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Summer Internship
Marketing Plan for
Kaya Bridal Packages
Presented By:
Disha Bedi
BTL Marketing Plan
Objectives:
Promote Kaya Bridal Packages online and offline
Rs 41,224 crore
Estimated Size of
Beauty Industry in
2012-13
Rs 80,370 crore
Projected Size of
Beauty Industry in
2017-18
48% is Beauty
Wellness Sector
42% is Rise in 5 Years
More attention to Personal Beauty
Men paying More Attention to Skin Care
Annual Growth Rate
in Beauty Sector
20 to 30%
Market Trends – The Business of Beauty
People Spending more Money on Weddings
Rs.1,42,596 crore
Size of
Indian wedding industry
Rs.19.01 lakh
Average Budget
Middle Class
Rs.5.59 crore
Average Budget
Upper Middle and
Rich Classes
*Source: KPMG Wellness Sector report, April 2015,
The Indian wedding gets fatter, Hindustan Times Jul 29, 2012
• Kaya Bridal Skin Rituals is a mix of efficacious, deep-rooted and
pampering skin care practices that bring out the excellence in the Bride’s
skin that makes her stand out.
• Different packages for different Skin types and different Effect Durations
• The plan is to interact with the Groom or Bride when they are thinking of
getting married.
Executive Summary
• Increase Awareness about
Kaya Bridal Packages
• Win New Customers
• Make More Revenue from
Bridal Packages
Goals and Objectives
Kinds of services commonly offered across Salons:
Competitor Analysis
Hair
• Spas, Cutting, Styling,
Special Treatments/
Therapies
Skin
• Facials, Hair Removal,
Body Wrapping/
Polishing, Exfoliation,
Peels, Threading,
Manicure/ Pedicure,
Hands Clean-up And
Polishing
Make-up
• Face, Neck, Back Hands,
Feet
Services across salon brands are offered in 2 types:
Discounts/ Value Addition
• More your spend more additional services
you get. Value added services for loyal
customers.
Bridal Packages
• Brand like Naturals offer Bridal packages
from a day before the wedding to 3
months in advance. Services include
facials, hair styling/ cutting, nail art and
basic make-up.
SWOT Analysis
Strength
*Rich ingredients used
*Positive Results
*Well trained
employees
*Flexible packages
*Brand Kaya
Weakness
*High Priced
*Less awareness
about Bridal packages
Opportunities
*More beauty
conscious
*Brides want to look
perfect on wedding
*People willing to
spend more money
Threats
*Competitors – Skin
Care Clinics like VLCC,
Franchised Salons,
Independent Salons
*MAKE UP
Biggest Threat – Make Up
The Plan
Tie up with Make Up Salons, Give Bridal Package Vouchers to To-Be Brides
Positioning
Kaya Bridal Service is Not Make Up but a Skin Care Ritual
Segmentation and Targeting
DEMOGRAPHIC SEGMENTATION:
Age
12 to 21 22 to 31 32 to 41 42 to 51
Income
Low Middle
Upper
Middle
High
Gender
Female Male
Segmentation and Targeting
GEOGRAPHIC SEGMENTATION:
Tier-I
North South East West
Delhi
Bangalore,
Chennai,
Hyderabad
Kolkata Mumbai
Segmentation and Targeting
PSYCHOGRAPHIC TARGETING:
Modern and Tech Savvy Beauty Conscious Look Perfect on Wedding Day
Positioning
Pre – Make Up
Treatment
Cure Skin Problems and
Enhance Beauty of Skin
From Within
Exotic Facials with Rich
Ingredients
Online Promotion Platforms
Wedding Blogs
and Websites
Beauty
Websites
Matrimony
Websites
Etailers
Honeymoon
Travel Packages
Fashion Blogs Facebook Pages Twitter Pages
Instagam Pages
Pinterest
Pinners
Youtube
Channels
Referral
Discounts
Offline Promotion Platforms
Television
Shows
Wedding
Magazines
Bridal Shows
and Expos
Bridal Make
Up Salons
Wedding
Venues
Trousseau
Stores
Jewellery
stores
Wedding
Planners
Caterers
Tent House
and
Decorators
Wedding
Photographers
Invitation Card
Dealers
Wedding Cake
Bakery
Wedding Malls
Data Collated
Online Platforms
(Top 10)
Business Name
Business Description
Website/URL
Popularity
Contact Information
Price Estimate
(Wherever found on Website)
Offline Platforms
(Top 5 for each city)
Business Name
Business Description
City
Website/URL
Contact Information
Price Estimate
(Wherever found on Website)
 Wedding Blogs
 Organic Search
 Wedding
Directories
 Popularity
 Web Analytics
Top 10 Wedding Blogs and Websites
Bollywood
Shaadis
• Traffic Per
Month:
23,32,500
• Wedding
trends and
inspirations
Wedding Plz
• Traffic Per
Month:
6,28,900
• Wedding
planning tips
Wed Me Good
• Traffic Per
Month:
4,97,000
• Wedding
inspirations,
resources
Big Indian
Wedding
• Traffic Per
Month:
4,82,400
• Wedding
planning
resource
Wedding
Sutra
• Traffic Per
Month:
2,32,300
• Wedding
planning
resource
Shaadi Magic
• Traffic Per
Month:
2,22,500
• Wedding
Planning
ideas
Plan Your
Wedding
• Traffic Per
Month:
2,10,100
• Wedding
inspirations
Linkers
Wedding Soln
• Traffic Per
Month:
2,01,400
• Wedding
planning
resource
Maharani
Weddings
• Traffic Per
Month:
1,55,600
• Wedding
inspirations
Shaadisaga
• Traffic Per
Month:
1,54,200
• Wedding
inspirations
Opportunity: Brides will search here for wedding ideas, inspirations
Objective: Banner Ads, Articles, Discount Vouchers
Opportunity: 50 Lakh Hits every month on these websites.
Top 10 Beauty Websites
Makeup and
Beauty
• Traffic Per
Month:
19,00,000
• Beauty Blog
Nykaa
• Traffic Per
Month:
16,55,700
• Service
Listing
Purplle
• Traffic Per
Month:
13,66,500
• Products,
Booking
Byrdie
• Traffic Per
Month:
12,92,100
• Beauty Blog
Ziffi
• Traffic Per
Month:
5,65,200
• Service
Listing,
Booking
Corallista
• Traffic Per
Month:
4,00,000
• Beauty Blog
Styles At Life
• Traffic Per
Month:
3,84,200
• Beauty Blog
Vbooky
• Traffic Per
Month:
2,45,700
• Booking
Beautiful
Hamesha
• Traffic Per
Month:
2,35,400
• Beauty Blog
The Beauty
Madness
• Traffic Per
Month:
2,31,100
• Beauty Blog
Opportunity: Brides will visit these for skin health tips
Objective: Banner Ads, Articles, Listings, Book
Opportunity: 80 Lakh Hits every month on these websites.
Top 10 Matrimony Websites
Shaadi.com
• Traffic Per
Month:
122,14,000
Jeevan Sathi
• Traffic Per
Month:
39,81,400
Simply Marry
• Traffic Per
Month:
17,91,900
Bharat
Matrimony
• Traffic Per
Month:
16,66,500
Bandhan
• Traffic Per
Month:
3,78,800
Opportunity: Register here when marriage on mind
Objective: Banner ads, Mail discount vouchers on registration
Matrimonials
India
• Traffic Per
Month:
2,18,800
123
Matrimonials
• Traffic Per
Month:
94,800
Free marriage
• Traffic Per
Month:
67,400
Love Vivah
• Traffic Per
Month:
37,900
Vip Shaadi
• Traffic Per
Month:
36,600
Opportunity: 210 Lakh Hits every month on these websites.
