1. Fashion

2. Introduction Lacosteisaninternationalbrand. ThebrandcreatorisRenéLacoste. ThelastownerofLacosteistheyoungestbrotherofBernardLacoste

3. Howitwascreated TheLacostebrandwasfoundedbythetennisplayerRenéLacostewith André Gillierin 1933. Thetennisplayerwasnicknamed "LeCrocodile" bytheAmericanpressduringtheDavisCupin 1927 becauseof a betworth a folderofcrocodileskin. The animal eventuallybecamethetrademarksymbol.

4. “ThenewLacoste” From 90 yearsLacoste'spopularitywasin decline untiltheFrench designer ChristopheLemairehastakenthecreativedirectionofLacoste, hemodernizedthebrand, keepingthestylecreatedbyRenéLacoste

5. Lacoste’sInternalization In 2005, almost 50 millionLacosteproductsweresoldinover 100 countries. ThisfactisalsobecauseofthecontractsthatLacostehasmadewithseveralplayers to representthebrand, such as AmericanAndyRoddick, theSwissStanislasWawrinka, theretiredtennisplayersFrenchmanFabriceSantoroandFrance'sRichardGasquet. Italsobackedthegolfworld, making a contractwiththegolfertwo-timechampionof Major Championships, Jose Maria Olazabal.

6. Thenewmanaging In 1963, ReneLacostebrandpassedcontrol to hissonBernardLacoste. BernardLacostebecamepresidencyofLacoste to hisyoungerbrother, whohasworked for severalyearsinthebrand. BernarddiedonMarch 21, 2006.

7. Project doneby : Diogo Castro Lopes Nº7 Francisco Ferreira Martins Nº 12 8ºC