Cdc clear communication index webinar slides
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Cdc clear communication index webinar slides
- 6. • Uses communication and related scientific findings to inform communication practice o Most important items for clarity and understanding • Standardizes communication practice • Fosters discussion between communicators, designers, and subject matter experts • Provides objective and quantitative assessment • Helps staff follow the law: Plain Writing Act of 2010
- 7. • 4 questions and 20 scored items based in communication and related sciences that staff can use to develop, assess and score communication products
- 8. ▪ ▪ ▪ ▪
- 9. Main Message and Call to Action • Main message present • Main message location • Main message emphasis • Main message visual • Call to action present Language • Words familiar to primary audience • Active voice writing Information Design • Lists • Chunks with headings • Summary of important information State of the Science • What is known and not known about health topic
- 10. Behavioral Recommendations • Behavioral recommendation present • Importance of behavior explained • Directions for performing behavior Numbers • Numbers familiar to primary audience • Lay explanation • No calculations Risk Communication • Explanation of risk • Risks and benefits • Numbers, text or visuals combined
- 11. Percentage of Staff who Report Index will Improve CDC Communication Process (n=28)
- 12. Scientists: • Index will help find common ground • Index is easy to use and helpful tool • Index helps think about key issues such as main message and behavioral recommendations 4 pairs of scientists & communicators using the Index Communicators: • Index will open dialogue with scientists about communication • Index includes familiar items • Index will help bring materials in line with communication principles
- 13. ▪ ▪
- 14. ▪ ▪
- 15. ▪ • Identify the main message • Find information of interest to them • Use the information to decide
- 16. Main message ?
- 17. Language of primary audience One main message & message is at the top of the first page Visual the supports main message Active Voice Most important information summarized on the first page
- 18. ▪ • Identify the main message • Find information of interest to them • Find the information easy to understand
- 21. ▪ ▪ ▪
- 22. Cynthia.baur@cdc.hhs.gov 404-498-6411 www.cdc.gov/healthliteracy www.cdc.gov/ccindex See Health Promotion Practice, June, 2014, The CDC Clear Communication Index is a New Evidence-based Tool to Prepare and Review Health Information.