Original Blog Post: http://bit.ly/1lKdA8U | Don't underestimate the importance of the most misunderstood, misused and mistreated pages on your website… the “Thank You” Page.

1. HOW TO OPTIMIZE THE
MOST IMPORTANT PAGES
IN YOUR MARKETING
FUNNEL

2. YOU’RE LEAVING MONEY
ON THE TABLE.

3. THAT’S THE BAD NEWS.

4. THE GOOD NEWS: IT’S
EASY TO FIX THIS
PROBLEM.

5. You just need to understand the
importance of the most
misunderstood, misused, and
mistreated pages on your website…

6. THE “THANK YOU”
PAGE.

7. “Thank You” pages, sometimes
called Confirmation Pages are
where the site visitors land AFTER
they convert.

8. HERE’S A BAD
“THANK YOU”
PAGE…

10. … L

11. I’LL EXPLAIN WHY
THIS IS BAD IN A
MINUTE…

12. BUT FIRST LET’S TALK
ABOUT THE GOALS OF
THE “THANK YOU”
PAGE.

13. 3 Goals of the Perfect “Thank you Page”
• To confirm the transaction
• To measure conversions
• To make another offer
This last goal is where most marketers fail. They don’t
make the next offer in the funnel on their “Thank
you” pages.
Russ Henneberry
Editorial Director,
DigitalMarketer

14. This is a tragedy. In most cases,
your prospect is never going to be
more receptive to your next offer
than the second after they’ve taken
the prior offer.

15. A GENERAL RULE OF
THUMB…

16. FOR EVERY 10 PEOPLE THAT TAKE AN OFFER…
…THERE ARE 2 PEOPLE THAT WANT
MORE.

17. THERE IS SOME
PERCENTAGE OF YOUR
CONVERSIONS THAT
WANT MORE FROM
YOU.

18. HOW THE PROS USE “THANK YOU PAGES”

19. Ryan Deiss revealed the core
process we use for every
business we start, acquire or
consult at Digital Marketer on
this blog here.

20. This process is called Customer
Value Optimization. Whenever it
makes sense, professional
marketers use “Thank you” pages
to make their next offer in the
CVO funnel.

21. Here’s where “Thank
You” pages are used
throughout the CVO
process to make the
next offer…

22. Let’s take a look at this in
action. Here’s what Amazon’s
“Thank You” or Confirmation
Page looks like.

23. WHAT’S GOOD ABOUT THIS?
1) Confirms Order
2) Makes a cross-sell (Profit Maximizer) offer

24. During the 2008 election,
Barack Obama made
masterful use of digital
marketing. When you
registered for updates on the
website, this was the “Thank
You” page.

25. WHAT’S GOOD ABOUT THIS?
1) Confirms Update
2) Asks for donations to the campaign
3) Asks you to register to vote

26. I’ll say it again... In most cases, your
prospect is never going to be more
receptive to your next offer than the
second after they’ve taken the prior
offer.

27. HERE’S THE
PERFECT EXAMPLE

28. In the funnel below, we use email, Facebook ads, blog posts and
other traffic to a landing page that offers a Free Case Study (Lead
Magnet) about marketing on Facebook. Here’s the landing page…

29. The first strategy is revealed on the
previous slide and an offer for a second
free marketing strategy is made in
exchange for an email address. When
the site visitor puts their email address
into the box, they land on a “Thank
You” page that reveals the second
strategy.

30. The page looks like this…

31. The second Facebook marketing
strategy is revealed on the previous
slide and an offer is made to get many
more Facebook marketing tactics like
this one in a paid training.

32. Clicking on the green
button directs the visitor
to a “Thank You” page
that contains a Video
Sales Letter that describes
a training called Facebook
Ad Power (Core Offer).

33. That page has a 15 minute VSL from Ryan Deiss. A portion of
which looks like this:

34. If the visitor buys the Facebook Ad
Power training, they are taken to a
“Thank You” page that makes an
upsell (Profit Maximizer) offer for our
flagship event, Traffic Conversion
Summit.

35. The page looks like this.

36. It’s only after going through
the entire funnel that the
visitor lands on the final
“Thank You” page. That page
looks like this:

37. MOST OF THE SALES MESSAGES
WE ARE USING ON THESE
“THANK YOU” PAGES ARE VIDEO
SALES LETTERS (VSL’S).

38. YOU CAN LEARN MORE ABOUT
HOW WE CREATE VSL’S HERE

39. EACH STEP IN THE (“THANK YOU” PAGE) FUNNEL:
1) Confirms the prior transaction
2) Measures conversions in our analytics program
3) Makes the next offer in the funnel

40. ARE YOU SEEING THE POWER
OF THE “THANK YOU” PAGE?

41. PS Want the Chance To Finally Own Ryan Deiss’
Most Treasured Collection of Business Growth
Checklists, Reports, “Cheat Sheets” and
Standard Operating Procedures? Click below!