This document provides guidance on making animated GIFs and other content accessible to people with disabilities. It discusses various types of disabilities that may impact accessibility like seizures, visual impairments, cognitive impairments, and motor impairments. It outlines best practices for ensuring animated content is described in text, meets safe flashing thresholds, and has non-animated equivalents. The roles of various teams in implementing accessibility are defined. Key considerations for determining if animated content is useful and guidelines for creating accessible GIFs are provided. Resources for testing accessibility and learning more are included.