Original blog post: http://bit.ly/1tIoZqt The goal of Facebook contests is to increase the engagement and reach of your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.

1. 6 SIMPLE FACEBOOK
CONTESTS
YOU CAN SET UP
IN 5 MINUTES

2. A FACEBOOK CONTEST CAN
BE SIMPLE

3. FORGET THE THIRD PARTY
APPLICATIONS–

4. JUST RUN A SIMPLE
CONTEST THROUGH A
STATUS UPDATE

5. ON YOUR FACEBOOK
TIMELINE.

6. The goal is to increase the
ENGAGEMENT
AND REACH

7. ON YOUR FACEBOOK
BUSINESS PAGE.

8. When people LIKE, Share and
Comment on your Facebook
updates, you’ll get exposue to
their Facebook network and
increase the likelihood of showing
up in their timeline in the future.

9. YOU CAN ALSO USE
A FACEBOOK CONTEST
TO GROW YOUR EMAIL
LIST.

10. FACEBOOK DOES HAVE
TERMS OF SERVICE
AROUND CONTESTS.
REVIEW HERE.

11. YOU CAN HAVE ANY OF
THE FOLLOWING 6
CONTESTS RUNNING
IN MINUTES.

12. 1. LIKE TO WIN

13. It doesn’t get simpler than this.
Find an Incentive to give away
and ask people to LIKE your page
to enter.

14. The goal here is simply to
increase the number of
people that LIKE your
page so you can continue
to engage with them. If
possible use an image of
the prize in the post.

15. 2. COMMENT TO WIN

16. This is super easy. Ask your Fans
to comment on your post. The
comment is their entry into the
contest.

17. HERE’S A CLASSIC:
My favorite travel destination is ____ because
____. Post your favorite vacation spot to
enter to win [PRIZE]! We’ll pick a winner
from the comments at 5 pm on Wednesday!

18. Here’s how Sierra Tierra
Marketing used a simple
Comment to Win
contest:

19. 3. SOLVE TO WIN

20. Contest entries will still be
registered through comments like
“Comment to Win” but, in this
case, you’re asking them to solve
a puzzle or answer a trivia
question.

21. CLASSIC EXAMPLE 1:
“Guess how many jelly beans are in this jar.
The closest guess will win [PRIZE]. Winner
will be announced at 6 pm on Easter Sunday
on our Facebook Page.”

22. CLASSIC EXAMPLE 2:
“The first person to correctly rearrange these letters and answer
the question will win a chance to win [PRIZE]. Watch for a new
question every day in December. Here is today’s question: Who
runs the best blog on the internet?
L T I D I A G R T A K M E E R”

23. The LoansbyChris Facebook page
posted a series of trivia questions
over several days that ultimately
culminated in a single winner.
Notice that the trivia questions are
relevant to his mortgage lending
business:

24. 4. UPLOAD PICTURES TO WIN

25. When your Fans are uploading
images you can get a frenzy of
activity going on your Facebook
page. Fans will be uploading their
own content on your page and
other fans will share, Like, and
comment on those images.

26. EXAMPLE:
Did you attend our National Paper Towel Association (NPTA)
conference in Hoboken this weekend? Share a photo that
you took of your weekend activities in the comments – if your
photo gets the most ‘Likes’ you will win [PRIZE]. Contest
winner will be announced Monday at 11 am ET.

27. Monster Energy drinks ran this
contest to win a $2,500 prize!

28. 5. CAPTION TO WIN

29. Warning: if you have the wrong
image, this contest will fall flat so
be careful with your image choice.
But-- if you have a good image
that is relevant to your Fans
interests, this contest will generate
a lot of comments, Likes, and
shares.

30. Tauck, a travel tour agency, ran
This contest on their page for a
Canon digital camera.

31. 6. JOIN THE EMAIL LIST TO WIN

32. AT DIGITAL MARKETER,
WE LIKE TO GROW OUR
EMAIL LIST.

33. Yes, it’s great to increase
engagement on Facebook, but we
know that in order to make
money, we need to move people
into our email program.

34. Ryan Deiss goes in to great detail
about how we built our email list
with this contest in the video linked
below:

35. This is a simple Facebook contest
that will get Facebook
engagement AND grow your
email list…

36. On Free Digital Reads, one of
our properties in the Kindle
book niche, we ran this simple
contest on our Facebook
timeline. We picked up 250+
email subscribers running a
contest for a $25 Amazon gift
card. That’s 10 cents per
subscriber. That’ll do.

37. WE ALSO ASKED THAT
PEOPLE LIKE THE POST
(568 PEOPLE DID)
WHICH INCREASED
ENGAGEMENT
ON OUR PAGE.

38. Get the entire story on this list
building tactic from Ryan Deiss in
the video linked below!

39. If you want to run more complex
Facebook contests, here are some
third party applications we
recommend:
Raffle Copter
Contest Domination