The document discusses copywriting for social media. It defines copywriting as writing text for advertisements or publicity materials with the goal of persuading readers. Copywriting is compared to content writing, with the key difference being that copywriting aims to sell people on an idea or brand while content writing informs readers. Effective copywriting for social media should use visual design elements, avoid wordiness, pique reader interest with valuable information, and bring the context to readers quickly in order to grab their attention in a single moment.