Honda Siel Cars India Ltd. (HSCI) jointly established in 1995 by Honda Motor Co. and Siel Ltd. HSCI operates two manufacturing plants in Greater Noida and Tapukara producing Honda City, Jazz, Civic, Accord, Brio and imports CR-V. The document discusses HSCI's establishment, product range, challenges faced by the Greater Noida plant due to 2011 Thailand floods and steps taken to resume normal production.
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Honda report
1. A REPORT ON INDUSTRIAL VISIT TO
HONDA SIEL CARS INDIA LTD.
GREATER NOIDA, UTTAR PRADESH
ON
22TH FEBRUARY 2012
UNDER THE AEGIS OF
Submitted To : Mentor : Submitted By :
Mr. Sadiq Rahman Mr. Sadiq Rahman RASHMI KUMARI
PGDFS - 2011-13
Roll No. : FT-(FS)-11-341
2. ACKNOWLEDGEMENT
I have gained a lot of knowledge during industrial visit at Honda Siel Cars India Ltd. I
would like to express my gratitude to all those who gave me the possibility to complete this
project. I want to thank IILM-GSM for giving me the great opportunity to commence this
industrial visit .
I am grateful to Mr. Sadiq Rahman & Mr. Sadi Ali (Working as a counselor in Honda
Siel Cars India Ltd., Greater Noida). Under guidance , I have completed this Industrial Visit . I
have no words to acknowledge the valuable time & support that I have received for them.
3. COMPANY PROFILE
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture
between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company,
with a commitment to providing Honda’s latest passenger car models and technologies, to the
Indian customers. The total investment made by the company in India till date is Rs 1620 crores
in Greater Noida plant and Rs 784 crores in Tapukara plant.
HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The
green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity
of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara,
Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of
60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this
facility was inaugurated in September 2008.
Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as
Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered
as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun
and agile driving, fuel-efficiency, spaciousness & safety.
The company’s product range includes Honda
Brio, Honda Jazz, Honda City, Honda Civic and
Honda Accord which are produced at the Greater
Noida facility with an indigenization level of
80%, 77%, 76%, 74% and 28% respectively. The
CR-V is imported from Japan as Completely Built
Units. Honda’s models are strongly associated
with advanced design and technology, apart from
its established qualities of durability, reliability
and fuel-efficiency.
Environment and Safety
The Honda Group is globally recognized for its concern towards environment, safety and
conservation of the society in which it operates. HSCI follows the same in India for achieving
high standards in environmental safety in the various processes of car manufacturing.
Honda Assure
Reinforcing its position as a customer centric company, and to enhance ownership experience for
Honda car customers, Honda Siel Cars India (HSCI) launched the 'Honda Assure', Honda’s
Insurance initiative.
Under the Honda Assure program all Honda customers get the benefit of a more transparent,
hassle-free transaction and a quick turnaround time on their insurance claims. The entire
4. transaction is routed through an on-line central server which enables HSCI to monitor the overall
operations more effectively. Some of the direct benefits to the customers include Cashless
Insurance across India, instant policy issuance, and improved turnaround time.
Auto Terrace
Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the
interception of HSCI in India. Present in all major Honda dealers across the country, Auto
Terrace presents itself as the one-stop solution for catering to the needs of customers wanting to
exchange their existing cars for a New Honda car.
Exclusive Honda Care Program
Honda Care Program is designed to bring an extra measure of security & comfort to being a
Honda Owner. It includes additional warranty* of 2 years or 40,000 kms after the new vehicle
warranty expires and 24 hrs Roadside Assistance support* for 4 years from the standard warranty
start date.
Sales Network
Honda Siel Cars India has a strong sales and distribution network spread across the country. The
network includes 135 authorised dealership facilities in 83 cities. HSCI dealerships are based on
the “3S Facility” (Sales, Service, Spares) format, offering complete range of services to its
customers.
OFFICES
With strength of over 800 dealers and 15 Area Offices spread across the country, HSPP has been
bringing joy and satisfaction to more than 1.5 million users and this makes HSPP the undisputed
leader in the field of portable generators. It is a part of one of the world¡¯s largest power
products company manufacturing a complete range of ¡°4-stroke range of Portable generators,
Water Pumps, Engines & Lawnmowers¡±, to suit your requirements. This gives you the choice
to demand more from the world leader "Honda".