Top 10 Etailers
Craftsvilla
• Traffic Per
Month:
52,76,100
• Ethnic
Clothing,
jewellery etc
Mirraw
• Traffic Per
Month:
24,27,000
• Ethnic
Clothing,
jewellery etc
Indiarush
• Traffic Per
Month:
9,44,300
• Ethnic
Clothing,
jewellery etc
Utsav Fashion
• Traffic Per
Month:
6,70,800
• Ethnic
Clothing,
jewellery etc
India
Emporium
• Traffic Per
Month:
6,00,000
• Ethnic
Clothing,
jewellery etc
Sareeka
• Traffic Per
Month:
5,39,700
• Ethnic
Clothing
Indian
WeddingSaree
• Traffic Per
Month:
4,19,300
• Bridal
clothing
Zohraa
• Traffic Per
Month:
3,45,600
• Ethnic
Clothing,
jewellery etc
Kalki Fashion
• Traffic Per
Month:
3,38,700
• Ethnic
Clothing,
jewellery etc
Vivaah Surat
• Traffic Per
Month:
2,22,200
• Bridal
clothing
Opportunity: Brides will purchase wedding trousseau and accessories
Objective: Kaya discount vouchers on purchase.
Opportunity: 115 Lakh Hits every month on these websites.
Top 10 Honeymoon Travel Packages
Opportunity: Couples will book packages months before wedding
Objective: Kaya discount vouchers on purchase
Make My Trip
• Traffic Per
Month:
181,17,000
Cleartrip
• Traffic Per
Month:
91,73,400
Yatra
• Traffic Per
Month:
63,55,600
Go Ibibo
• Traffic Per
Month:
60,70,600
Ixigo
• Traffic Per
Month:
24,62,800
Expedia
• Traffic Per
Month:
21,68,800
Travel Guru
• Traffic Per
Month:
11,77,600
Thomas Cook
• Traffic Per
Month:
11,20,800
Cox and Kings
• Traffic Per
Month:
4,56,000
Kesari Tours
• Traffic Per
Month:
2,68,800
Opportunity: 461 Lakh Hits every month on these websites.
Top 10 Fashion Blogs
Vanity No
Apologies
• Traffic Per
Month:
2,93,500
• Blogger -
Anshita
Juneja
Akanksha
Redhu
• Traffic Per
Month:
1,43,400
• Blogger -
Akanksha
Redhu
Stylish By
Nature
• Traffic Per
Month:
1,17,300
• Blogger -
Shalini
Chopra
Shopaholic
Diaries
• Traffic Per
Month:
99,700
• Blogger -
Nitika Bhatia
Fuss
• Traffic Per
Month:
91,000
• Blogger -
Rhea Gupte
Tanvii
• Traffic Per
Month:
82,900
• Blogger -
Tanvi
Rastogi
Style Fiesta
• Traffic Per
Month:
72,100
• Blogger -
Masoom
Minawala
Style Drive
• Traffic Per
Month:
71,900
• Blogger -
Aayushi
Bangur
Fashion Flite
• Traffic Per
Month:
70,400
• Blogger -
Surbhi
Gambhir
Cosmo Chics
• Traffic Per
Month:
69,000
• Blogger -
Garima &
Shivi
Opportunity: Brides will search here for fashion inspirations
Objective: Banner Ads, Articles
Opportunity: 11 Lakh Hits every month on these websites.
Top 10 Wedding Facebook Pages
Bollywood
Shaadis
• Likes:
5,08,441
• Wedding
trends and
inspirations
Indian
Wedding Site
• Likes:
5,01,515
• Online
wedding
resource
Wedding Style
• Likes:
4,25,175
• Fashion -
Online
Community
Wedding
Sutra
• Likes:
3,99,477
• Wedding e-
magazine
Big Fat Indian
Wedding
• Likes:
2,16,774
• Wedding
inspiration
and tips
Big Indian
Wedding
• Likes:
1,04,666
• Wedding
planning
resources
Wedding Style
• Likes:
90,341
• Share
wedding
ideas
Shaadi Invite
• Likes:
87,155
• Wedding
Planning
ideas
Dream Indian
Wedding
• Likes:
72,344
• Indian
Wedding
blog
Indian
Wedding
• Likes:
56,207
• Online
Community
Opportunity: Brides will visit these for wedding ideas, inspirations
Objective: Sponsored ads, Wall Posts, Contests and Discount Vouchers
Opportunity: 24 Lakh Hits every month on these websites.
Top 10 Wedding Twitter Pages
Shaadi Magic
• Followers:
14,200
• Wedding
inspirations
Marry Me
Weddings
• Followers:
8,150
• Wedding
blogger
Indian
Wedding Site
• Followers:
3,770
• Wedding
Planning
Tweets
Bollywood
Shaadis
• Followers:
3,432
• Wedding
Tips
Wedding
Experts India
• Followers:
3,036
• Wedding
planning tips
Shaadi Belles
• Followers:
2,730
• Wedding
Blog and
resources
Weddings
India
• Followers:
2,528
• Wedding
planning
ideas
Shaadi
Specialists
• Followers:
2,118
• Wedding
Directory
Big Indian
Wedding
• Followers:
1,751
• Wedding
resources
Crazy Indian
Wedding
• Followers:
1,308
• Wedding
Blog
Opportunity: Brides will visit these for wedding ideas, inspirations
Objective: Promotional tweets, Contests and Discount Vouchers
Opportunity: 43 Thousand Hits every month on these websites.
Top 10 Wedding Instagram Pages
Indian
Wedding Mag
• Followers:
68,000
• Online
wedding
resource
Indian
Weddings
• Followers:
53,507
• Wedding
blog
Wed Me Good
• Followers:
37,112
• Online
Wedding
portal
Bazaar Bride
• Followers:
25,200
• Luxury
brand
showcase
Big Fat Indian
Wedding
• Followers:
19,083
• Wedding
blog
Wedding
Sutra
• Followers:
17,947
• Wedding
resources
Wedding Plz
• Followers:
11,086
• Wedding
planning
ideas
Shaadi Belles
• Followers:
4,704
• Wedding
inspirations
Indian
Wedding Site
• Followers:
4,600
• Wedding
inspirations
Shaadi
Mubarak
• Followers:
4,183
• Bridal tips -
Dresses,
Makeup
Opportunity: Brides will visit these for wedding ideas, inspirations
Objective: Promotional Images, Contests and Discount Vouchers
Opportunity: 2.5 Lakh Hits every month on these websites.
Top 10 Wedding Pinterest Pinners
Indian
Wedding Site
• Followers:
14,268
• Wedding
Planning
Resource
Big Fat Indian
Wedding
• Followers:
13,175
• Wedding
blog
Big Indian
Wedding
• Followers:
11,868
• Wedding
resource
Maharani
Weddings
• Followers:
10,310
• Wedding
inspirations
Shaadi Belles
• Followers:
7,283
• Wedding
inspirations
Wedding
Experts India
• Followers:
4,858
• Wedding
Organizer
Wed Me Good
• Followers:
4,090
• Online
Wedding
portal
DV Wedding
Planners
• Followers:
2,479
• Wedding
Planning
Tips
Shaadi
Simplified
• Followers:
2,033
• Wedding
Planning
Tips
Your Dream
Vivaah
• Followers:
1,698
• Wedding
Planning
Tips
Opportunity: Brides will visit these for wedding ideas, inspirations
Objective: Promotional Images
Opportunity: 71 Thousand Hits every month on these websites.
Top 10 Wedding Youtube Channels
Beauty
Mantra
• Subscribers:
55,156
• Bridal
Makeup Tips
The Wedding
Story
• Subscribers:
9,162
• Wedding
Cinemato
graphy
Leonard Hon
Videography
• Subscribers:
7,985
• Wedding
Cinemato
graphy
Robles Video
Productions
• Subscribers:
7,387
• Wedding
Cinemato
graphy
Jawad Mir
• Subscribers:
6,480
• Wedding
Cinemato
graphy
The Wedding
Filmer
• Subscribers:
6,053
• Wedding
Cinemato
graphy
Rolling Canvas
• Subscribers:
3,566
• Wedding
Cinemato
graphy
Rosette Films
• Subscribers:
3,292
• Wedding
Cinemato
graphy
Picture
Perfect
• Subscribers:
1,297
• Wedding
Cinemato
graphy
Dreamline
Films
• Subscribers:
1,226
• Wedding
Cinemato
graphy
Opportunity: Brides will visit these for wedding ideas, inspirations
Objective: Video ads, Mention of Kaya Bridal package in Description
Opportunity: 1 Lakh Hits every month on these websites.
