a copywriting that sells your product or service and convinces prospective customers to take action

1. Copywriting for Social Media
(Facebook and Instagram)
DINI PRATHIVI

2. What’s Copywriting?
• We can define copywriting as
persuasive writing.
• The idea or objective is to get your
customer to perform the action that
you want them to take through
persuasive writing techniques.

3. What makes
“copywriting”
necessary for
social media
marketing?
The same way you use copywriting
to sell your product, a good social
media copywriting will help you to
conquer your ideal customer:
To like or follow your page;
To comment on your
publications;
To sell your product, for example
a course.

4. A Good
Copywriting (1):
PAS Formula
Problem. What are your
audience’s worries? This is step
one, find your audience’s needs.
Agitate. This is the most creative
part, it’s time to stir up a bit those
problems.
Solve. This is when you reveal the
solution and give value to your
product.

5. A Good Copywriting (2): UUUU Formula
Useful Urgent Unique Ultra-specific

6. Facebook Copywriting Tips
As the most active platform amongst the three main
social media channels, facebook is characterized by
having a more open and social public
Short texts that can be read fast to attract attention.
Multimedia content taking advantage of all the
possibilities that Facebook brings (Videos, images or
Facebook live).
Links to share any content related to your page.

7. • Ensure Your Facebook Ad Copy Goes
with Your Visual
• Stay Focused with One Call-to-Action
• Keep it Short and Lead with Value
• Use Simple Language that’s Easy to
Understand
• Use Simple Language that’s Easy to
Understand

8. Highlight the importance of your customers.
Let them be the ones who choose how you make
your product for them – like Adidas does in making
their shoes a tool for human self-development.
On Instagram Feeds

9. • Talk about your product more. Every item
that has a story behind it becomes more
attractive to a buyer and more interesting.
• Stimulate interaction. Ask questions to get
more comments, suggest saving or sharing
your posts, and more. Have the
conversation around your products or
followers’ preferences look unconstrained
and natural. Moreover, this communication
will allow you to learn more about your
followers.

10. • Imagine all of your captions having a 120
character cap on them, or three lines
maximum. So you want to make them
catchy and compelling. All the other
information (the more detailed description
or guidelines on how one can make a
purchase) can be placed further away and
viewed after hitting the “More” button.

11. • Use hashtags. Hashtags
can be a whole other
special science course to
study. Many brands don’t
hit the right hashtags that
their audience follows. But
you can avoid making
such a mistake.
• Use slang to make your
brand closer to your
audience and show them
that you are on the same
wavelength.

12. Use mentions (type out the
account name after @ to
insert it into a caption) when
collaborating with
influencers or posting user-
generated content. This
way, you will increase the
number of people seeing
your posts. By the way, user-
generated content is a
great way to promote your
brand, as it shows that other
people buy your products,
and enjoy them.
Pay attention to the details.
Make the intentions of your post
clear. Is it a product
advertisement? Then you
should provide all the details,
characteristics and price. They
can be either in the caption, or
on your website. In this case,
you should guide your users
with words like, “for more
details follow the link in our bio.”
If this is a campaign or
informational post, you can
add suitable hashtags or make
specific hashtags yourself, such
as, #brandnameinfo.

13. On Instagram Story
• Elaborate on product features. Not every
customer pays attention to product
characteristics written down in long
paragraphs or lists. But talking a little about
the main features of the product, and its
details might draw more people.
• Highlight the benefits of your product. If you
have some apparent advantages, use
them to make your product stand out.

14. • Talk about your product’s use. You can
post user-generated content, or even
show the usability of your product
yourself, just don’t forget to write a few
words on why your product can satisfy
the needs of your target audience.

15. • Add links to the review
pages, blog posts,
researches, infographics or
any other sources, if you
think that they will
complement your products.
Add a signature like “Swipe
up to know more” to help
guide users.

16. • You should also add links directly to the
product pages so that people who are
interested in the product can instantly buy it
without looking for it on your website.
• Show what’s “behind the stage” of your
business. It shouldn’t be polished, as people
will relate to unpolished stories a lot more.
Write about the obstacles that you
overcome or your business routine.

17. Thank You