaries
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4. Excellent Navigation
 Think non-linear
 Visuals and sounds
 Consider Non-readers (or foreign
language)
 “Bobo and Light” is a great example.
 Other examples provided allow visual
navigation
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5. 1 little bad example – IMOHO
Always consider what is the benefit of having a digital
version versus the physical one. IMOHO, In Dr. Seuss
apps (by Ocean Media House) there is no meaningful
interactivity.
Remember, the biggest challenge for an app addressing
children is the big button that switches to another app,
usually “Angry birds” and “Temple Run…”
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6. Leaving something behind
 The user invested real estate time
to do something recreational
 The user invested real estate time
to do something meaningful
Time = Commitment
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7. Leaving something behind
Two great examples:
 “Teddy’s day” by Auryn – saving the
user’s illustrations done inside the app
 “The Witch with no name” – saving the
user’s name and sound.
Time = Commitment
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8. Double Go-To-Action
 Helpers*
 Bartelby’s Book of Buttons.
 You must read it carefully and listen to the story in order to move
forward.
 Other examples show visual hints and directions.
 Sandra Boynton’s “Going to bed book” by LoudCrow
*Remind me with Groover
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9. Typography
 The only known app that uses typography is
“The Monster at the end of the book”
by “Sesame Street”
Please try to use it more frequently…
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10. Extending the boundaries
 “Out-of-the-Box”
i.e. allows children to explore and expedite
more than reaches the eyes
“Little Fox Studio” app showing this very well and
“Piccadilly Circus”. Far more interesting.
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11. T h a n k y o u
For any inquires please contact
elizabeth@livechar.com
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