Top 5 Wedding Television Shows
Opportunity: Brides will watch these for wedding ideas, inspirations
Objective: Product Placement
Band Bajaa
Bride
• On NDTV
Good Times
The Big Fat
Indian Wedding
• On NDTV
Good Times
Perfect Bride
• On STAR
Plus
Royal
Weddings
• On Zoom
Television
Shagun TV
• India’s First
Wedding
Entertainme
nt Channel
Top 10 Wedding Magazines
Wedding
Affair
• Bi-monthly
• Readership:
8,70,000
• Price (INR
for Full page
ad):
2,00,000
Plan Your
Wedding
• Bi-monthly
• Readership:
3,00,000
• Price (INR
for Full page
ad): 50,000
Mehendi
• Monthly
• Readership:
2,25,000
• Price (INR
for Full page
ad): 25,000
Ravishing
Wedding
• Monthly
• Readership:
2,25,000
• Price (INR
for Full page
ad): 61,000
Wedding
Vows
• Monthly
• Readership:
1,59,000
• Price (INR
for Full page
ad): 75,000
Celebrating
Vivaha
• Monthly
• Readership:
1,50,000
• Price (INR
for Full page
ad):
1,25,000
Shaadi
• Tri-Annual
• Readership:
1,50,000
• Price (INR
for Full page
ad):
1,40,000
Suhaag
• Annual
• Readership:
60,000
• Price (INR
for Full page
ad):
1,50,000
Bride & Style
• Quarterly
• Readership:
51,000
• Price:
Unknown
Wedding
Needs
• Monthly
• Readership:
Unknown
• Price (INR
for Full page
ad): 12,000
Opportunity: Brides will buy these for wedding ideas, inspirations
Objective: Ads, Articles, Discount Vouchers to Customers
Top 10 Wedding Related Events
BMW India
Bridal Fashion
Week
• All Major
Cities
• Bridal
Fashion Show
Celebrating
Vivaha
• All Major
Cities
• Wedding
Trousseau
Expo
Timeless
Jewels
• All Major
Cities
• Wedding
Jewellery
Expo
Times Gehena
• All Major
Cities
• Wedding
Trousseau
and Jewellery
Exhibition
Wedding Asia
Exhibition
• All Major
Cities
• Wedding and
Jewellery
Exhibition
Amazon India
Fashion Week
• Delhi
• Bi-annual
fashion week
by FDCI.
Earlier
sponsored by
Wills
Lifestyle.
Vogue
Wedding Show
• Delhi
• Bridal
Fashion Show
Lakme Fashion
Week
• Mumbai
• Bi-annual
fashion week
by FDCI
Times Asia
Wedding Fair
• Bangalore
• South India's
Largest
Wedding &
Jewellery
Exhibition
Vivahamantra
Expo
• Bangalore
• Wedding &
Jewellery
Exhibition
Opportunity: Brides will visit these for ideas on trousseau, jewellery
Objective: Participation, Stalls Or Event Sponsorship
Top Bridal Make Up Artists
Opportunity: Brides will book them months before the wedding
Objective: Tie Up. Give Kaya Discount Vouchers on Booking
Ambika Pillai
Gunjan
Mongia
Vidya Tikari
Michelle
Montes
Deepa Verma
DELHI:
Namrata Soni
Dimple
Bathija
Jharna Shah
Meghna
Butani
Zubair Shaikh
MUMBAI:
Yani
Shrivastva
Alifiya
Roshan
Sabrina
Suhail
Divya Hegde
Sushma
Mathur
BANGALORE:
Top Bridal Make Up Artists
Opportunity: Brides will book them months before the wedding
Objective: Tie Up. Give Kaya Discount Vouchers on Booking
Arpita
Ganguly
Nabin Das
Kakoli
Sengupta
Ujjwal
Debnath
Bridgette
Jones
KOLKATA:
Sunita
Akriti
Sachdev
A Ibrahim Noor G Venkatesh
CHENNAI:
Tamanna
Rooz
Sachin
Ghankutkar
Zing K Mohan Rao Riddhi Malde
HYDERABAD:
Top Wedding Venues
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
The Manor,
Friends
Colony
Radisson Blu
Plaza, NH 8
The Lalit,
Connaught
Place
Palm
Courtyard,
Gurgaon
ITC Maurya,
Chanakyapuri
DELHI:
Sahara Star,
Vile Parle
The Club,
Andheri West
Sea Princess,
Juhu
The Leela,
Andheri East
Meluha The
Fern, Powai
MUMBAI:
Tamarind
Tree,
Avalahalli
The Taj West
End, Race
Course Road
Elements,
Kanakapura
Golden Palms
Hotel,
Tumkur Road
Temple Tree
Leisure,
Bellandur
BANGALORE:
Taj Exotica,
Benaulim
Park Hyatt
Resort,
Cansaulim
The Zuri
White Sands,
Salcete
Goa Marriott
Resort & Spa,
Panaji
Cidade de
Goa,
Vainguinim
GOA:
Top Wedding Venues
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Taj Bengal,
Alipore
Hyatt
Regency, Salt
Lake City
Fortune Park,
Panchwati
ITC Sonar, JBS
Haldane
Avenue
The Oberoi
Grand, JN
Road
KOLKATA:
Meadows at
Green Park,
Vadapalani
The Ambica
Empire,
Vadapalani
Vivanta By
Taj, Covelong
Beach
Maya Resort,
Kanathur
Pristine
Lawns, Esthell
CHENNAI:
Gandharva
Mahal,
Khajaguda
The Park
Hotel,
Somajiguda
Hotel Green
Park,
Begumpet
Park Hyatt,
Banjara Hills
Amrutha
Castle,
Saifabad
HYDERABAD:
Top Trousseau Stores
Opportunity: Brides will buy this atleast a month before the wedding
Objective: Give Kaya Discount Vouchers on Purchase
CTC Mall,
Moti Nagar
Chhabra 555,
Chandni
Chowk
Frontier Raas,
South
Extension
Meena
Bazaar, Lajpat
Nagar
Samsaara,
South
Extension
DELHI:
Jade
Boutique,
Pedder Road
Chamee and
Palak, Vile
Parle
The Little
Black Bow,
Colaba
Shruti Sheth
Couture, Vile
Parle
Kimaya
Boutique,
Juhu
MUMBAI:
Jaamawar
Minx,
Kodihalli
Samyakk,
Richmond
Road
Tamanna,
Dispensary
Road
Fazals Dress
Store,
Jayanagar
Deepika
Govind, MG
Road
BANGALORE:
Top Trousseau Stores
Opportunity: Brides will buy this atleast a month before the wedding
Objective: Give Kaya Discount Vouchers on Purchase
Adi Mohini
Mohan Kanjilal,
MG Road
Smriti
Apparel,
Govind Mahal
Agnitaas
Boutique,
Ballygunge
Sasya Boutique,
Shakespeare
Sarani Road
Simaya, Elgin
Road
KOLKATA:
Kala
Nikethan, T
Nagar
Aavaranaa,
Alwarpet
Evoluzione,
Srirampuram
Nalli, T Nagar
Signoraa,
Nungam
bakkam
CHENNAI:
Monk by
MadhuVerma
, Banjara hills
Elahe,
Banjara Hills
Golden
Threads,
Jubilee Hills
Anahita,
Banjara hills
Meena
Bazaar, Abids
HYDERABAD:
Top Jewellery Stores
Opportunity: Brides will buy this atleast a month before the wedding
Objective: Give Kaya Discount Vouchers on Purchase
PC Jewellers,
Pitampura
Khanna
Jewellers,
Karol Bagh
Mehrasons
Jewellers,
Janpath
Champalal
jewellers, GK
TBZ Jewellers,
Connaught
Place
DELHI:
Tanishq,
Andheri West
Kalyan
Jewellers,
Borivali West
TBZ Jewellers,
Churchgate
Amrapali
Jewels, Juhu
Chintamanis,
Prabhadevi
MUMBAI:
Lakshmi Gold
Palace,
Maleshwram
Bhima
Jewellers,
Dickenson Road
Joyalukkas,
Jayanagar
P.C. Chandra
Jewellers,
Ulsoor
Davanam
Jewellers,
Avenue Road
BANGALORE:
Top Jewellery Stores
Opportunity: Brides will buy this atleast a month before the wedding
Objective: Give Kaya Discount Vouchers on Purchase
Sawansukha
Jewellers,
Camac Street
Anjali Jewellers,
Arabinda Sarani
P.C.Chandra
Jewellers,
Bow Bazaar
Syndicate
Jewellers,
Camac Street
Mahabir
Danwar
Jewellers,
Saltlake
KOLKATA:
G.R.Thangamali
gai Jewellers,
T.Nagar
Joyalukkas,
T.Nagar
Malabar
Gold,
Velachery
Jeyachandran
Gold House,
Ranganathan
street
Khazana
Jewellers,
Mylapore
CHENNAI:
Karni
Jewellers,
Banjara Hills
Shree
Jewellers,
Basheer Bagh
Tibarumal
Jewels,
Banjara Hills
Srinath
Jewellers,
Abid Road
Mangatrai
Jewellers,
Punjagutta
HYDERABAD:
Top Wedding Planners
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
The Wedding
Rose
Mansa
Wedding
Planners
Balaji
Wedding
Planners
Vivaha
Wedding
Solutions
Shubham
Wedding
Planner
DELHI:
Elite Wedding
Planner
The Wedding
Co.
