1. Facebook Report
Semester 1

2. Overview
September to December
• Page Likes: 1018 to 1308
• 2968 page engagement
• 63,110 Reach
January to March
• Page Likes: 969 to 1008
• 1059 page engagement
• 29,495 Reach

3. Overview
Likes grew: 28%
Engagements grew: 280%
Reach grew: 213%

4. Best Post
• Celebrating
Voter’s
Accomplishments
• Student and
Faculty
involvement

5. Best Post
• RIT Featured on
TWC News
• Students like to
celebrate the
success of the
school

6. Worst Posts
• Thanksgiving
information
(The set of the post )
• Shared Media

7. When to post
Begin Posting at 9AM to 6Pm for the highest reach

8. Objectives
• Continue to grow the Facebook page by
consistently posting engaging and creative
content to students, faculty, and family.
– Follow the growth pattern
– Remember to post at least two times a day
– Interact with other groups on campus to reach more

9. Recommendations
• Continue to incorporate students, and faculty in
the Facebook
• Continue to highlight achievements
• Stop sharing unoriginal content (YouTube Videos,
Other pages)
• Do not post pictures in a collage or slideshow
– This leads to a lower reach

10. New Strategy
• “#RITLead”
• Campaign asking
students about
what it means to
be a leader
• Gets students
involved and
engaged by seeing
other peers
• Has high
engagement and
reach