Digital Marketing Audit is the key to measure performance your digital campaigns & to reduce unwanted investment in among your digital channels for better ROI. Check out our strategic digital marketing audit process for better
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Digital Marketing Audit: Process & Strategic Consulting Services
1. Digital Marketing Strategic Audit Consulting Services
Understand user
requirements and business
and objectives to conduct
audit
Evaluation of Data &
Collect data and conduct
quality assurance. Map the
data to objectives
identified and prepare data
gap analysis
Implementations of Technology
Build data models to
conduct data mining and
insights generation
Prepare implementation
plan for the
recommendations and
Output model is the insight.
Map the same objective &
prepare recommendations
Digital Marketing Strategic Audit Consulting Services
Assessment
Evaluation of Data & Planning
Evolution Criteria
Implementations of Technology
Advance Tech source
Analysis
Assessment & analysis
Adaptation
Summarize to adopt
Data insights
Business requirements &
goals.
Digital Channel analysis &
analytics.
Marketing & sales results.
Campaign results & ROI’s.
Competitor benchmarks
Planning of the audit
Business case
development.
User feedback, reviews.
Governance & data
security.
Industry benchmarks
DM best practices.
Competitor positioning
Evolution Criteria
Data setup using big data
methods
Goals, filters & custom
dash boards.
Solution evaluation using
Digitant Audit process
Advance Tech source
Assessment of digital
channels.
Analysis across pre-defined
areas i.e channel,
customer, conversion and
creative's
Findings documentation
Assessment & analysis
Review of the findings.
Implementation roadmap
Training
Summarize to adopt
Data insights