Momente -
Wedding
Planners
Marry Me –
The Wedding
Planners
Wedding
Dreams
MUMBAI:
Krafted Knots
Rings & Roses
Wedding
Planners
My Shaadi Wale
Wedding
Planners
Wedding
Tales
Divya Vithika
Wedding
Planners
BANGALORE:
Top Wedding Planners
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Krafted Knots
Subh
Muhurat
Wedding
Sutra
Shubh 'N'
Blessed
The Knot
Planner
KOLKATA:
Riyas Events
Star
Weddings
Nakshatra
Wedding
Planners
Athithi
Wedding
Planners
Subha
Mugurtham
Wedding
Planner
CHENNAI:
Happy
Weddings
Purple
Eyedeas
Wedmantra
FNP
Weddings
Vividh Wedding
& Event
Planners
HYDERABAD:
Top Caterers
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Bittoo Tikki
Wala Caterers
Chawla
Caterers
Harisons
Caterers
Saltt Catering
Sai Padhan
Caterers
DELHI:
Jyoti Caterers
Soul Cuisine
Caterers
Royal
Caterers by
Urban Restro
Raju Caterers Foodzest
MUMBAI:
Mark
Caterers
Indian Spicy
Srinidhi
Catering
Services
ShreeGuru
Rahavendra
Caterings
Sapthagiri
Caterings
BANGALORE:
Top Caterers
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Raju Caterer
Gupta
Caterers
Continental
Catering
Services
Shantas
Catering
Maharaja
Caterers
KOLKATA:
Sandhiya
Catering
Service
Sri Sri
Caterers
Ennwyn
Caterers
Kamalambal
Catering
Services
Om Sakthi
Catering
Service
CHENNAI:
Atul Caterers
Hyderabad
Catering
Services
Aleena
Caterers
Shanmukha
Caterers
Krishna
Caterers
HYDERABAD:
Top Tent House and Decorators
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
FNP
Weddings
Malik Decor Shaadi Online
Vibes
Entertainment
Kawatra Tent
House
DELHI:
Wedding
Decorators
DG
Decorators
Shubham
Decorators
Karan
Decorators
Foram
Decorators
MUMBAI:
Flowers By
Design
Melting
Flowers
Wedding
Flower
Decorators
Bangalore
Aroma The
Wedding
Dreams
Flower Box
BANGALORE:
Top Tent House and Decorators
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Modern
Decorators
Creation
Events
Das &
Company
Florist
Flower One
Decoration
Fulsojja
Decoration
KOLKATA:
Jeevitha
Decorator
Ethnic Decors
G.R.Cine
Decorators
Absolute
Decors
Khaleel's
Decorator
CHENNAI:
BST
Decorators
Jai Bhavani
Flower
Decorations
Dhanush
Vivah Vedika
Flower
Decorations
Hyderabad
Sri Sai Flower
Decoration
HYDERABAD:
Top Wedding Photographers
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Wedding
Traditions
Vivah
Moments
Dot Dusk
Rajesh Luthra
Photography
Rishabh
Agarwal
DELHI:
The Wedding
Salad
Milind Ketkar
Digital
Photography
Anil
Fernandes
Art Royale
Photography
Candid
Wedding
Photographer
MUMBAI:
Mark
Swaroop
Photography
Neeta
Shankar
Photography
Foto Shaadi
Anbujawahar
Photography
Saneesh
Sukumaran
Photography
BANGALORE:
Top Wedding Photographers
Opportunity: Couples will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
Anirban
Brahma
Photography
Pixip Foto
Wedding
Photosutra
Magical Lense
DV-Studio
Wedding
Photography
KOLKATA:
Chennai
Wedding
Photographers
Focuz Studios
Amar Ramesh
Photography
Zero Gravity
Photography
Bhalaje
Photography
CHENNAI:
Sree's
Photography
Wedding
Stills
Savyasaachi
Photography
Shaadi
grapher
Ravi
Jandhyala
Photography
HYDERABAD:
Top Invitation Card Dealers
Opportunity: Couples will order cards months before the wedding
Objective: Give Kaya Discount Vouchers on Order
Ravish
Kapoor
Designs
S.S. Traders –
Wedding
cards4u
Classic Indian
Wedding
Cards
Sumegha's
Designer
Wedding Cards
Garima Cards
DELHI:
Parekh Cards
Shantilal &
Sons
Ravish Kapoor
Innovative
Invitations
Mack Mark
Cards
Customizing
Creativity by
Disha Mehta
MUMBAI:
Inksedge
Mayur
Enterprises
Vishwas Card
Creation
Nakoda Cards
Rajkumar The
Card Shop
BANGALORE:
Top Invitation Card Dealers
Opportunity: Couples will order cards months before the wedding
Objective: Give Kaya Discount Vouchers on Order
Frescoes Gautam Cards
Bharat Agency
Wedding Cards
Saifee
Wedding
Cards
AJ Bros
KOLKATA:
Lovely Cards Kothari Cards Novelty Cards
Lotus
Invitations
Shastra Cards
CHENNAI:
Utsav Cards Arihant Cards Avasar Cards
Pooja Wedding
Invitation Cards
Sri Gangotri
Wedding
Invitation
HYDERABAD:
Top Wedding Cake Bakeries
Monginis
Ferns and
Petals
Opportunity: Couples will order this months before the wedding
Objective: Give Kaya Discount Vouchers on Order
RETAIL CHAINS:
The Sweet
Boutique
For the Love
Of Cake
Exotic Cakes
And Desserts
Tuptakes
Delhi Cake
Shop
DELHI:
The Cake
Boutique
Sweet
Passions
Deliciae
Cakes
Dale's Eden
Cake Shop
Cake Shop
Mumbai
MUMBAI:
Mira's Dial A
Cake
Cakes All The
Way
The Cakes
Lady
P and P Cakes
Caramel
Bakery
BANGALORE:
Top Wedding Cake Bakeries
Opportunity: Couples will order this months before the wedding
Objective: Give Kaya Discount Vouchers on Order
Kathleen's
Short &
Sweet
The Cake
Boutique
Arena Cakes
Kolkata Cake
Shop
Kathleen
Cake Shop
KOLKATA:
Cake Square Cake Park Just a Dream Gingerbread
Sabeetha's
Cakes
CHENNAI:
Karachi
Bakery
The Dream
Cakes
Zoey's
Bakehouse
Hyderabad
Cupcakes
Labonel Fine
Baking
HYDERABAD:
Top 4 Wedding Malls
Shagun Wedding
Mall
• Shakespeare
Sarani, Kolkata
• Bridal Wear and
Jewellery
CTC Mall
• Moti Nagar,
Delhi
• Bridal Wear and
Jewellery
Wedding Souk
• Pitampura, Delhi
• Bridal Wear and
Jewellery
Gold Souk
• Sushant Lok,
Gurgaon
• Wedding
Jewellery
Opportunity: Brides will visit these for shopping before the wedding
Objective: Kiosks, Experiential Marketing
Top 5 Grooms Wear Stores + Etailers
Manyavar
• Location: All
major cities
• Monthly
Traffic on e-
Commerce
Website:
2,12,200
Raymond
• Location: All
major cities
• Monthly
Traffic on e-
Commerce
Website:
1,16,600
Diwan Saheb
• Location:
North India
• Monthly
Traffic on e-
Commerce
Website:
36,500
Mohanlal
Sons
• Location:
North India
• Monthly
Traffic on e-
Commerce
Website:
30,500
Millionaire
Bombay
• Location:
Mumbai
• Monthly
Traffic on e-
Commerce
Website:
10,000
Opportunity: Grooms will visit these months before the wedding
Objective: Give Kaya Discount Vouchers on Purchase
FOR THE GROOM
Top Mens Salons
Opportunity: Grooms will book them months before the wedding
Objective: Give Kaya Discount Vouchers on Booking
FOR THE GROOM
Affinity
Salon
Ambika Pillai Jawed Habib
DELHI:
Truefitt and
Hill
Vikas
Marwah
