It's easy to Start Advertising on Facebook when you know all the different Advertising Options. The issue is that you may not know the possibilities that lie under the "Audience" Section of your Ads Manager. Original Blog Post: http://bit.ly/fb-advertise-target-options

1. THE COMPLETE GUIDE TO
FACEBOOK ADVERTISING OPTIONS

2. YOU NO LONGER HAVE
AN EXCUSE NOT TO
ADVERTISE ON FACEBOOK

3. UNLESS YOU’RE
ATTEMPTING TO TARGET
LIFE FORM ON MARS,
FACEBOOK’S GOT YOU
COVERED. t

4. CHECK OUT THIS VIDEO FROM RYAN
DEISS SHOWING YOU EXACTLY HOW
WE GREW ENGAGEMENT AND EMAIL
SUBSCRIBERS USING A SIMPLE
CONTEST ON FACEBOOK

5. DON’T BELIEVE FACEBOOK
HAS A TARGETING OPTION
THAT FITS YOUR NEEDS?

6. MAYBE THIS WILL
CONVINCE YOU…

7. You can target people who eat peanut butter and jelly
sandwiches…

8. …Or people who have shopped for and are most likely to buy a
Chevy Camaro in the next 180 days…

9. THE ISSUE IS THAT YOU
MAY NOT KNOW THE
POSSIBILITIES THAT LIE UNDER
THE ”AUDIENCE”
SECTION OF YOUR ADS
MANAGER.

10. WHAT LOOKS LIKE SIX
FORM FIELDS (THE
ONES WITH ARROWS)…

11. …IS ACTUALLY A GOLD MINE
OF HUNDREDS OF
THOUSANDS OF DIFFERENT
TARGETING OPTIONS. YOU
JUST HAVE TO LOOK!

12. WHO IS THE
PERSON
YOU’RE
TARGETING?

13. YOU MUST DO RESEARCH
ABOUT YOUR AUDIENCE
BEFORE YOU TAKE A
SWING AT ADVERTISING

14. Pretend we’re in the fitness
niche. We would look at data for
sites like FitnessMagazine.com

15. Using Alexa and Similar Web, we’d find that the site is visited heavily by
females, with some college education, from their home, and the majority living in
the US.

16. “Similar Web” also shares similar sites,
so that allows us to find sites most like
competitors or influencers that we’ve
already determined. You can collect
data from their pages, too!

17. NOW, BACK TO OUR COLOR
CODED AUDIENCE SECTION
OF THE FACEBOOK ADS
MANAGER…

19. LOCATION
• Where do they live?

20. AGE
• What is their age/age range? (it’s
best to segment this down to a
20 year range or less if
possible).

21. GENDER
• What is their gender? (all/
men/women)

22. MORE DEMOGRAPHICS
• Who are they interested in?
• What is their relationship status?
• What’s their education level?
• What was/is their field of study?
• What school did they attend?
• What years were they in undergrad?
• Who is their employer?

23. INTERESTS TARGETING
• What do they read?
• Who are the influencers in the niche?
• What events do they attend?
• What are other pages liked by people who
like the above pages? (use graph search to
find)

24. BEHAVIORS (EVEN MORE SPECIFIC!)
• Automotive
• Charitable Donations
• Digital Activities
• Financial
• Mobile device user
• Purchase Behavior
• Residential Profile
• Travel

25. IMPRESSED?

26. CHECK OUT THIS VIDEO FROM RYAN
DEISS SHOWING YOU EXACTLY HOW
WE GREW ENGAGEMENT AND EMAIL
SUBSCRIBERS USING A SIMPLE
CONTEST ON FACEBOOK

27. NOW YOU CAN TARGET BIG CITY
MOMS IN NEW YORK CITY WHO HAVE
CHILDREN BETWEEN THE AGE OF 0-3
THAT ARE LIKELY TO MOVE AND
DONATE TO ANIMAL WELFARE J.

28. ALSO, YOU CAN TYPE WHATEVER
YOUR HEART DESIRES INTO THE
INTERESTS FIELD. YOU DON’T HAVE
TO CHOOSE FROM FACEBOOK’S LIST.

29. THE POSSIBILITIES ARE ENDLESS…

30. HOW DO I KNOW
HOW BIG OF AN
AUDIENCE TO
TARGET?

31. You need to sift through Facebook’s “More Demographics” and
“Behavoirs” for any related targeting options to your niche.

32. You also need to find brands,
authority figures, and
keywords to target under
“interests”. Don’t forget you
have the option to target
based on location, age, gender,
etc.

33. WHEN STARTING A CAMPAIGN,
DIGITAL MARKETER STARTS BY
TARGETING ANYWHERE FROM
500,000 -1,000,000
PEOPLE.

34. If you’re a local marketer, don’t
worry about targeting 500,000
people.

35. For Example: If you’re a local contractor who does home remodels, you could
target people in a zip code with the behavior of “Home renovation”.

36. You could also target people in the zip code with interests of “Lowes,
Home Depot, HGTV dream home, home improvement”…

37. YOU GET THE POINT.

38. THE NAME OF THE GAME IS
TO DO YOUR HOMEWORK
AND DISCOVER
FACEBOOK’S TARGETING
OPTIONS…

39. SEE WHICH ONES APPLY TO
YOUR NICHE…

40. AND TEST!

41. CHECK OUT THIS VIDEO FROM RYAN
DEISS SHOWING YOU EXACTLY HOW
WE GREW ENGAGEMENT AND EMAIL
SUBSCRIBERS USING A SIMPLE
CONTEST ON FACEBOOK