From "Sharing the Essentials of Animated Gifs for Public Services" webinar. By Michael Thomas, ODNI

1. Office of the Director of National Intelligence
PUBLIC AFFAIRS OFFICE - INNOVATION TEAM

2. IN THE IC WE LIKE CODE NAMES
DOSSIER: AGENT 87A
* Sleeper Agent, Cold War-Era Operative
* Infiltrated in 1987, Hiding in Plain Sight
* Activated in 2007, Now a Key Asset

3. WHAT IS AN ANIMATED GIF?
* Multiple Image Frames in a Single File
* Format Introduced by CompuServe (87A)
* Improved by Netscape in 1989 (89A)
* Perfected By Millennials (Present Day)

4. WHY WE USE ANIMATED GIFS
Because They Are Trendy?

5. WHY WE USE ANIMATED GIFS
Because They Are Trendy?
We are:
* Responding to desire for novelty &
immediacy
* Acknowledging the public’s content

6. HOW WE USE ANIMATED GIFS
Capture a Moment

7. HOW WE USE ANIMATED GIFS
Convey a Feeling
Capture a Moment

8. HOW WE USE ANIMATED GIFS
Convey a Feeling
Create a Narrative
Capture a Moment

9. HOW WE USE ANIMATED GIFS
Convey a Feeling
Create a Narrative
Show a Process
Capture a Moment

10. HOW WE USE ANIMATED GIFS
Convey a Feeling
Create a Narrative
Show a Process
Condense Information
Capture a Moment

11. HOW WE USE ANIMATED GIFS
Convey a Feeling
Create a Narrative
Show a Process
Use as Infrastructure
Condense Information
Capture a Moment

12. EXPLORING THE POSSIBLE
Gif By Rebecca Mock
RebeccaMock.tumblr.com
Gif By Drew Tyndell
Studio.DrewTyndell.com
Gif By Robin Davey
RobinWDavey.tumblr.com
Gif By Bill Domonkos
BillDomonkos.tumblr.com

13. MAKING IT HAPPEN
 Animated Gifs Are an Ideal Format for an
Information-Saturated Audience
 Defining Your Opportunities To Use Them Is
More Important than Specific Tools or Raw
Materials
 The Barrier to Entry is Lower Than You
Think, So Immerse Yourself in What is