Kumar Hair
Dressers
MUMBAI:
Play Salon
Velvete
Lounge
Bounce
BANGALORE:
Studio 44
Chill Breeze
Salon
CHENNAI:
Manea Mirrors
HYDERABAD:
Marketing Plan for Bridal Services

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Marketing Plan for Bridal Services

  • 1. Summer Internship Marketing Plan for Kaya Bridal Packages Presented By: Disha Bedi
  • 2. BTL Marketing Plan Objectives: Promote Kaya Bridal Packages online and offline
  • 3. Rs 41,224 crore Estimated Size of Beauty Industry in 2012-13 Rs 80,370 crore Projected Size of Beauty Industry in 2017-18 48% is Beauty Wellness Sector 42% is Rise in 5 Years More attention to Personal Beauty Men paying More Attention to Skin Care Annual Growth Rate in Beauty Sector 20 to 30% Market Trends – The Business of Beauty People Spending more Money on Weddings Rs.1,42,596 crore Size of Indian wedding industry Rs.19.01 lakh Average Budget Middle Class Rs.5.59 crore Average Budget Upper Middle and Rich Classes *Source: KPMG Wellness Sector report, April 2015, The Indian wedding gets fatter, Hindustan Times Jul 29, 2012
  • 4. • Kaya Bridal Skin Rituals is a mix of efficacious, deep-rooted and pampering skin care practices that bring out the excellence in the Bride’s skin that makes her stand out. • Different packages for different Skin types and different Effect Durations • The plan is to interact with the Groom or Bride when they are thinking of getting married. Executive Summary • Increase Awareness about Kaya Bridal Packages • Win New Customers • Make More Revenue from Bridal Packages Goals and Objectives
  • 5. Kinds of services commonly offered across Salons: Competitor Analysis Hair • Spas, Cutting, Styling, Special Treatments/ Therapies Skin • Facials, Hair Removal, Body Wrapping/ Polishing, Exfoliation, Peels, Threading, Manicure/ Pedicure, Hands Clean-up And Polishing Make-up • Face, Neck, Back Hands, Feet Services across salon brands are offered in 2 types: Discounts/ Value Addition • More your spend more additional services you get. Value added services for loyal customers. Bridal Packages • Brand like Naturals offer Bridal packages from a day before the wedding to 3 months in advance. Services include facials, hair styling/ cutting, nail art and basic make-up.
  • 6. SWOT Analysis Strength *Rich ingredients used *Positive Results *Well trained employees *Flexible packages *Brand Kaya Weakness *High Priced *Less awareness about Bridal packages Opportunities *More beauty conscious *Brides want to look perfect on wedding *People willing to spend more money Threats *Competitors – Skin Care Clinics like VLCC, Franchised Salons, Independent Salons *MAKE UP
  • 7. Biggest Threat – Make Up The Plan Tie up with Make Up Salons, Give Bridal Package Vouchers to To-Be Brides Positioning Kaya Bridal Service is Not Make Up but a Skin Care Ritual
  • 8. Segmentation and Targeting DEMOGRAPHIC SEGMENTATION: Age 12 to 21 22 to 31 32 to 41 42 to 51 Income Low Middle Upper Middle High Gender Female Male
  • 9. Segmentation and Targeting GEOGRAPHIC SEGMENTATION: Tier-I North South East West Delhi Bangalore, Chennai, Hyderabad Kolkata Mumbai
  • 10. Segmentation and Targeting PSYCHOGRAPHIC TARGETING: Modern and Tech Savvy Beauty Conscious Look Perfect on Wedding Day Positioning Pre – Make Up Treatment Cure Skin Problems and Enhance Beauty of Skin From Within Exotic Facials with Rich Ingredients
  • 11. Online Promotion Platforms Wedding Blogs and Websites Beauty Websites Matrimony Websites Etailers Honeymoon Travel Packages Fashion Blogs Facebook Pages Twitter Pages Instagam Pages Pinterest Pinners Youtube Channels Referral Discounts
  • 12. Offline Promotion Platforms Television Shows Wedding Magazines Bridal Shows and Expos Bridal Make Up Salons Wedding Venues Trousseau Stores Jewellery stores Wedding Planners Caterers Tent House and Decorators Wedding Photographers Invitation Card Dealers Wedding Cake Bakery Wedding Malls
  • 13. Data Collated Online Platforms (Top 10) Business Name Business Description Website/URL Popularity Contact Information Price Estimate (Wherever found on Website) Offline Platforms (Top 5 for each city) Business Name Business Description City Website/URL Contact Information Price Estimate (Wherever found on Website)  Wedding Blogs  Organic Search  Wedding Directories  Popularity  Web Analytics
  • 14. Top 10 Wedding Blogs and Websites Bollywood Shaadis • Traffic Per Month: 23,32,500 • Wedding trends and inspirations Wedding Plz • Traffic Per Month: 6,28,900 • Wedding planning tips Wed Me Good • Traffic Per Month: 4,97,000 • Wedding inspirations, resources Big Indian Wedding • Traffic Per Month: 4,82,400 • Wedding planning resource Wedding Sutra • Traffic Per Month: 2,32,300 • Wedding planning resource Shaadi Magic • Traffic Per Month: 2,22,500 • Wedding Planning ideas Plan Your Wedding • Traffic Per Month: 2,10,100 • Wedding inspirations Linkers Wedding Soln • Traffic Per Month: 2,01,400 • Wedding planning resource Maharani Weddings • Traffic Per Month: 1,55,600 • Wedding inspirations Shaadisaga • Traffic Per Month: 1,54,200 • Wedding inspirations Opportunity: Brides will search here for wedding ideas, inspirations Objective: Banner Ads, Articles, Discount Vouchers Opportunity: 50 Lakh Hits every month on these websites.
  • 15. Top 10 Beauty Websites Makeup and Beauty • Traffic Per Month: 19,00,000 • Beauty Blog Nykaa • Traffic Per Month: 16,55,700 • Service Listing Purplle • Traffic Per Month: 13,66,500 • Products, Booking Byrdie • Traffic Per Month: 12,92,100 • Beauty Blog Ziffi • Traffic Per Month: 5,65,200 • Service Listing, Booking Corallista • Traffic Per Month: 4,00,000 • Beauty Blog Styles At Life • Traffic Per Month: 3,84,200 • Beauty Blog Vbooky • Traffic Per Month: 2,45,700 • Booking Beautiful Hamesha • Traffic Per Month: 2,35,400 • Beauty Blog The Beauty Madness • Traffic Per Month: 2,31,100 • Beauty Blog Opportunity: Brides will visit these for skin health tips Objective: Banner Ads, Articles, Listings, Book Opportunity: 80 Lakh Hits every month on these websites.
