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A REPORT ON INDUSTRIAL VISIT TO




             HONDA SIEL CARS INDIA LTD.
          GREATER NOIDA, UTTAR PRADESH
                               ON

                   22TH FEBRUARY 2012
                          UNDER THE AEGIS OF




Submitted To :      Mentor :           Submitted By :

Mr. Sadiq Rahman    Mr. Sadiq Rahman   RASHMI KUMARI
                                       PGDFS - 2011-13

                                       Roll No. : FT-(FS)-11-341
ACKNOWLEDGEMENT


        I have gained a lot of knowledge during industrial visit at Honda Siel Cars India Ltd. I
would like to express my gratitude to all those who gave me the possibility to complete this
project. I want to thank IILM-GSM for giving me the great opportunity to commence this
industrial visit .

       I am grateful to Mr. Sadiq Rahman & Mr. Sadi Ali (Working as a counselor in Honda
Siel Cars India Ltd., Greater Noida). Under guidance , I have completed this Industrial Visit . I
have no words to acknowledge the valuable time & support that I have received for them.
COMPANY PROFILE

Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture
between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company,
with a commitment to providing Honda’s latest passenger car models and technologies, to the
Indian customers. The total investment made by the company in India till date is Rs 1620 crores
in    Greater    Noida       plant   and    Rs     784   crores     in      Tapukara     plant.

HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The
green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity
of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara,
Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of
60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this
facility            was            inaugurated            in           September            2008.

Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as
Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered
as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun
and        agile       driving,       fuel-efficiency,      spaciousness        &         safety.

                                               The company’s product range includes Honda
                                               Brio, Honda Jazz, Honda City, Honda Civic and
                                               Honda Accord which are produced at the Greater
                                               Noida facility with an indigenization level of
                                               80%, 77%, 76%, 74% and 28% respectively. The
                                               CR-V is imported from Japan as Completely Built
                                               Units. Honda’s models are strongly associated
                                               with advanced design and technology, apart from
                                               its established qualities of durability, reliability
and fuel-efficiency.

Environment and Safety

The Honda Group is globally recognized for its concern towards environment, safety and
conservation of the society in which it operates. HSCI follows the same in India for achieving
high standards in environmental safety in the various processes of car manufacturing.

Honda Assure

Reinforcing its position as a customer centric company, and to enhance ownership experience for
Honda car customers, Honda Siel Cars India (HSCI) launched the 'Honda Assure', Honda’s
Insurance                                                                            initiative.
Under the Honda Assure program all Honda customers get the benefit of a more transparent,
hassle-free transaction and a quick turnaround time on their insurance claims. The entire
transaction is routed through an on-line central server which enables HSCI to monitor the overall
operations more effectively. Some of the direct benefits to the customers include Cashless
Insurance across India, instant policy issuance, and improved turnaround time.

Auto Terrace

Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the
interception of HSCI in India. Present in all major Honda dealers across the country, Auto
Terrace presents itself as the one-stop solution for catering to the needs of customers wanting to
exchange their existing cars for a New Honda car.

Exclusive Honda Care Program

Honda Care Program is designed to bring an extra measure of security & comfort to being a
Honda Owner. It includes additional warranty* of 2 years or 40,000 kms after the new vehicle
warranty expires and 24 hrs Roadside Assistance support* for 4 years from the standard warranty
start                                                                                     date.


Sales Network

Honda Siel Cars India has a strong sales and distribution network spread across the country. The
network includes 135 authorised dealership facilities in 83 cities. HSCI dealerships are based on
the “3S Facility” (Sales, Service, Spares) format, offering complete range of services to its
customers.

OFFICES
With strength of over 800 dealers and 15 Area Offices spread across the country, HSPP has been
bringing joy and satisfaction to more than 1.5 million users and this makes HSPP the undisputed
leader in the field of portable generators. It is a part of one of the world¡¯s largest power
products company manufacturing a complete range of ¡°4-stroke range of Portable generators,
Water Pumps, Engines & Lawnmowers¡±, to suit your requirements. This gives you the choice
to        demand         more         from        the        world        leader      "Honda".

