In an increasingly digitized world, where power is shifting to the consumer, brands are challenged to find new ways to connect with their audiences and put their products and services in a context that is relevant and useful to them.
In this presentation we explore how brands are successfully facing this challenge by leveraging creativity, technology and insights to create a unique and relevant experience for the connected consumer of 2015.
NB! Some videos and cases from the original presentation 24 February 2015 are not included.
Covered in this session:
How to be present and adapt when people are more connected than ever.
Why using social as a brand experience and rethinking your digital approach is crucial for companies.
Why brands work smarter and become more relevant through insights, technology and content.
How social media is transforming the future and how you should prepare as a business.
3. 3
We are a transformation agency.
We fuse creativity, technology and data to
create powerful new connections between
people and brands.
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4. 4
USA &
Latin America
3500
UK &
MEA
1000
Nordics
250
Europe
West
550
We work in a unified way, 7,000 people across 26 countries
Germany
450
China &
APAC
1100
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6. Agenda for the day
• How has marketing changed?
• How are great brands working to connect with consumers?
• How can insights inform your creativity?
• Do YOU want to try a great brand experience?
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53. What do people search for?
Who is talking and influencing?
How are competitors performing?
How is the content performing?
How is the website performing?
What are the trends?
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What are people talking about?
57. “IF YOU UNDERSTAND
THE CONNECTED HUMAN
ACROSS EVERY TOUCH POINT,
IT DOESN'T MATTER WHAT THE
FUTURE BRINGS; YOU WILL BE
READY FOR IT.”
Avinash Kaushik,
- Google digital marketing evangelist
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58. Key take aways…
• The marketing landscape is complex, but full of opportunities
• Start with people and focus your efforts
• Brands need consistent storytelling
• Look for opportunities to include peers and colleagues
• Insights mean better informed creative solutions
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For 100+ years, if someone said I need a campaign, everyone knew what they were talking about.
Today, that is more complex.
Adobe research shows that just 9% of marketers agreed with the statement “I know our digital marketing is working”.