How marketing has evolved. The definition of marketing and how does it different with sales.

1. Marketing in 21st Century
1ST MEETING
MARKETING MANAGEMENT

2. Dini Prathivi, S.S., M.M.
1. International Business Management – Universitas Ciputra
2. Digital Marketing Cluster Coordinator – Universitas Ciputra
3. Student Affairs Coordinator - IBM UC
4. Founder of PrathiviandCo. – Personal Branding Strategist
5. Google Gapura Digital and Google Womenwill Facilitator,
Surabaya
6. Content Marketing and Marketing Communication Enthusiast
Instagram: @ceritadini
Linked In: Dini Prathivi
Phone: 081992771987 (working hours only)
Line: prathivi3

3. What is “selling”?
(verb.)
give or hand over (something) in exchange for
something else.
"they had sold the car”

4. DO YOU SELL?

5. What is
“Marketing”?
is an organizational function
and a set of processes for
creating, communicating,
and delivering value to
customers and for managing
customer relationships in ways
that benefit the
organization and its
stakeholders.

6. Selling VS
Marketing
1. What makes it
different?
2. Which point
differentiates selling
and marketing?

7. sales close the deals, marketing
gets the conversation

8. Sales VS
Marketer
1. Which one is more technical?
2. Which one is more
strategical?
3. Which one has the bigger
scope than other?
4. How does sales and
marketing related to
management?

9. Sales +
Marketer

11. MARKETING
NOW AND THEN
In a group of 5, discuss (20 mins)
about the differences between
marketing now and then. Discuss the
development of how marketing has
evolved and what’s the effect to the
seller and the buyer.
Complete with example (if possible)
PRESENT!

12. Look at this
example!
What can you conclude from this?

13. Marketing
Evolution (1)

14. Marketing
Evolution (2)

15. Marketing
Evolution (3)

16. Marketing Evolution (4)

17. Holistic
Marketing
Concept

18. Thank You
DINI PRATHIVI