Reaching leadership through data

1. DATA
&
PERSONNALISATION
DATA
THAT COUNTS

2. Data matching &
anonymisation, demogs
Attitude
& Online
behaviours
Geolocation
1ST
PARTY DATA
On-line social
monitoring
On-line
conversation
monitoringOur data
partnerships give us
unprecedented
insight into what
people do and value
most.

3. D ATA
Data driven insights
Recognize individuals &
individual behavior
1st party
2nd party
3rd party
Measurements,
analytics,
optimization

4. D ATA
Data driven insights
Recognize individuals &
individual behavior
1st party
2nd party
3rd party
Measurements, analytics,
optimization

5. T E C H
Personalization across
marketing channels
Targeting rules
Individual response
at scale

6. Connected experiences with
innovative content.
C O N T E N T &
D I S T R I B U T I O N
Campaign content
Social content
Real time content
CRM content
Editorial content
Content Marketing
…
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7. Optimize Transform
ANALYTICS
Follower
Competitor
Leader
Getting the basics right by
leveraging the key data
Improve the overall
efficiency of the digital
eco-system and join the
leaders
Change the game by
inventing new digital
experience & services – fed
by an innovative use of data
INSIGHTS

8. AUDIENCE
PROFILING
SOCIAL /
DIGITAL
AUDITS
IMPLEMEN-
TATION
INSIGHTS TESTING
PERFORMANCE
ANALYSES
ANALYSE ARCHITECT ACTIVATE
Enriching customer
profile through
online / social data
Assessing digital &
social presence
Implementing
webanalytics &
social solutions in
systems
Feeding UX / media
proposals through
data
Validating routes
and improving
though A/B tests
Delivering
dashboards and
providing analyses
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