Social That Counts
•
3 likes•259 views
Having social at the heart of everything results in work that’s far more shareable !
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (19)
Similar to Social That Counts
Similar to Social That Counts (20)
More from DigitasLBi Paris
More from DigitasLBi Paris (20)
Recently uploaded
Recently uploaded (20)
Social That Counts
- 2. 2.34 billion individuals worldwide accessed social networks frequently* The top 5 of the most downloaded apps of 2016 is trusted by social apps* 1 in 5 minutes (19 percent) of all digital media time is spent on social sites or in social media apps across the desktop and PC. PEOPLE ARE SOCIAL MOBILE IS SOCIAL CONTENT IS SOCIAL 95% of internet users consume content on social media* v DIGITAL IS SOCIAL
- 7. SOCIAL CONTENT MEDIADATA Since sharing is caring, the social expertise is embedded within every department. Having social at the heart of everything results in work that’s far more shareable !
- 8. LONG TERM VISION PERFORMANCE TRACKING DATA DRIVEN CREATIVITY We believe in long term relationships between brands and prospects instead of « one shots » We build meaningful interactions between brands and customers… But we also manage and measure social campaigns ROI ! We thirst for custom- made campaigns adapted to specific audiences more than « one content fits all »
- 9. AWARENESS CONSIDERATION INFORMATION CONVERSION LOYALTY RECOMMANDATION Social across all the purchase funnel
- 10. AWARENESS Social campaigns (events, stunts…) CONSIDERATION Social content plans INFORMATION Always- on social content production CONVERSION Social selling campaigns LOYALTY Client engagement Community management SAV RECOMMANDATION Influencers program Ambassador program Employee advocacy Social across all the purchase funnel
- 11. ANALYSE ARCHITECT ACTIVATE WHAT WHO IDENTIFY THE PROBLEM INSIGHT CREATION SET THE PATH IDEATION PROTOTYPING & STORYTELLING AMPLIFICATION MEASUREMENT & EFFECTIVENESS What have we been asked to do ? What can we do ? What should we do ? Findings things out, filtering them, reframing them to inspire Giving inspir ation, clarity & confidence to the team about what needs to be done A way of working to break down the silos between the digital experts Helping creative & other disciplines come up with better ideas, faster Defining the idea, proving, communicating & selling it Crafting the experience journey and delivery detail that brings the idea to life Proving if, how and why the work created real value for the business and customers DATA STRATEGIST SOCIAL MEDIA STRATEGIST DATA STRATEGIST SOCIAL MEDIA STRATEGIST CREATIVE STRATEGIST MEDIA EXPERTS SOCIAL MEDIA STRATEGIST DATA STRATEGIST
Editor's Notes
- https://www.emarketer.com/Article/Nearly-One-Third-of-World-Will-Use-Social-Networks-Regularly-This-Year/1014157#sthash.2Mi0BUD8.dpuf http://mashable.com/2016/12/06/most-downloaded-apps-2016/
- https://www.emarketer.com/Article/Nearly-One-Third-of-World-Will-Use-Social-Networks-Regularly-This-Year/1014157#sthash.2Mi0BUD8.dpuf http://mashable.com/2016/12/06/most-downloaded-apps-2016/
- https://www.emarketer.com/Article/Nearly-One-Third-of-World-Will-Use-Social-Networks-Regularly-This-Year/1014157#sthash.2Mi0BUD8.dpuf http://mashable.com/2016/12/06/most-downloaded-apps-2016/
- https://www.emarketer.com/Article/Nearly-One-Third-of-World-Will-Use-Social-Networks-Regularly-This-Year/1014157#sthash.2Mi0BUD8.dpuf http://mashable.com/2016/12/06/most-downloaded-apps-2016/
- https://www.emarketer.com/Article/Nearly-One-Third-of-World-Will-Use-Social-Networks-Regularly-This-Year/1014157#sthash.2Mi0BUD8.dpuf http://mashable.com/2016/12/06/most-downloaded-apps-2016/