Having a well-known and reputable brand is vital to a company’s overall success. Today, larger businesses are shelling out millions of dollars to support brand building, while SMBs struggle to find cost-effective marketing solutions. Unified Communications (UC) is an often overlooked affordable tool that helps SMBs to not only build their brand, but to compete with the “big guys.”

1. UC:
The secret
tool for
building and
maintaining
your brand

2. Having a well-known and reputable brand is vital to
a company’s overall success. Today, larger businesses
are shelling out millions of dollars to support brand
building, while SMBs struggle to find cost-effective
marketing solutions. Unified Communications (UC) is an
often overlooked affordable tool that helps SMBs to not
only build their brand, but to compete with the “big guys.”
According to Advertising Age, among the top 50
companies with the largest advertising budgets, 36 of
those companies spent more than $1 billion on branding
last year. On average, companies spent 10.4% of their
revenue in 2012 on marketing activities to support their
brands, according to research by Gartner.
UC:The Secret Tool for Building and Maintaining
Your Brand

3. Whatever the size of the budget,
companies are using both traditional
advertising methods and digital tools
to ensure that their brand is bringing in
business. These tools include print
and TV ads, email, social media, lead
generation programs, content writing,
and website design. The end goal
for the company is for people to know
how great their product or service is and
how it can solve someone’s problem.
Since most SMBs don’t have $1 billion
to spend on advertising, they have to be
smart with how they use their budget.
This is where a UC system comes into
the picture because it is a proven,
affordable tool to help build and
maintain a company’s valuable brand.

4. Make a Great First Impression
The old cliché, “You only get one chance to
make a first impression,” is absolutely true.
A company’s phone system is often where
that initial impression takes place. With today’s
UC systems, SMBs have the tools available
to give them the same customer experience
as Apple®
, Google®
, or Coke®
. IVRs, professional
voice prompts, complex call routing, voice
recognition, and third-party software integration
are just a few of the tools that SMBs can take
advantage of without a steep price tag.
Building the Brand
UC systems allow a way for
small or midsized businesses
to look and act like multi-
billion dollar corporations.
On top of being able to utilize
game changing features like
video conferencing, instant
messaging, mobility, and
collaboration, here are other
ways that UC that can help a
company’s branding efforts:

5. Successful brands have a story to tell. There is
something about their company that sets them
apart from everyone else that draws customers.
UC systems allow for companies to automate
specific and targeted messages to its customers.
Improve Marketing Campaigns
Companies can create marketing campaigns
and set up their phone system to easily control the
flow of customers to the correct place and ensure
that they hear the most appropriate, or targeted,
messaging. Data can also be quickly and easily
retrieved to determine if campaigns are successful
or if they are costing too much, given the results.
Building the Brand

6. Maintain Brand Presence in Today’s
Remote Worker Environment
The work environment has changed significantly
in recent years. Today’s technology is allowing
employees to work as efficiently outside the
office as inside. For a company that wants to
embrace the idea of remote workers, they must
ensure that their brand is protected.
One of the great features of some UC systems
is access to integrated mobile applications.
These applications give users many advanced
PBX features from their mobile phone or tablet.
One brand-protecting feature this gives is
allowing a company’s information to show up on
the customer’s caller ID instead of the remote
worker’s personal information. This ensures that
the company’s brand is always at the forefront
regardless of the employee’s location or device
when making or answering a customer call.
Protecting
the
Brand

7. Ensure Quality Customer Interactions
Throughout the Relationship
When it comes to your brand, it’s not only
the first impression that counts, but every
interaction with every customer, every time.
UC provides tools to help businesses
achieve high levels of ongoing customer
service. With features such as instant
messaging and third-party software
integration, information is available at the
employee’s fingertips so that they can
help customers quickly and efficiently.
Call monitoring, whispering, and other training
tools allow managers to ensure their customers
are receiving high quality service. Managers
can also run detailed reports to can gain a
deeper insight into the full customer experience
and determine that employees are doing all
that they can to best serve the customers.
Protecting
the
Brand

8. UC has revolutionized the communications
industry by allowing greater visibility into a
business and helping to increase efficiency, while
at the same time giving employees freedom and
flexibility in their workday. On top of all these
benefits, UC is a tool that businesses of all sizes
can use to enhance and protect their brand,
without having to tap into a billion-dollar budget.

9. Do more than just talk!
Count on Digium’s Switchvox UC to help you easily transition from a
basic phone system to a feature-rich Unified Communications solution.
“SMBs are always on the
lookout for ways to simplify
their infrastructure without
compromising on all the
benefits that technology
provides. This is especially
true when it comes to
business phone systems.
Digium’s Switchvox Cloud lets
users take advantage of all
the Unified Communications
features found in its premises
product, now in the cloud and
with a simple migration path
and low per user pricing.”
Richard Costello
Senior Research Analyst,
Enterprise Communications
Infrastructure, IDCSwitchvox is the award-winning business phone
system specifically developed for small- and
mid-sized businesses, available on-site or in the cloud!
Switchvox makes it easy to integrate all of your office
communications and immediately start saving time and
money. Recognized as the “Best Value in UC for SMBs,”
Switchvox offers a single powerful set of UC features
at a price your business can afford. All-inclusive pricing
means there are no costly add-ons or unexpected
expenses for business-critical features—including
mobility! You get all the features of Switchvox with
one low price!
Looking for a cloud-based solution? Switchvox Cloud
is a scalable, hosted PBX solution with the same features
as the on-site Switchvox UC system.
It’s competitively priced for companies
with 5-30 employees that need access
to UC features, but do not want to manage an on-site
phone system. Special pricing options are available for
larger companies that want the flexibility and convenience
of a hosted VoIP phone system. Switchvox Cloud can also
be peered together with one or more hardware appliances
to create a hybrid solution, customized to meet your needs.
Digium’s Switchvox solution delivers UC features
everywhere you need it: on-site, in the cloud, and
with mobile. Test drive Switchvox UC, and get a free
30-day trial of Switchvox Cloud.
Get started at www.digium.com/switchvox

10. Digium
®
. We’re changing the way businesses communicate.
Want more information
on Switchvox?
Take a virtual tour of
this powerful Unified
Communications platform:
www.digium.com/switchvox
Contact us—
we’re here to help.
Talk with a Switchvox specialist:
1 877 344 4861
1 256 428 6271
sales@digium.com
Founded in 1999, Digium is the creator
and primary developer of Asterisk,
the industry’s first open source
telephony platform. More than one
million customers in 125 countries have
deployed Asterisk-based systems.
Digium is committed to ending the
days of expensive, proprietary telecom.
The Switchvox family of Unified
Communications solutions is built on
Asterisk and is designed to provide
enterprise class features at affordable
prices for small and medium businesses.
The award-winning line of Switchvox
IP PBX phone systems provides more
than a phone system— it delivers a
Unified Communications platform
that integrates multiple features that
increase productivity and lower
monthly communication costs. It’s the
affordable solution with a proven
return on investment for businesses
with 10 to 600 users.
Learn more at digium.com/switchvox
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Digium, Asterisk and Switchvox are trademarks of Digium, Inc.
All other trademarks are property of their respective owners.