Dinesh Sivapragsam

Singapore Singapore

Head of SEO

Technology / Software / Internet

Search Engine Optimisation, or simply SEO, is a much used term however without a realistic job description. The job is basically to improve a given website in order to increase the amount of human traffic the website gets. Over the past three years, I have been training in this multi-disciplined role. Among them, analysing data and recognising trends, all while brushing up on my programming skills. I create content that feed user intent and implement them on websites. Plus, I get to spy on a lot in the digital hemisphere. That way, I learn insight into brands and products and how they fit in within the Digital mix.