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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content

  1. 1. DIY Data-driven ContentDr. Pete MeyersMarketing Scientist, SEOmoz
  2. 2. “LET’S MAKE A SCROLLER!”
  3. 3. This Is a Storyof small Data
  4. 4. A Small Data Experiment
  5. 5. Then, Magic Happened
  6. 6. So, We Built An Engine…
  7. 7. …That Created Content
  8. 8. Managing Your Risks
  9. 9. Yeah, but 18,000,000?!
  10. 10. Total Cost of Month 121.999.95$31.94Proxies…Hosting…
  11. 11. Build a Proof of Concept50 Keywords20 Proxies2 DCsV2V3POC1,00010,000
  12. 12. Fail 2 Out of 3 Times
  13. 13. The MozCast Triad
  14. 14. Prospecting for Data
  15. 15. Data Is Everywhere
  16. 16. Sets – bitly.com/bundles/hmason/1
  17. 17. 10,000 Pictures of Cats
  18. 18. APIs – programmableweb.com
  19. 19. More APIs – mashape.com
  20. 20. APIs in Unlikely Places
  21. 21. API Post – seomoz.org/blog
  22. 22. Build A Crawler
  23. 23. Telling Your Story
  24. 24. Build A Better Mousetrap
  25. 25. “538” = #8 Keyword
  26. 26. Make It Real-time
  27. 27. Be A Better Curator
  28. 28. Go Evergreen – theshortcutts.com
  29. 29. Thanks for Watching!Email: peter@seomoz.org ∞ Twitter: @dr_pete

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