This document discusses strategies for building an API platform and discusses factors to consider like teams and the Dunbar number. It analyzes different strategies like single-team APIs that are optimized for a single team but have low reuse, ecosystem APIs that are optimized for adoption but have high overhead, and near-team APIs that reflect your organization. It also discusses structures for your organization like the centralized glacier which is stable but hard to experiment with, shipping your org which is easy for producers but hard for consumers, and keeping APIs internal which is easy for producers but unstable for consumers. The best strategy balances ease for consumers and producers while allowing for autonomy and central governance.