  • 16. Top 10 Matrimony Websites Shaadi.com • Traffic Per Month: 122,14,000 Jeevan Sathi • Traffic Per Month: 39,81,400 Simply Marry • Traffic Per Month: 17,91,900 Bharat Matrimony • Traffic Per Month: 16,66,500 Bandhan • Traffic Per Month: 3,78,800 Opportunity: Register here when marriage on mind Objective: Banner ads, Mail discount vouchers on registration Matrimonials India • Traffic Per Month: 2,18,800 123 Matrimonials • Traffic Per Month: 94,800 Free marriage • Traffic Per Month: 67,400 Love Vivah • Traffic Per Month: 37,900 Vip Shaadi • Traffic Per Month: 36,600 Opportunity: 210 Lakh Hits every month on these websites.
  • 17. Top 10 Etailers Craftsvilla • Traffic Per Month: 52,76,100 • Ethnic Clothing, jewellery etc Mirraw • Traffic Per Month: 24,27,000 • Ethnic Clothing, jewellery etc Indiarush • Traffic Per Month: 9,44,300 • Ethnic Clothing, jewellery etc Utsav Fashion • Traffic Per Month: 6,70,800 • Ethnic Clothing, jewellery etc India Emporium • Traffic Per Month: 6,00,000 • Ethnic Clothing, jewellery etc Sareeka • Traffic Per Month: 5,39,700 • Ethnic Clothing Indian WeddingSaree • Traffic Per Month: 4,19,300 • Bridal clothing Zohraa • Traffic Per Month: 3,45,600 • Ethnic Clothing, jewellery etc Kalki Fashion • Traffic Per Month: 3,38,700 • Ethnic Clothing, jewellery etc Vivaah Surat • Traffic Per Month: 2,22,200 • Bridal clothing Opportunity: Brides will purchase wedding trousseau and accessories Objective: Kaya discount vouchers on purchase. Opportunity: 115 Lakh Hits every month on these websites.
  • 18. Top 10 Honeymoon Travel Packages Opportunity: Couples will book packages months before wedding Objective: Kaya discount vouchers on purchase Make My Trip • Traffic Per Month: 181,17,000 Cleartrip • Traffic Per Month: 91,73,400 Yatra • Traffic Per Month: 63,55,600 Go Ibibo • Traffic Per Month: 60,70,600 Ixigo • Traffic Per Month: 24,62,800 Expedia • Traffic Per Month: 21,68,800 Travel Guru • Traffic Per Month: 11,77,600 Thomas Cook • Traffic Per Month: 11,20,800 Cox and Kings • Traffic Per Month: 4,56,000 Kesari Tours • Traffic Per Month: 2,68,800 Opportunity: 461 Lakh Hits every month on these websites.
  • 19. Top 10 Fashion Blogs Vanity No Apologies • Traffic Per Month: 2,93,500 • Blogger - Anshita Juneja Akanksha Redhu • Traffic Per Month: 1,43,400 • Blogger - Akanksha Redhu Stylish By Nature • Traffic Per Month: 1,17,300 • Blogger - Shalini Chopra Shopaholic Diaries • Traffic Per Month: 99,700 • Blogger - Nitika Bhatia Fuss • Traffic Per Month: 91,000 • Blogger - Rhea Gupte Tanvii • Traffic Per Month: 82,900 • Blogger - Tanvi Rastogi Style Fiesta • Traffic Per Month: 72,100 • Blogger - Masoom Minawala Style Drive • Traffic Per Month: 71,900 • Blogger - Aayushi Bangur Fashion Flite • Traffic Per Month: 70,400 • Blogger - Surbhi Gambhir Cosmo Chics • Traffic Per Month: 69,000 • Blogger - Garima & Shivi Opportunity: Brides will search here for fashion inspirations Objective: Banner Ads, Articles Opportunity: 11 Lakh Hits every month on these websites.
  • 20. Top 10 Wedding Facebook Pages Bollywood Shaadis • Likes: 5,08,441 • Wedding trends and inspirations Indian Wedding Site • Likes: 5,01,515 • Online wedding resource Wedding Style • Likes: 4,25,175 • Fashion - Online Community Wedding Sutra • Likes: 3,99,477 • Wedding e- magazine Big Fat Indian Wedding • Likes: 2,16,774 • Wedding inspiration and tips Big Indian Wedding • Likes: 1,04,666 • Wedding planning resources Wedding Style • Likes: 90,341 • Share wedding ideas Shaadi Invite • Likes: 87,155 • Wedding Planning ideas Dream Indian Wedding • Likes: 72,344 • Indian Wedding blog Indian Wedding • Likes: 56,207 • Online Community Opportunity: Brides will visit these for wedding ideas, inspirations Objective: Sponsored ads, Wall Posts, Contests and Discount Vouchers Opportunity: 24 Lakh Hits every month on these websites.
  • 21. Top 10 Wedding Twitter Pages Shaadi Magic • Followers: 14,200 • Wedding inspirations Marry Me Weddings • Followers: 8,150 • Wedding blogger Indian Wedding Site • Followers: 3,770 • Wedding Planning Tweets Bollywood Shaadis • Followers: 3,432 • Wedding Tips Wedding Experts India • Followers: 3,036 • Wedding planning tips Shaadi Belles • Followers: 2,730 • Wedding Blog and resources Weddings India • Followers: 2,528 • Wedding planning ideas Shaadi Specialists • Followers: 2,118 • Wedding Directory Big Indian Wedding • Followers: 1,751 • Wedding resources Crazy Indian Wedding • Followers: 1,308 • Wedding Blog Opportunity: Brides will visit these for wedding ideas, inspirations Objective: Promotional tweets, Contests and Discount Vouchers Opportunity: 43 Thousand Hits every month on these websites.
  • 22. Top 10 Wedding Instagram Pages Indian Wedding Mag • Followers: 68,000 • Online wedding resource Indian Weddings • Followers: 53,507 • Wedding blog Wed Me Good • Followers: 37,112 • Online Wedding portal Bazaar Bride • Followers: 25,200 • Luxury brand showcase Big Fat Indian Wedding • Followers: 19,083 • Wedding blog Wedding Sutra • Followers: 17,947 • Wedding resources Wedding Plz • Followers: 11,086 • Wedding planning ideas Shaadi Belles • Followers: 4,704 • Wedding inspirations Indian Wedding Site • Followers: 4,600 • Wedding inspirations Shaadi Mubarak • Followers: 4,183 • Bridal tips - Dresses, Makeup Opportunity: Brides will visit these for wedding ideas, inspirations Objective: Promotional Images, Contests and Discount Vouchers Opportunity: 2.5 Lakh Hits every month on these websites.
  • 23. Top 10 Wedding Pinterest Pinners Indian Wedding Site • Followers: 14,268 • Wedding Planning Resource Big Fat Indian Wedding • Followers: 13,175 • Wedding blog Big Indian Wedding • Followers: 11,868 • Wedding resource Maharani Weddings • Followers: 10,310 • Wedding inspirations Shaadi Belles • Followers: 7,283 • Wedding inspirations Wedding Experts India • Followers: 4,858 • Wedding Organizer Wed Me Good • Followers: 4,090 • Online Wedding portal DV Wedding Planners • Followers: 2,479 • Wedding Planning Tips Shaadi Simplified • Followers: 2,033 • Wedding Planning Tips Your Dream Vivaah • Followers: 1,698 • Wedding Planning Tips Opportunity: Brides will visit these for wedding ideas, inspirations Objective: Promotional Images Opportunity: 71 Thousand Hits every month on these websites.
