A look at the importance of user experience design for Internet applications available on web, mobile web, native apand tablet

1. A CHANGING GAME –
ONLINE USER EXPERIENCE IN A
MULTI-DEVICE WORLD
Dirk Bartels
Leiter Produkt
Idealo Internet GmbH
dirk.bartels@idealo.de

2. We Used to Go Online (ca. 2000)

3. Today We Live Online

4. Mobile Internet – Growing Leaps & Bounds
Everything Smartphones
7%
Mobile Internet gains critical mass
93%
100%
80%
60% 95% 90% 83%
40%
Everything iPad 20%
5% 10% 17%
0%
2011 2012 2013
Mobile Internet Desktop
25m
11m
Source: Statista, NetMarketShare, EITO, IDC
2011 2012

5. Barriers to Competition
User Experience – It matters more than ever
Source: ZAG – Marty Neumeier, 2007

6. User Experience matters because …
Your Brand – It is what THEY say it is
Source: ZAG – Marty Neumeier, 2007

7. Everything is Connected –
Personas, Scenarios, Use Cases & Plumbing
Lean Back
Retina Screen
Intiutive Interaction
Location based Rich Content
Barcode Scanner
Content Depth Essential Infos
SEO / SEM iOS / Android Integration
Feature Depth Mobile Browser
Large Screen

8. User Experience is …. • Touch points
• Purpose driven
• Intuitive
• Using Metaphors
• User centric
• Pro active
• Relevant

9. User Experience is …
• User Interface Design
• User Interaction
• Work Flow
• Information
Architecture
• Content

10. Web Mobile Web
Content Rich Optimized Content
Multi Purpose Multi Purpose
Traditional Device oriented
Tablet Browser
App
Media Rich
Single Purpose
Multi Purpose
Uncluttered
Intuitive
Intuitive

11. Web App
Feature Rich Content Rich
Multi Purpose Single Purpose
Traditional Location based
Intuitive
Tablet
Content Rich
Single Purpose
Location based
Intuitive

12. Idealo Platform Evolution
2000 2005 2011 2012 2013
Web Mobile Web iOS / Android Flug iPad
Content Rich Stripped Native Vertical Native UI
Feature Rich down Web Scanner Location Media
SEO / SEM Experience Favs based tbd
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13. Web Mobile Web
Feature Rich Feature optimized
Content Rich Content optimized
SEO Traditional
Tablet Apps
Media Rich Feature optimized
Feature optimized Barcode Scanner
Barcode Scanner Location based
Intuitive Content optimized
Location based Personalized

14. You built it and they will come – NOT
Social SEO
SEM TV
775,000 iPhone Apps
300,000 native to iPad
(January 2013)
Video Print
643 million web sites
(December 2012)
650,000 Android Apps
(March 2013)

15. Designing User Experiences your
Customers will love
Situational
Leverage
Purposeful
Platforms
Anytime / Know your
Anywhere user

16. Idealo Internet GmbH stellt sich vor
Idealo.de ist der größte deutsche Preis- und Produktvergleich
 Marktführer aller deutschen Preisvergleiche mit 10 Millionen Einzelbesuchern pro Monat
 Monatlich 30 Millionen Visits und mehr als 100 Millionen Page Impressions
 Mehr als 1,5 Millionen Produkte mit 100 Millionen Angeboten von 30.000 Händlern
 500 Mitarbeiter steuern und pflegen die aktuelle und leistungsfähige Datenbank
Mit 5 Millionen Visits tragen die internationalen Portale zum Erfolg bei
Legende
Produktvergleich
Bald verfügbar
Flugvergleich
Mobile Seiten
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17. Join our team – www.idealo.de/jobs!
Idealo is looking for exceptional talent to expand our dynamic product team. We are
hiring:
• iPhone Developer (m/f)
• PHP Software Developer (m/f)
• Release Manager (m/f)
• System Engineer (m/f)
• Senior Java Developer/Architect (m/f)
• Scrum Master (m/f)
• Junior eCommerce Editor (m/f)
For further information and vacancies, please visit our career board at
www.idealo.de/jobs
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