TECHNOLOGY
HSPP benefits from the rich experience of Honda Motors, Japan, the second largest engine
manufacturer in the world, because of their strong emphasis on R&D and in-house technical
innovation. India¡¯s first LPG based Generator¡± along with the Super Silent Key Start
Generator portable kerosene generators are some of the products which exemplify Honda¡¯s
pursuit of technological excellence. The product range of Generators conforms to the most
stringent phase II Noise & Emission norms as laid down by the Central Pollution Control Board
(CPCB), Government of India.
CERTIFICATION
It was in recognition of this that HSPP became the first power products manufacturing company
5. in India to have been awarded the ISO 9001:2000 Certifications for its Quality Assurance
Systems & ISO 14001 for its Environment Management Systems.
While maintaining its leadership position in the domestic generator market, HSPP, is making
active efforts in developing new applications for its General-Purpose Engines (GPE). The
business of GPE and Water Pumpsets is expected to contribute significantly to the company¡¯s
future growth plans. Besides, it also offers the customers in India a wide range of end-use
appliances such as Electric and Engine Lawnmowers.
.
Continuing to Increase Society¡¯s Trust in and Understanding towards Honda
In addition to continuing to provide products incorporating Honda¡¯s advanced safety and environmental
technologies, Honda will continue striving to earn even more trust and understanding from society by,
among other things, undertaking activities for corporate governance, compliance, and risk management
and contributing to society.
Through these Company-wide activities, we will strive to materialize Honda¡¯s visions of ¡°value
creation,¡± ¡°globalization,¡± and ¡°commitment to the future,¡± with the aim of sharing the joy with
Honda¡¯s customers, thus coming a company that society wants to exist.
HONDA GREATER NOIDA PLANT
6. MODELS
HSCI produces the following vehicles in India for local and export markets:
Honda City (Launched 1998)
Honda Accord (Launched 2001)
Honda Civic (Launched 2006)
Honda Jazz (Launched 2009)
Honda Brio (Launched 2011)
It also imports the Honda CR-V for sale in the local market
VISION
Basic Principles
Respect for the individual. The Three Joys (buying, selling and creating)
Company Principle (Mission Statement)
Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality,
yet at a reasonable price for worldwide customer satisfaction.
Management Policies
Proceed always with ambition and youthfulness.
Respect sound theory, develop fresh ideas, and make the most effective use of time.
Enjoy work and encourage open communication.
Strive constantly for a harmonious flow of work.
Be ever mindful of the value of research and endeavor.
Dreams inspire us to create innovative products that enhance mobility and benefit society. To
meet the particular needs of customers in different regions around the world, we base our sales
networks, research and development centers and manufacturing facilities in each region.
Furthermore, as a socially responsible corporate citizen, we strive to address important
environmental and safety issues.
7. CHALLENGES BEING FACED BY HONDA PLANT IN INDIA
The Thailand floods in November last year, disrupted Honda’s supply chain to some of its key
manufacturing facilities including its Greater Noida plant in Delhi, as result of which production
volumes of its passenger vehicles, including the refreshing new Brio hatch have experienced a
major setback. However with the situation having now improved, Honda Siel Cars India Ltd.
(HSCI) has now announced that it will resume normal production at its Greater Noida plant with
two shift operations.
Delighted at the recommencement of its normal production cycle at the Noida facility, Honda
Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar Sen said, “We will have
production of 370 cars per day from the 15th of February and from the following week it will be
ramped up to 440 units per day. Honda has been carefully monitoring the part supply process and
has have taken all the necessary recovery actions to normalize production situation with critical
components now being sourced from Japan & China.”
With its production processes now sorted HSCI’s immediate priority will be to clear most of its
current Brio bookings by March 2012 and have these cars delivered to waiting customers. HSCI
will also be launching a comprehensive communication campaign to communicate the Brio
availability and increase activities at dealerships.
Where model wise production schedules are concerned HSCI has already rolled out more than
1,500 units of the new Honda City in January 2012. Furthermore, the production of its Brio hatch
will resume from mid February 2012, while the production of the Honda Jazz will start towards
the end of February 2012.
We are confident to achieve peak production output in March 2012. We are thankful to our
valued customers for their patience and understanding during these challenging times. Honda has
been carefully monitoring the part supply process and have taken all the necessary recovery
actions to normalize production situation with critical components now being sourced from
Japan & China” , Honda Siel Cars India Senior Vice-President (Marketing & Sales) Jnaneswar
Sen said. “Our top priority at the moment is to reduce the backlog and closely work with our
dealers to ensure prompt deliveries.
Bibliography :
http://en.wikipedia.org/wiki/Honda
http://en.wikipedia.org/wiki/Honda_Siel_Cars_India