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2. Business: Ethics Governance and Risk
• Q1. McDonalds is the biggest food chain in the world. Beef is served in only those places where it is
culturally accepted. In India, where vegetarian food is preferred, one finds ample varieties of it in their
outlets. What is your opinion about cultural clashes in business. With the help of a real life product/
business example showcase how business has ingenious ways to cross over cultural differences. (10 Marks)
• Q2. “Reach for the stars but always keep one foot on the ground”, was the best advice that L.N.Mittal
received. He says that ambition soars high and along with that the compulsions of achieving the goals. It
then becomes difficult to practice integrity and to stay in touch with reality. Success means you fly and
cannot keep your feet grounded. What do you understand by business ambition. Is it a moral quality?
When does success define good business? (10 Marks)
• Q3A) In the parking lot of malls in Bangalore, it is a common sight to see provisions made to recharge the
car batteries of Reva, the electric car. Unlike Nano, Reva did not get much publicity, but the way it works is
quietly making sense to the consumers. How can ethical consumerism change businesses, explain using
Reva as a case. (5 Marks)
• Q3B) An ordinary consumer in the market recognizes the various common brands, for instance Lipton,
Mcdonalds, Tata Motors, Apple, Bata etc. thousands of companies that supply to the varied needs of
consumer jostle for a place in the consumer’s heart and mind. These companies would like to build a good
reputation and present themselves as most ethical. In this manner they build a good corporate culture.
What brings ‘good’ in the corporate culture, elaborate? (5 Marks)

3. Customer Relationship Management
Q1. In the wake of a major drop in Sales for Volkswagen post the cheating conspiracy, consultants are suggesting them
to go for CRM in order to boost their sales. But they are skeptical about the same and don't know how will it help
them. Can you guide them on the same (10 Marks)
Q2. Indian Hotels Ltd. wants to set up CRM across their properties in India. But seeing the failure of the same at
Courtyard by Marriot are now worried about the same happening with them too. Another of their worries is not
knowing the precautions to be kept in mind while setting up one and how can they reap maximum benefits from
it. Can you help them on the same (10 Marks)
Q3. Read and Analyze the below given case and answer the questions at the end of it Traditional 'low price' and
'reliable service' mechanics are no longer as effective at driving customer loyalty as they used to be, and
organisations that stick to traditional approaches and don't explore the new drivers influencing loyalty risk
draining profitability and pushing customers away, a new study by consulting firm Accenture Strategy said. "It's
time for organisations to take a fresh look at loyalty… they are wasting billions every year on customer loyalty
programmes that don't create impact like they used to," according to the study. With millions of loyalty points
sitting dormant and 85% Indian consumers retracting loyalty at profit-crushing rates, organisations must pay
attention to new factors driving customer loyalty in the digital age or risk losing customers for good, Accenture
said. The report, called 'Seeing beyond the loyalty illusion', gauges the experiences and attitudes of 25,426
consumers around the world, including 562 Indian consumers, about their loyalty relationship with brands and
organisations. According to Accenture, the report found that 86% Indian consumers have switched providers over
the past year, while 43% confirmed that their expectations from brand loyalty have 'completely changed'
Accenture India said: "New 'languages of loyalty have emerged, driven by brands experimenting with creative
digital experiences, which have changed the dynamics of customer loyalty today." Among Indian consumers, 33%
have a negative or non-existent reaction when brands try to earn their loyalty, while a 25% think brands should do
everything possible to earn their loyalty, the study adds.
a. Based on the results of this study, according to you why firms are not able to sustain customers in spite of spending
billions? (5 Marks)
b. What should they do in order to satisfy and maintain loyal customers? (5 Marks)

4. Enterprise Resource Planning
Q1. Enlist the modules that are available in an ERP package. Elaborate on any three modules which can
be used by fast food restaurants. (E.g. McDonald's, KFC) (10 Marks)
Q2. Founded in 2000, BVC Resorts manages four time-honored resorts with outstanding recreational
amenities. They are Blu Resort Temple Bay (Mamallapuram, TN), BVC Cecil (Shimla, HP), Vednata
Spa Resorts (Rishikesh, Uttrakhand), and Park View (Goa). BVC Resorts have served as hideaways
for Bollywood legends, inspirational retreats, captains of industry, and have hosted dinners for
heads of state. BVC Management provides hands-on leadership and counsel in all facets of resort
operations, with a relentless focus on service and bottom line efficiency. It's a successful balance.
BVC properties consistently receive high marks from guests, volumes of positive consumer press,
and industry-leading margins and returns on owner investments. The aim of BVC Resorts is to make
sure that their customers have the same experience across different properties. The company is
looking for an ERP software that would help them with creating a unique experience for the
customers, reporting, forecasting, consolidations, balance sheet account reconciliations, and
various ad hoc reports. The monthly forecasts are especially important for hospitality companies in
today's economy, where consumer demand changes as quickly as gas prices and airline rates, and
they are essential to setting room rates, marketing special offers, and maintaining margins across
the fiscal year. The company continues to grow, adding prime resorts to its portfolio. What are the
few factors that BVC Resorts must consider while selecting a vendor for their ERP implementation?
(10 Marks)
Q3. a. With the help of an example of any organization in the ecommerce industry, discuss how ERP
logistics package is used. (5 Marks)
Q3. b. Compare ERP and SCM with an example of a sports bat manufacturing company. (5 Marks)