TECHNOLOGY
HSPP benefits from the rich experience of Honda Motors, Japan, the second largest engine
manufacturer in the world, because of their strong emphasis on R&D and in-house technical
innovation. India¡¯s first LPG based Generator¡± along with the Super Silent Key Start
Generator portable kerosene generators are some of the products which exemplify Honda¡¯s
pursuit of technological excellence. The product range of Generators conforms to the most
stringent phase II Noise & Emission norms as laid down by the Central Pollution Control Board
(CPCB),                       Government                       of                       India.

CERTIFICATION
It was in recognition of this that HSPP became the first power products manufacturing company
in India to have been awarded the ISO 9001:2000 Certifications for its Quality Assurance
Systems & ISO 14001 for its Environment Management Systems.

While maintaining its leadership position in the domestic generator market, HSPP, is making
active efforts in developing new applications for its General-Purpose Engines (GPE). The
business of GPE and Water Pumpsets is expected to contribute significantly to the company¡¯s
future growth plans. Besides, it also offers the customers in India a wide range of end-use
appliances such as Electric and Engine Lawnmowers.

.

Continuing    to   Increase    Society¡¯s    Trust   in    and   Understanding      towards    Honda

In addition to continuing to provide products incorporating Honda¡¯s advanced safety and environmental
technologies, Honda will continue striving to earn even more trust and understanding from society by,
among other things, undertaking activities for corporate governance, compliance, and risk management
and                            contributing                         to                         society.

Through these Company-wide activities, we will strive to materialize Honda¡¯s visions of ¡°value
creation,¡± ¡°globalization,¡± and ¡°commitment to the future,¡± with the aim of sharing the joy with
Honda¡¯s customers, thus coming a company that society wants to exist.




HONDA GREATER NOIDA PLANT
MODELS
HSCI produces the following vehicles in India for local and export markets:

       Honda City (Launched 1998)
       Honda Accord (Launched 2001)
       Honda Civic (Launched 2006)
       Honda Jazz (Launched 2009)
       Honda Brio (Launched 2011)

It also imports the Honda CR-V for sale in the local market




VISION

Basic Principles

Respect for the individual. The Three Joys (buying, selling and creating)

Company Principle (Mission Statement)

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality,
yet at a reasonable price for worldwide customer satisfaction.

Management Policies

       Proceed always with ambition and youthfulness.
       Respect sound theory, develop fresh ideas, and make the most effective use of time.
       Enjoy work and encourage open communication.
       Strive constantly for a harmonious flow of work.
       Be ever mindful of the value of research and endeavor.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To
meet the particular needs of customers in different regions around the world, we base our sales
networks, research and development centers and manufacturing facilities in each region.
Furthermore, as a socially responsible corporate citizen, we strive to address important
environmental and safety issues.
CHALLENGES BEING FACED BY HONDA PLANT IN INDIA

The Thailand floods in November last year, disrupted Honda’s supply chain to some of its key
manufacturing facilities including its Greater Noida plant in Delhi, as result of which production
volumes of its passenger vehicles, including the refreshing new Brio hatch have experienced a
major setback. However with the situation having now improved, Honda Siel Cars India Ltd.
(HSCI) has now announced that it will resume normal production at its Greater Noida plant with
two shift operations.



Delighted at the recommencement of its normal production cycle at the Noida facility, Honda
Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen said, “We will have
production of 370 cars per day from the 15th of February and from the following week it will be
ramped up to 440 units per day. Honda has been carefully monitoring the part supply process and
has have taken all the necessary recovery actions to normalize production situation with critical
components now being sourced from Japan & China.”

With its production processes now sorted HSCI’s immediate priority will be to clear most of its
current Brio bookings by March 2012 and have these cars delivered to waiting customers. HSCI
will also be launching a comprehensive communication campaign to communicate the Brio
availability and increase activities at dealerships.

