Innovation through Design Thinking

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Dinesh Joshi

Here are slides from my recent talk about How design thinking can help to innovate and try to solve complex problems.

Design

DESIGN IS NOT ONLY A
PRODUCT, IT’S ABOUT THE
WHOLE EXPERIENCE
AROUND THAT!

FIX
Source: http://www.ics.com/blog/and-winner-%E2%80%A6-miss-universe-bad-design

▸ Finding the right problem to solve
▸ Most of the problems are not real - those are symptoms
▸ Look for Why
DESIGN THINKING

ECOSYSTEM
Source: https://sensical.wordpress.com/2013/01/22/visualizing-the-healthcare-ecosystem/

▸ Actors
▸ Environments
▸ Artefacts
▸ Relationships
▸ Scenarios
ECOSYSTEM
Ecosystems can be nested
(parent and child ecosystem)

CUSTOMER JOURNEY MAP
Source: http://www.uxmatters.com/mt/archives/2011/09/the-value-of-customer-journey-maps-a-ux-designers-personal-journey.php

▸ Human Centered Design process
▸ The Double-Diamond Model of Design
TOOLS OF DESIGN THINKING

▸ Product
▸ Business model (services)
WHAT IS INNOVATION

Red Ocean Blue Ocean
Compete in existing market Create new market
Beat competition No competition
Exploit existing demand Create new demand
Make value-cost tread-off Break value-cost trade-off
Strategy for low-cost or differentiation No low cost strategy
Focus on current customers Focus on non-customers
INNOVATION STRATEGIES

▸ Disruptive
▸ Incremental
TYPES OF INNOVATION

▸ Apple iPad
▸ Skype
▸ Tata Nano
▸ Uber
▸ 3D printing
▸ IoT
DISRUPTIVE INNOVATIONS

▸ What do you guys think?
INCREMENTAL INNOVATIONS

Depends on Time and Place
INNOVATION IS RELATIVE

TO INNOVATE YOU NEED IDEAS
FOR IDEAS YOU CAN
BRAINSTORM

▸ Focus on quantity (lots of different ideas)
▸ Hold criticism
▸ Welcome unusual ideas (there is no stupid idea)
▸ Combine and improve ideas (1+1=3)
BRAINSTORMING RULES
* All ideas have to aligned with company’s strategy
For example: Bank wants to attract more customers to buy their products

THANKS FOR ATTENDING!
You may reach out to me :
dineshintown@gmail.com
https://www.linkedin.com/in/dineshjoshi8

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Innovation through Design Thinking

1. INNOVATION THROUGH DESIGN THINKING DINESH JOSHI 14TH DECEMBER 2016

2. DESIGN IS EVERYWHERE

3. DESIGN IS NOT ONLY A PRODUCT, IT’S ABOUT THE WHOLE EXPERIENCE AROUND THAT!

4. HUMAN ERROR? NO, BAD DESIGN

5. FIX Source: http://www.ics.com/blog/and-winner-%E2%80%A6-miss-universe-bad-design

6. GOOD DESIGN = LEAST COGNITIVE EFFORT

7. AFFORDANCE

8. ERROR ANTICIPATION

9. FEEDBACK

10. ▸ Finding the right problem to solve ▸ Most of the problems are not real - those are symptoms ▸ Look for Why DESIGN THINKING

11. ECOSYSTEM Source: https://sensical.wordpress.com/2013/01/22/visualizing-the-healthcare-ecosystem/

12. ▸ Actors ▸ Environments ▸ Artefacts ▸ Relationships ▸ Scenarios ECOSYSTEM Ecosystems can be nested (parent and child ecosystem)

13. CUSTOMER JOURNEY MAP Source: http://www.uxmatters.com/mt/archives/2011/09/the-value-of-customer-journey-maps-a-ux-designers-personal-journey.php

14. ▸ Human Centered Design process ▸ The Double-Diamond Model of Design TOOLS OF DESIGN THINKING

15. HUMAN CENTERED DESIGN PROCESS

16. DOUBLE-DIAMOND MODEL OF DESIGN

17. ▸ Product ▸ Business model (services) WHAT IS INNOVATION

18. Red Ocean Blue Ocean Compete in existing market Create new market Beat competition No competition Exploit existing demand Create new demand Make value-cost tread-off Break value-cost trade-off Strategy for low-cost or differentiation No low cost strategy Focus on current customers Focus on non-customers INNOVATION STRATEGIES

19. ▸ Disruptive ▸ Incremental TYPES OF INNOVATION

20. ▸ Apple iPad ▸ Skype ▸ Tata Nano ▸ Uber ▸ 3D printing ▸ IoT DISRUPTIVE INNOVATIONS

21. ▸ What do you guys think? INCREMENTAL INNOVATIONS

22. Depends on Time and Place INNOVATION IS RELATIVE

23. TO INNOVATE YOU NEED IDEAS FOR IDEAS YOU CAN BRAINSTORM

24. ▸ Focus on quantity (lots of different ideas) ▸ Hold criticism ▸ Welcome unusual ideas (there is no stupid idea) ▸ Combine and improve ideas (1+1=3) BRAINSTORMING RULES * All ideas have to aligned with company’s strategy For example: Bank wants to attract more customers to buy their products

25. BRAINSTORM EXERCISE

26. THANKS FOR ATTENDING! You may reach out to me : dineshintown@gmail.com https://www.linkedin.com/in/dineshjoshi8

Innovation through Design Thinking

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