Social Media Metrics: What You Should Be Tracking
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Social Media Metrics: What You Should Be Tracking
- 1. Social Media Metrics: What You Should Be Tracking Erica McGillivray Senior Community Manager at Moz @emcgillivray #sherpamoz
- 2. I <3 Community building Social media geekery Pushing boundaries Comic book trivia Reading urban fantasy
- 4. Your Wants Love your work Excel at it Please your boss/clients/yourself Grow your social media followers
- 7. Even Celebrities Inflate Followers
- 9. Business Follower Averages 14,709 followers 13,157 likes 229 followers 208 followers @emcgillivray #sherpamoz
- 12. Attention Spans Twitter: 18 minutes Facebook: 2-3 hours G+: 3 hours Instagram: 3-4 hours @emcgillivray #sherpamoz
- 17. Tough Talk Why is my brand on social media?
- 19. Say No to Reporting Vanity Metrics
- 20. But secretly track them for the math! @emcgillivray #sherpamoz
- 23. Math = Counting & Division # of actions by followers / # of posts = Rate
- 24. Find a Baseline Select a time period that makes sense.
- 25. Conversation Rate Who’s chatty? How often? What topics are interesting to my followers?
- 26. Conversation Goals Simple spreadsheet @emcgillivray #sherpamoz
- 27. Are you keeping up?
- 30. Audience Reach
- 31. G+ Ripples
- 32. Share top content again Rival IQ @emcgillivray #sherpamoz
- 33. Applause Rate Who’s lurking, but liking? Who encourages you? Who gives you high fives?
- 36. What? As you grow your followers & regular postings, you want to keep pace with connecting to your community.
- 38. Math = Followers, Counting & Division # of actions / # of posts / Followers per 1,000 = Relative Engagement Rate # of actions / Followers per 1,000 = Content Rate
- 39. Relative Engagement Goals @emcgillivray #sherpamoz
- 41. Sales? Try Traffic Google Analytics @emcgillivray #sherpamoz
- 42. Company news Email sign up form Sales leads Product feedbackBranding Onsite community registration
- 43. Report This! Anything Important to Your Business @emcgillivray #sherpamoz
- 44. Customer Happiness In Q2 2014, Moz sent 154 happy packages to our community.
- 45. Team Growth Moz’s community team went from one primary person to 5 full-time & 4 part- time people since 2010. 2010 2011 2012 2013 2014
- 47. Special Events (Stakeholders) @emcgillivray #sherpamoz
- 48. Special Events (all staff) @emcgillivray #sherpamoz
- 50. Reports Tell a Story Shows engagement, traffic, and customer love over time.
- 51. SampleReport
- 55. Who’s Listening Weekly check-ins with your team Monthly reports to your team & company Share quarterly with the world
- 56. I want 1,000 conversations with 100 people, not 1 million followers & 100 conversations @emcgillivray #sherpamoz
- 57. Contact Me Erica McGillivray Senior Community Manager at Moz @emcgillivray erica@moz.com http://moz.com/ #sherpamoz
- 58. Resources • Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW by Jen Lopez http://moz.com/blog/social-engagement-metrics-that-matter • Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value by Avinash Kaushik http://www.kaushik.net/avinash/best-social-media-metrics-conversation- amplification-applause-economic-value/ • Beginner’s Guide to Social Media http://moz.com/beginners-guide-to-social-media • G+ Ripples Bookmarklet by AJ Kohn http://www.blindfiveyearold.com/ripples-bookmarklet • July Moz Community Chronicle https://magic.piktochart.com/output/2472261-community-chronicle-july-14# • True Social Metrics http://www.truesocialmetrics.com/ • SproutSocial https://sproutsocial.com/ • Buffer https://bufferapp.com/ • Rival IQ https://www.rivaliq.com/ • Piktochart http://piktochart.com • Fake Follower Check http://www.socialbakers.com/twitter/fakefollowercheck/