 Where model wise production schedules are concerned HSCI has already rolled out more than
1,500 units of the new Honda City in January 2012. Furthermore, the production of its Brio hatch
will resume from mid February 2012, while the production of the Honda Jazz will start towards
the end of February 2012.

We are confident to achieve peak production output in March 2012. We are thankful to our
valued customers for their patience and understanding during these challenging times. Honda has
been carefully monitoring the part supply process and have taken all the necessary recovery
actions to normalize production situation with critical components now being sourced from
Japan & China” , Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar
Sen said. “Our top priority at the moment is to reduce the backlog and closely work with our
dealers to ensure prompt deliveries.



Bibliography :
       http://en.wikipedia.org/wiki/Honda
       http://en.wikipedia.org/wiki/Honda_Siel_Cars_India
Honda report

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Honda report

  • 1. A REPORT ON INDUSTRIAL VISIT TO HONDA SIEL CARS INDIA LTD. GREATER NOIDA, UTTAR PRADESH ON 22TH FEBRUARY 2012 UNDER THE AEGIS OF Submitted To : Mentor : Submitted By : Mr. Sadiq Rahman Mr. Sadiq Rahman RASHMI KUMARI PGDFS - 2011-13 Roll No. : FT-(FS)-11-341
  • 2. ACKNOWLEDGEMENT I have gained a lot of knowledge during industrial visit at Honda Siel Cars India Ltd. I would like to express my gratitude to all those who gave me the possibility to complete this project. I want to thank IILM-GSM for giving me the great opportunity to commence this industrial visit . I am grateful to Mr. Sadiq Rahman & Mr. Sadi Ali (Working as a counselor in Honda Siel Cars India Ltd., Greater Noida). Under guidance , I have completed this Industrial Visit . I have no words to acknowledge the valuable time & support that I have received for them.
  • 3. COMPANY PROFILE Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs 1620 crores in Greater Noida plant and Rs 784 crores in Tapukara plant. HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated in September 2008. Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun and agile driving, fuel-efficiency, spaciousness & safety. The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 80%, 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. Environment and Safety The Honda Group is globally recognized for its concern towards environment, safety and conservation of the society in which it operates. HSCI follows the same in India for achieving high standards in environmental safety in the various processes of car manufacturing. Honda Assure Reinforcing its position as a customer centric company, and to enhance ownership experience for Honda car customers, Honda Siel Cars India (HSCI) launched the 'Honda Assure', Honda’s Insurance initiative. Under the Honda Assure program all Honda customers get the benefit of a more transparent, hassle-free transaction and a quick turnaround time on their insurance claims. The entire
  • 4. transaction is routed through an on-line central server which enables HSCI to monitor the overall operations more effectively. Some of the direct benefits to the customers include Cashless Insurance across India, instant policy issuance, and improved turnaround time. Auto Terrace Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the interception of HSCI in India. Present in all major Honda dealers across the country, Auto Terrace presents itself as the one-stop solution for catering to the needs of customers wanting to exchange their existing cars for a New Honda car. Exclusive Honda Care Program Honda Care Program is designed to bring an extra measure of security & comfort to being a Honda Owner. It includes additional warranty* of 2 years or 40,000 kms after the new vehicle warranty expires and 24 hrs Roadside Assistance support* for 4 years from the standard warranty start date. Sales Network Honda Siel Cars India has a strong sales and distribution network spread across the country. The network includes 135 authorised dealership facilities in 83 cities. HSCI dealerships are based on the “3S Facility” (Sales, Service, Spares) format, offering complete range of services to its customers. OFFICES With strength of over 800 dealers and 15 Area Offices spread across the country, HSPP has been bringing joy and satisfaction to more than 1.5 million users and this makes HSPP the undisputed leader in the field of portable generators. It is a part of one of the world¡¯s largest power products company manufacturing a complete range of ¡°4-stroke range of Portable generators, Water Pumps, Engines & Lawnmowers¡±, to suit your requirements. This gives you the choice to demand more from the world leader "Honda". TECHNOLOGY HSPP benefits from the rich experience of Honda Motors, Japan, the second largest engine manufacturer in the world, because of their strong emphasis on R&D and in-house technical innovation. India¡¯s first LPG based Generator¡± along with the Super Silent Key Start Generator portable kerosene generators are some of the products which exemplify Honda¡¯s pursuit of technological excellence. The product range of Generators conforms to the most stringent phase II Noise & Emission norms as laid down by the Central Pollution Control Board (CPCB), Government of India. CERTIFICATION It was in recognition of this that HSPP became the first power products manufacturing company