  • 24. Top 10 Wedding Youtube Channels Beauty Mantra • Subscribers: 55,156 • Bridal Makeup Tips The Wedding Story • Subscribers: 9,162 • Wedding Cinemato graphy Leonard Hon Videography • Subscribers: 7,985 • Wedding Cinemato graphy Robles Video Productions • Subscribers: 7,387 • Wedding Cinemato graphy Jawad Mir • Subscribers: 6,480 • Wedding Cinemato graphy The Wedding Filmer • Subscribers: 6,053 • Wedding Cinemato graphy Rolling Canvas • Subscribers: 3,566 • Wedding Cinemato graphy Rosette Films • Subscribers: 3,292 • Wedding Cinemato graphy Picture Perfect • Subscribers: 1,297 • Wedding Cinemato graphy Dreamline Films • Subscribers: 1,226 • Wedding Cinemato graphy Opportunity: Brides will visit these for wedding ideas, inspirations Objective: Video ads, Mention of Kaya Bridal package in Description Opportunity: 1 Lakh Hits every month on these websites.
  • 25. Top 5 Wedding Television Shows Opportunity: Brides will watch these for wedding ideas, inspirations Objective: Product Placement Band Bajaa Bride • On NDTV Good Times The Big Fat Indian Wedding • On NDTV Good Times Perfect Bride • On STAR Plus Royal Weddings • On Zoom Television Shagun TV • India’s First Wedding Entertainme nt Channel
  • 26. Top 10 Wedding Magazines Wedding Affair • Bi-monthly • Readership: 8,70,000 • Price (INR for Full page ad): 2,00,000 Plan Your Wedding • Bi-monthly • Readership: 3,00,000 • Price (INR for Full page ad): 50,000 Mehendi • Monthly • Readership: 2,25,000 • Price (INR for Full page ad): 25,000 Ravishing Wedding • Monthly • Readership: 2,25,000 • Price (INR for Full page ad): 61,000 Wedding Vows • Monthly • Readership: 1,59,000 • Price (INR for Full page ad): 75,000 Celebrating Vivaha • Monthly • Readership: 1,50,000 • Price (INR for Full page ad): 1,25,000 Shaadi • Tri-Annual • Readership: 1,50,000 • Price (INR for Full page ad): 1,40,000 Suhaag • Annual • Readership: 60,000 • Price (INR for Full page ad): 1,50,000 Bride & Style • Quarterly • Readership: 51,000 • Price: Unknown Wedding Needs • Monthly • Readership: Unknown • Price (INR for Full page ad): 12,000 Opportunity: Brides will buy these for wedding ideas, inspirations Objective: Ads, Articles, Discount Vouchers to Customers
  • 27. Top 10 Wedding Related Events BMW India Bridal Fashion Week • All Major Cities • Bridal Fashion Show Celebrating Vivaha • All Major Cities • Wedding Trousseau Expo Timeless Jewels • All Major Cities • Wedding Jewellery Expo Times Gehena • All Major Cities • Wedding Trousseau and Jewellery Exhibition Wedding Asia Exhibition • All Major Cities • Wedding and Jewellery Exhibition Amazon India Fashion Week • Delhi • Bi-annual fashion week by FDCI. Earlier sponsored by Wills Lifestyle. Vogue Wedding Show • Delhi • Bridal Fashion Show Lakme Fashion Week • Mumbai • Bi-annual fashion week by FDCI Times Asia Wedding Fair • Bangalore • South India's Largest Wedding & Jewellery Exhibition Vivahamantra Expo • Bangalore • Wedding & Jewellery Exhibition Opportunity: Brides will visit these for ideas on trousseau, jewellery Objective: Participation, Stalls Or Event Sponsorship
  • 28. Top Bridal Make Up Artists Opportunity: Brides will book them months before the wedding Objective: Tie Up. Give Kaya Discount Vouchers on Booking Ambika Pillai Gunjan Mongia Vidya Tikari Michelle Montes Deepa Verma DELHI: Namrata Soni Dimple Bathija Jharna Shah Meghna Butani Zubair Shaikh MUMBAI: Yani Shrivastva Alifiya Roshan Sabrina Suhail Divya Hegde Sushma Mathur BANGALORE:
  • 29. Top Bridal Make Up Artists Opportunity: Brides will book them months before the wedding Objective: Tie Up. Give Kaya Discount Vouchers on Booking Arpita Ganguly Nabin Das Kakoli Sengupta Ujjwal Debnath Bridgette Jones KOLKATA: Sunita Akriti Sachdev A Ibrahim Noor G Venkatesh CHENNAI: Tamanna Rooz Sachin Ghankutkar Zing K Mohan Rao Riddhi Malde HYDERABAD:
  • 30. Top Wedding Venues Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking The Manor, Friends Colony Radisson Blu Plaza, NH 8 The Lalit, Connaught Place Palm Courtyard, Gurgaon ITC Maurya, Chanakyapuri DELHI: Sahara Star, Vile Parle The Club, Andheri West Sea Princess, Juhu The Leela, Andheri East Meluha The Fern, Powai MUMBAI: Tamarind Tree, Avalahalli The Taj West End, Race Course Road Elements, Kanakapura Golden Palms Hotel, Tumkur Road Temple Tree Leisure, Bellandur BANGALORE: Taj Exotica, Benaulim Park Hyatt Resort, Cansaulim The Zuri White Sands, Salcete Goa Marriott Resort & Spa, Panaji Cidade de Goa, Vainguinim GOA:
  • 31. Top Wedding Venues Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Taj Bengal, Alipore Hyatt Regency, Salt Lake City Fortune Park, Panchwati ITC Sonar, JBS Haldane Avenue The Oberoi Grand, JN Road KOLKATA: Meadows at Green Park, Vadapalani The Ambica Empire, Vadapalani Vivanta By Taj, Covelong Beach Maya Resort, Kanathur Pristine Lawns, Esthell CHENNAI: Gandharva Mahal, Khajaguda The Park Hotel, Somajiguda Hotel Green Park, Begumpet Park Hyatt, Banjara Hills Amrutha Castle, Saifabad HYDERABAD:
  • 32. Top Trousseau Stores Opportunity: Brides will buy this atleast a month before the wedding Objective: Give Kaya Discount Vouchers on Purchase CTC Mall, Moti Nagar Chhabra 555, Chandni Chowk Frontier Raas, South Extension Meena Bazaar, Lajpat Nagar Samsaara, South Extension DELHI: Jade Boutique, Pedder Road Chamee and Palak, Vile Parle The Little Black Bow, Colaba Shruti Sheth Couture, Vile Parle Kimaya Boutique, Juhu MUMBAI: Jaamawar Minx, Kodihalli Samyakk, Richmond Road Tamanna, Dispensary Road Fazals Dress Store, Jayanagar Deepika Govind, MG Road BANGALORE:
  • 33. Top Trousseau Stores Opportunity: Brides will buy this atleast a month before the wedding Objective: Give Kaya Discount Vouchers on Purchase Adi Mohini Mohan Kanjilal, MG Road Smriti Apparel, Govind Mahal Agnitaas Boutique, Ballygunge Sasya Boutique, Shakespeare Sarani Road Simaya, Elgin Road KOLKATA: Kala Nikethan, T Nagar Aavaranaa, Alwarpet Evoluzione, Srirampuram Nalli, T Nagar Signoraa, Nungam bakkam CHENNAI: Monk by MadhuVerma , Banjara hills Elahe, Banjara Hills Golden Threads, Jubilee Hills Anahita, Banjara hills Meena Bazaar, Abids HYDERABAD:
  • 34. Top Jewellery Stores Opportunity: Brides will buy this atleast a month before the wedding Objective: Give Kaya Discount Vouchers on Purchase PC Jewellers, Pitampura Khanna Jewellers, Karol Bagh Mehrasons Jewellers, Janpath Champalal jewellers, GK TBZ Jewellers, Connaught Place DELHI: Tanishq, Andheri West Kalyan Jewellers, Borivali West TBZ Jewellers, Churchgate Amrapali Jewels, Juhu Chintamanis, Prabhadevi MUMBAI: Lakshmi Gold Palace, Maleshwram Bhima Jewellers, Dickenson Road Joyalukkas, Jayanagar P.C. Chandra Jewellers, Ulsoor Davanam Jewellers, Avenue Road BANGALORE:
