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A.R.S.E. over T.I.T. 
Or ‘How to avoid branded content coming a cropper in social environments’ 
A Rubber Republic presentation
A tale of two Van Dammes… 
76 Million+ views / 3 Million+ shares 1.5 Million+ views / 46k+ shares
AUTHENTICITY
REMARKABILITY
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SURPRISE
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ENTERTAINMENT
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Does it pass the ‘A.R.S.E. over T.I.T.’ test?
Authentic 
Remarkable 
Surprising 
Entertaining 
TL:DW 
Insincere 
Tell
WHY CHER?
Give Something
Get Something
Status
Identification
Emotional
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Thank you 
A Rubber Republic presentation
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How to Avoid Branded Content coming a Cropper in Social Environments