In this short, yet powerful presentation the Digital Marketing Advisers cover their best branding basics. Get ready for a unique learning experience that is totally on-brand!

1. BEST BRANDING BASICS PRESENTATION
TAKE YOUR SEATS AND LET’S BEGIN

2. Digital Marketing Advisers The Branding Presentation
WHAT THIS PRESENTATION IS
AND WHAT IT ISN’T
IS ISN’T
Comprehensive
Actionable
Candid
Exhaustive
Fluffy
Esoteric

3. Digital Marketing Advisers The Branding Presentation
THREE POINTS OF INTEREST
DESIGN BRAND MONITORING
This short presentation will focus on the value of branding and how to protect it in the age of social media
where brands have little control.

4. Digital Marketing Advisers The Branding Presentation
WHAT IS BRANDING?
Brand(ing):
How others experience your product, service, and/or company as
a whole.

5. Digital Marketing Advisers The Branding Presentation
VERY FAR REACHING
THE THINGS THAT MATTER
Regardless of geography…
Forever...
Will be remembered years
down the line…
With or without context…

6. Digital Marketing Advisers The Branding Presentation
IS THIS GOOD BRANDING?
Wendy’s

7. Digital Marketing Advisers The Branding Presentation
The Value of a Good Brand
Coke (NYSE: KO) brand
valued = $80.7 Billion
Pepsi (NYSE: PEP) brand
value = $11.5 Billion

8. Digital Marketing Advisers The Branding Presentation
MUST HAS A RESPONSIVE WEBSITE
Controlling Your Brand Via Owned Media

9. Digital Marketing Advisers The Branding Presentation
Style Guide
All pertinent information for brand consistency:
Fonts
Colors: hex code (SSN for colors)
Templates
Images

10. Digital Marketing Advisers The Branding Presentation
Style Guide

11. Digital Marketing Advisers The Branding Presentation
When Going Viral Goes WRONG
ABC’s Shark Tank known to crash servers…
From 300 hits a day
To 35,000 hits at once!
Crashed server
immediately!
27 additional servers to
handle traffic…
Extended back order times
significantly.
Source: http://goo.gl/dyMgof

12. Digital Marketing Advisers The Branding Presentation
Wanna Go Viral?
Can be viewed years
down the line…
With or without
context…
Regardless of
geography…
Forever...

13. Digital Marketing Advisers The Branding Presentation
Recap
What is branding
Definition of branding
Value of Branding: Coke vs Pepsi
Ferrari vs Toyota (brand exclusivity)
Luxury brands don’t run commercials; only known due to rappers
Controlling Your Brand
You need a website
Get Your files if you have work done.
Style Guide
Color Hex codes
Wanna Go Viral?
Viral pitfalls from branding perspective
Shark Tank example

14. Digital Marketing Advisers The Branding Presentation
Our Book & Online Course
www.MarketingHoarder.com
www.ThinkBeyondBuzzwords.com

15. Digital Marketing Advisers The Branding Presentation
Stay Connected
Digital Marketing Advisers
Phone: 1855-WEB-WORK
www.ThinkBeyondBuzzwords.com
www.MarketingHoarder.com
Twitter: @tembo8482