  • 35. Top Jewellery Stores Opportunity: Brides will buy this atleast a month before the wedding Objective: Give Kaya Discount Vouchers on Purchase Sawansukha Jewellers, Camac Street Anjali Jewellers, Arabinda Sarani P.C.Chandra Jewellers, Bow Bazaar Syndicate Jewellers, Camac Street Mahabir Danwar Jewellers, Saltlake KOLKATA: G.R.Thangamali gai Jewellers, T.Nagar Joyalukkas, T.Nagar Malabar Gold, Velachery Jeyachandran Gold House, Ranganathan street Khazana Jewellers, Mylapore CHENNAI: Karni Jewellers, Banjara Hills Shree Jewellers, Basheer Bagh Tibarumal Jewels, Banjara Hills Srinath Jewellers, Abid Road Mangatrai Jewellers, Punjagutta HYDERABAD:
  • 36. Top Wedding Planners Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking The Wedding Rose Mansa Wedding Planners Balaji Wedding Planners Vivaha Wedding Solutions Shubham Wedding Planner DELHI: Elite Wedding Planner The Wedding Co. Momente - Wedding Planners Marry Me – The Wedding Planners Wedding Dreams MUMBAI: Krafted Knots Rings & Roses Wedding Planners My Shaadi Wale Wedding Planners Wedding Tales Divya Vithika Wedding Planners BANGALORE:
  • 37. Top Wedding Planners Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Krafted Knots Subh Muhurat Wedding Sutra Shubh 'N' Blessed The Knot Planner KOLKATA: Riyas Events Star Weddings Nakshatra Wedding Planners Athithi Wedding Planners Subha Mugurtham Wedding Planner CHENNAI: Happy Weddings Purple Eyedeas Wedmantra FNP Weddings Vividh Wedding & Event Planners HYDERABAD:
  • 38. Top Caterers Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Bittoo Tikki Wala Caterers Chawla Caterers Harisons Caterers Saltt Catering Sai Padhan Caterers DELHI: Jyoti Caterers Soul Cuisine Caterers Royal Caterers by Urban Restro Raju Caterers Foodzest MUMBAI: Mark Caterers Indian Spicy Srinidhi Catering Services ShreeGuru Rahavendra Caterings Sapthagiri Caterings BANGALORE:
  • 39. Top Caterers Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Raju Caterer Gupta Caterers Continental Catering Services Shantas Catering Maharaja Caterers KOLKATA: Sandhiya Catering Service Sri Sri Caterers Ennwyn Caterers Kamalambal Catering Services Om Sakthi Catering Service CHENNAI: Atul Caterers Hyderabad Catering Services Aleena Caterers Shanmukha Caterers Krishna Caterers HYDERABAD:
  • 40. Top Tent House and Decorators Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking FNP Weddings Malik Decor Shaadi Online Vibes Entertainment Kawatra Tent House DELHI: Wedding Decorators DG Decorators Shubham Decorators Karan Decorators Foram Decorators MUMBAI: Flowers By Design Melting Flowers Wedding Flower Decorators Bangalore Aroma The Wedding Dreams Flower Box BANGALORE:
  • 41. Top Tent House and Decorators Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Modern Decorators Creation Events Das & Company Florist Flower One Decoration Fulsojja Decoration KOLKATA: Jeevitha Decorator Ethnic Decors G.R.Cine Decorators Absolute Decors Khaleel's Decorator CHENNAI: BST Decorators Jai Bhavani Flower Decorations Dhanush Vivah Vedika Flower Decorations Hyderabad Sri Sai Flower Decoration HYDERABAD:
  • 42. Top Wedding Photographers Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Wedding Traditions Vivah Moments Dot Dusk Rajesh Luthra Photography Rishabh Agarwal DELHI: The Wedding Salad Milind Ketkar Digital Photography Anil Fernandes Art Royale Photography Candid Wedding Photographer MUMBAI: Mark Swaroop Photography Neeta Shankar Photography Foto Shaadi Anbujawahar Photography Saneesh Sukumaran Photography BANGALORE:
  • 43. Top Wedding Photographers Opportunity: Couples will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking Anirban Brahma Photography Pixip Foto Wedding Photosutra Magical Lense DV-Studio Wedding Photography KOLKATA: Chennai Wedding Photographers Focuz Studios Amar Ramesh Photography Zero Gravity Photography Bhalaje Photography CHENNAI: Sree's Photography Wedding Stills Savyasaachi Photography Shaadi grapher Ravi Jandhyala Photography HYDERABAD:
  • 44. Top Invitation Card Dealers Opportunity: Couples will order cards months before the wedding Objective: Give Kaya Discount Vouchers on Order Ravish Kapoor Designs S.S. Traders – Wedding cards4u Classic Indian Wedding Cards Sumegha's Designer Wedding Cards Garima Cards DELHI: Parekh Cards Shantilal & Sons Ravish Kapoor Innovative Invitations Mack Mark Cards Customizing Creativity by Disha Mehta MUMBAI: Inksedge Mayur Enterprises Vishwas Card Creation Nakoda Cards Rajkumar The Card Shop BANGALORE:
  • 45. Top Invitation Card Dealers Opportunity: Couples will order cards months before the wedding Objective: Give Kaya Discount Vouchers on Order Frescoes Gautam Cards Bharat Agency Wedding Cards Saifee Wedding Cards AJ Bros KOLKATA: Lovely Cards Kothari Cards Novelty Cards Lotus Invitations Shastra Cards CHENNAI: Utsav Cards Arihant Cards Avasar Cards Pooja Wedding Invitation Cards Sri Gangotri Wedding Invitation HYDERABAD:
  • 46. Top Wedding Cake Bakeries Monginis Ferns and Petals Opportunity: Couples will order this months before the wedding Objective: Give Kaya Discount Vouchers on Order RETAIL CHAINS: The Sweet Boutique For the Love Of Cake Exotic Cakes And Desserts Tuptakes Delhi Cake Shop DELHI: The Cake Boutique Sweet Passions Deliciae Cakes Dale's Eden Cake Shop Cake Shop Mumbai MUMBAI: Mira's Dial A Cake Cakes All The Way The Cakes Lady P and P Cakes Caramel Bakery BANGALORE:
  • 47. Top Wedding Cake Bakeries Opportunity: Couples will order this months before the wedding Objective: Give Kaya Discount Vouchers on Order Kathleen's Short & Sweet The Cake Boutique Arena Cakes Kolkata Cake Shop Kathleen Cake Shop KOLKATA: Cake Square Cake Park Just a Dream Gingerbread Sabeetha's Cakes CHENNAI: Karachi Bakery The Dream Cakes Zoey's Bakehouse Hyderabad Cupcakes Labonel Fine Baking HYDERABAD:
  • 48. Top 4 Wedding Malls Shagun Wedding Mall • Shakespeare Sarani, Kolkata • Bridal Wear and Jewellery CTC Mall • Moti Nagar, Delhi • Bridal Wear and Jewellery Wedding Souk • Pitampura, Delhi • Bridal Wear and Jewellery Gold Souk • Sushant Lok, Gurgaon • Wedding Jewellery Opportunity: Brides will visit these for shopping before the wedding Objective: Kiosks, Experiential Marketing
  • 49. Top 5 Grooms Wear Stores + Etailers Manyavar • Location: All major cities • Monthly Traffic on e- Commerce Website: 2,12,200 Raymond • Location: All major cities • Monthly Traffic on e- Commerce Website: 1,16,600 Diwan Saheb • Location: North India • Monthly Traffic on e- Commerce Website: 36,500 Mohanlal Sons • Location: North India • Monthly Traffic on e- Commerce Website: 30,500 Millionaire Bombay • Location: Mumbai • Monthly Traffic on e- Commerce Website: 10,000 Opportunity: Grooms will visit these months before the wedding Objective: Give Kaya Discount Vouchers on Purchase FOR THE GROOM
  • 50. Top Mens Salons Opportunity: Grooms will book them months before the wedding Objective: Give Kaya Discount Vouchers on Booking FOR THE GROOM Affinity Salon Ambika Pillai Jawed Habib DELHI: Truefitt and Hill Vikas Marwah Kumar Hair Dressers MUMBAI: Play Salon Velvete Lounge Bounce BANGALORE: Studio 44 Chill Breeze Salon CHENNAI: Manea Mirrors HYDERABAD: