Tổng quan về các chỉ số của Tiktok tại thị trường Việt Nam năm 2020 như người dùng, xu hướng, thói quen. Để được tư vấn thêm thông tin chi tiết, bạn có thể liên hệ tại website www.thinkdigital.com.vn hoặc www.digitaltrend.asia/medialab

1. TikTok
Vietnam Platform Snapshot
W1 – W11, 2020
Global Business Marketing
TikTok Confidential and Proprietary

2. Platform Insights
TikTok Confidential and Proprietary

3. Most Downloaded
App during Feb
2020
Source: Store Intelligence Data Digest, Sensor Tower, Feb. 2020
According to Sensor Tower,
TikTok was installed 113
million times globally in
February 2020, showing a
96% year-on-year increase
and marking a new
monthly download record.
TikTok Confidential and Proprietary

4. Robust Growth of
User Scale in 2020
During the first 11 weeks of 2020
TikTok has seen significant
increase in Vietnam daily active
users.
TikTok Confidential and Proprietary
Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.

5. Increasing Vietnam
Time Spent
TikTok users are spending an
increasing amount of time on the
platform. On average, users
spent 50 mins/day during W11,
2020 (all users).
TikTok Confidential and Proprietary
Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.

6. Opened 7 Times
Per Day
TikTok Confidential and Proprietary
Vietnam average session count
of 7 times per day (all users).
Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.

7. User & Content Insights
TikTok Confidential and Proprietary

8. Exploding
Content
Consumption
TikTok Confidential and Proprietary
Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.

9. More People
Empowered to
Be Creators
TikTok Confidential and Proprietary
Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.

10. TikTok Confidential and Proprietary
Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
Higher Willingness
to Engage
Average engagement rate
(among all users) has reached
to 8% in W11 2020.
Engagement rate = (like+comment+share)/video view.

11. Top
Content
Categories
Rising Content
TikTok Confidential and Proprietary
Source: TikTok internal data based on video numbers of diversified category posted by creators, Mar 8 - Mar 14, 2020.
1.
Entertainment
2.
Lifestyle
3.
Sports & Outdoors
4.
Performance
5.
Travel & Leisure
6.
Learning
7.
Beauty & Style
8.
Creativity
Category Ranking (W11 2020)

12. Home Garden
🔺10.87%
Ave. WoW Growth
Technology Science
🔺5.82%
Ave. WoW Growth
Outfit
🔺5.52%
Ave. WoW Growth
Makeup
🔺3.41%
Ave. WoW Growth
Handbags Jewelry Sunglasses
🔺4.22%
Ave. WoW Growth
Source: TikTok internal data based on video numbers of diversified category posted by creators, Jan.1 - Mar 14.2020
Rising Content
Categories
Rising Content
TikTok Confidential and Proprietary

13. #hattocbienhinh
79.7M Video Views
#wannaseeyou
33.4M Video Views
#camgiacay
93.3M Video Views
#valentinecuatoi
207.1M Video Views
#mymeme
58.4M Video Views
Top Trending
Hashtags
Rising Content
Source: TikTok internal data based on video creation, Jan.1 - Mar 14.2020
TikTok Confidential and Proprietary

14. Thank You
TikTok Confidential and Proprietary