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SearchLove Boston 2013_Ross Hudgens_Actionable Content Marketing Tips
- 12. LINK RECLAMATION ON SITES
LINKING TO TWITTER,
NOT YOUR DOMAIN
BECAUSE
TWITTER
RANKS FIRST,
IT GETS MORE
LINKS
- 13. D/L YOUR TWITTER ARCHIVE + USE
BULK BACKLINK CHECKER TO CHECK
FOR LINKS TO TWEETS
- 14. SCRAPE YOUR G+ SERP + USE BULK
BACKLINK CHECKER TO CHECK FOR
LINKS TO POSTS
- 31. ADD CLIENT SOCIAL ACCOUNTS
TO E-MAIL SIGNATURE
@ROSSHUDGENS
--
Ross Hudgens
Community Outreach, Pepsi
facebook.com/pepsi | @pepsi
- 33. KW IN NAME
KW IN ACCT
NAME
CONFIRMED
ACCOUNT
KWs IN
DESCRIPTION
REAL
AUTHORITY
- 38. ADD TRUST SYMBOLS ON SECONDARY
PAGES, NOT JUST HOMEPAGE
http://www.conversion-rate-experts.com/articles/
- 41. ADD E-MAIL CAPTURE FORMS ON
DECK DOWNLOAD W/ GOLD
THEY SEE THIS
FORM WHEN
THEY CLICK
HERE.
- 55. COMMENT EARLY ON POSTS
LIKELY TO RANK
MONITOR INDUSTRY
BLOGS AND JUMP ON
NEW POSTS WITH GOOD
KW TARGETING
- 58. THE POWER OF THE DEFAULT OPTION
DEFAULT TO CHECKED
TO GET MORE SIGNUPS
- 59. EMAIL UPDATES AS NAV ELEMENT
USE MINIMALISTIC
SUBNAV TO DRIVE
SIGNUPS
@ROSSHUDGENS