5. Financial Institutions and Market
Q.1. XYZ Ltd. is listed on NSE & BSE. However the stock price of the Company is
languishing for more than a year. As a CFO of the Company you are required to
make presentation to the Board of the Company on various anomalies/ events that
have impact on stock price movements? Also explain in brief the EMH concept. (10
Marks)
Q.2. PSL Ltd. is a textile manufacturing Company with annual turnover of Rs. 1,200
Crores. The Company has decided to go public to fund the future CAPEX plan. The
Company is looking to raise about Rs. 500 Crores. As a CFO, discuss the process
and method of listing of the shares in the stock market. (10 Marks)
Q.3. (a) You have joined LMH Ltd. as CFO. The company has annual export turnover of
Rs. 700 Crores. The Company is expecting inflow of US$ 5 million in the month of
April 2017. As a CFO you have to guide the management to hedge the financial
exchange risk. Explain various hedging techniques. (5 Marks)
(b) Indian financial system and financial market are witnessing a fast paced
liberalization over past few decades. In light of these changes, as a CEO of a new E-
commerce Start up, briefly explain various financial services/ payment options that
you can offer to all your customers? (5 Marks)

6. Logistics Management
Q1. Explain in detail the physical distribution activities of any automobile company
such as Tata Motors, Royal Enfield or Chevrolet. (10 Marks)
Q2. All businesses, especially those in logistics need to think carefully about the way
they manage their inventory due to increased competition, shrinking margins and
rising costs. Efficient warehouse operations lead to less stock being parked, less
time being spent by the staff in picking, locating and preparing items for timely
delivery of the orders to the clients. Give a suitable example of an organization
that helps illustrate how warehouse management system helps in improving the
operations of an organization? (10 Marks)
Q 3. a. Give an example to explain how an organization practices 'Green Logistics'. (5
Marks)
Q 3. b. At a manufacturer who produces CD's, the Demand is reasonably constant
throughout the year, and last year the company sold 2,000 units of this product. It
estimates the costs of placing an order at around Rs.25 each time an order is
placed, and calculates that the annual cost of holding inventory is 20 per cent of
purchase cost. The company purchases the material for the CD's at Rs.60 per unit.
Calculate the EOQ to determine how much the company should order at a time. (5
Marks)

7. Operations Management
Q1. Assume that you are the Quality Head in a Pharmaceuticals
manufacturing company. Your CEO has just asked you to prepare a
report on TQM implementation in the company. Use the eight
building blocks of TQM to prepare your report. (10 Marks)
Q2. Imagine that you are a Senior Production Planning and Control
(PPC) Manager in Tata Steel and you are invited to "NMIMS Global
Access School for Continuing Education" to share your knowledge in
PPC. How/what are you going to explain as the role of PPC in any
manufacturing company? (10 Marks)
Q3. Assume that you are the Production Head in an Automobile
manufacturing company. Discuss how you are going to explain the
following to the new recruits in the Production department.
a) Different types of inventory and different type of inventory costs. (5
Marks)
b) Different inventory models. (5 Marks)

8. Project Management
Q1. Assume that your company is planning to construct a chemical factory in
Navi Mumbai. Who are the key stakeholders? Why stakeholder analysis is
important as a precondition of the decision whether or not to follow
through with such a plan? As a Project manager how are going to
negotiate with different stakeholders in the project? (10 Marks)
Q2. Construct a WBS (Work break-down structure) for a project in which you
plan an event in your office/organization. (10 Marks)
Q3. All projects encounter some risk. New and unique projects have more
unknowns and therefore more risks. A project manager needs to use an
appropriate level of detail in risk planning enough to plan for all major and
minor risks.
a) Assume yourself to be a project manager of a company involved in "new
products development projects", how are you going to do the risk
planning to identify potential problems that could cause trouble for your
project? (5 Marks)
b) What all methods will you use to assess the identified risks? (5 Marks)

9. Supply Chain Management
Q1. Explain with a suitable example the supply chain
management in the book publishing industry and the
challenges faced in the same. (10 Marks)
Q2. With the help of an example from the retail industry,
discuss what are the major supply chain decisions
undertaken by organizations with respect to type of facility,
inventory, transportation and sourcing. (10 Marks)
Q3.a. With the help of an example discuss the factors affecting
the network design decisions of Lenovo or Lava or Samsung
mobile phones? (5 marks)
Q3.b. Explain the SCOR model for an online food delivery
startup such as Holachef, Foodpada, Swiggy etc. (5 Marks)

10. Total Quality Management
Q1. Using an example explain how Shewhart's PDSA cycle can be used as an
effective process improvement technique. (10 Marks)
Q2. Quality management systems (QMS) can help companies to remain
ahead of their competition. Explain with an example how ISO 14001
Environmental management system (EMS) can be implemented and used
as a tool for gaining competitive advantage in the market? (10 Marks)
Q3. Andhra Pradesh Dairy Development Cooperative Federation Ltd.
(APDDCF) an enterprise of farmers for Dairy Development, started in the
year 1981, with a three tier cooperative structure provides mechanism for
regular timely pickup of milk, ensures minimum support price to the
farmers and ensures availability of milk and milk products at reasonable
price.
a. How does a dairy organization like APDDCF ensure that its processed milk is
of good quality? (5 Marks)
b. How can APDDCF apply the various principles and tools of statistical quality
control? (5 Marks) Visit http://distpub.com for solution.