  • 5. in India to have been awarded the ISO 9001:2000 Certifications for its Quality Assurance Systems & ISO 14001 for its Environment Management Systems. While maintaining its leadership position in the domestic generator market, HSPP, is making active efforts in developing new applications for its General-Purpose Engines (GPE). The business of GPE and Water Pumpsets is expected to contribute significantly to the company¡¯s future growth plans. Besides, it also offers the customers in India a wide range of end-use appliances such as Electric and Engine Lawnmowers. . Continuing to Increase Society¡¯s Trust in and Understanding towards Honda In addition to continuing to provide products incorporating Honda¡¯s advanced safety and environmental technologies, Honda will continue striving to earn even more trust and understanding from society by, among other things, undertaking activities for corporate governance, compliance, and risk management and contributing to society. Through these Company-wide activities, we will strive to materialize Honda¡¯s visions of ¡°value creation,¡± ¡°globalization,¡± and ¡°commitment to the future,¡± with the aim of sharing the joy with Honda¡¯s customers, thus coming a company that society wants to exist. HONDA GREATER NOIDA PLANT
  • 6. MODELS HSCI produces the following vehicles in India for local and export markets: Honda City (Launched 1998) Honda Accord (Launched 2001) Honda Civic (Launched 2006) Honda Jazz (Launched 2009) Honda Brio (Launched 2011) It also imports the Honda CR-V for sale in the local market VISION Basic Principles Respect for the individual. The Three Joys (buying, selling and creating) Company Principle (Mission Statement) Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Management Policies Proceed always with ambition and youthfulness. Respect sound theory, develop fresh ideas, and make the most effective use of time. Enjoy work and encourage open communication. Strive constantly for a harmonious flow of work. Be ever mindful of the value of research and endeavor. Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues.
  • 7. CHALLENGES BEING FACED BY HONDA PLANT IN INDIA The Thailand floods in November last year, disrupted Honda’s supply chain to some of its key manufacturing facilities including its Greater Noida plant in Delhi, as result of which production volumes of its passenger vehicles, including the refreshing new Brio hatch have experienced a major setback. However with the situation having now improved, Honda Siel Cars India Ltd. (HSCI) has now announced that it will resume normal production at its Greater Noida plant with two shift operations. Delighted at the recommencement of its normal production cycle at the Noida facility, Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen said, “We will have production of 370 cars per day from the 15th of February and from the following week it will be ramped up to 440 units per day. Honda has been carefully monitoring the part supply process and has have taken all the necessary recovery actions to normalize production situation with critical components now being sourced from Japan & China.” With its production processes now sorted HSCI’s immediate priority will be to clear most of its current Brio bookings by March 2012 and have these cars delivered to waiting customers. HSCI will also be launching a comprehensive communication campaign to communicate the Brio availability and increase activities at dealerships. Where model wise production schedules are concerned HSCI has already rolled out more than 1,500 units of the new Honda City in January 2012. Furthermore, the production of its Brio hatch will resume from mid February 2012, while the production of the Honda Jazz will start towards the end of February 2012. We are confident to achieve peak production output in March 2012. We are thankful to our valued customers for their patience and understanding during these challenging times. Honda has been carefully monitoring the part supply process and have taken all the necessary recovery actions to normalize production situation with critical components now being sourced from Japan & China” , Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen said. “Our top priority at the moment is to reduce the backlog and closely work with our dealers to ensure prompt deliveries. Bibliography : http://en.wikipedia.org/wiki/Honda http://en.wikipedia.org/wiki/Honda_Siel_Cars_India